2024-03-19 11:15
Wondering if you should go horizontal or vertical with your advertising?
Well you’re not alone.
Figuring out the best way to advertise can be tricky, but it’s imp… Read More
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Times Internet Is Partnering With Ott Platforms To Revolutionise Advertising Blog
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The blog is about how OTT platforms are acting as an advertisement platform. They are not just limited to entertainment but can also be helpful in targeting your right audience
2024-03-19 10:44
You might be wondering what affiliate marketing is and how it can be effective for your business.
Affiliate marketing is a type of performance-based marketing in which a business rewa… Read More
2024-03-18 07:33
Data science, AI, and blockchain are quickly becoming essential tools for successful campaigns. Discover how these powerful technologies are being applied in AdTech to improve ad perform… Read More
2024-03-12 11:19
CTV Advertising is an excellent method for reaching one’s intended demographic.
You may get your message through to a sizable audience that is interested in what you have to off… Read More
2024-03-04 06:34
When it comes to digital advertising, India has been undergoing a rapid transformation. How are advertisers leveraging the huge potential of digital media to reach their target audience?… Read More
2024-01-30 09:40
As the customer data landscape continues to evolve, it’s important to understand the difference between a Customer Data Platform (CDP) and a CRM.
A CDP is a platform that collec… Read More
2024-01-30 09:24
Inbound marketing and outbound marketing are two very different approaches to marketing.
Inbound marketing is all about attracting customers to your product or service through content… Read More
2024-01-30 09:10
Are you looking to create more effective marketing campaigns and reach your target audience more effectively?
Demographic segmentation is a powerful tool that can help you understand and… Read More
2024-01-30 08:55
Digital Advertising is a scientific discipline. Therefore, it is inevitable that its own nomenclature has evolved.
This article aims to simplify common acronyms used in online adverti… Read More
2024-01-30 08:35
You may have noticed that some websites are asking you to enable third party cookies. What are they and why do they need them?
Cookies are small pieces of data that a website can stor… Read More
2024-01-30 08:14
Most businesses only use third party data for their marketing efforts. However, first party data can be just as valuable, if not more so.
In this article, we’ll explore the diff… Read More
2024-01-30 07:46
Are you looking for the best way to leverage re-marketing for your business?
You’re in luck! Creating a successful remarketing campaign doesn’t have to be hard. Here&rsquo… Read More
2024-01-30 07:25
Are you looking for the perfect content marketing manager to lead your team?
It can be tough to find the right candidate, so we’ve come up with a list of essential traits for a grea… Read More
2024-01-12 07:03
You’re probably sick of hearing about monetizing your website. But it’s one of the most important steps you can take to grow your business.
Monetizing your website is a comple… Read More
2023-12-15 07:14
Are you looking to make an impact in your target audience’s inbox and stand out from the competition?
The types of email marketing campaigns you choose can have a big impact on the… Read More
2023-12-14 07:27
DMPs are systems that help you collect, segment, and activate your data.
DMPs give you the ability to unify your customer data from multiple sources into a single platform.
With a… Read More
2023-12-13 07:39
Ads are one of the most important sources of revenue for many brands & businesses.
Understanding how an ad server works is essential to ensuring that your ads are serving content… Read More
2023-12-12 06:30
As the world of business continues to evolve, it is becoming increasingly important for businesses to advertise their products and services to stay competitive.
In this article… Read More
2023-12-11 06:55
As an ambitious entrepreneur, you’re always looking for ways to maximise your business’s success and reach.
Mobile app marketing can help you do just that- if done correctly… Read More
2023-12-08 07:18
A Demand Side Platform is a software platform that helps you buy ad inventory on multiple ad exchanges.
Using a DSP can help you save time and money by optimising your ad buying across mu… Read More
2023-12-07 09:35
Are you a marketer or entrepreneur looking for the next big thing in advertising?
Welcome to the AdTech industry! What was once viewed as something only “techie” people could… Read More
2023-12-06 10:54
Behavioural targeting is a robust technique that helps businesses to effectively engage with their target market.
Behavioural targeting enables companies to interact with their target… Read More
2023-12-04 15:01
You may be curious about which sort of targeting is most effective for building consumer awareness of a brand.
Your ability to build a strategy that is both successful and efficient w… Read More
2023-11-24 07:49
Are you ready to take your marketing efforts to the next level and make the most of your customer base?
Target audience marketing is an art that requires a deep understanding of your cust… Read More
2023-11-23 07:08
Are you a publisher looking to ensure the safety and integrity of your brand?
Brand safety is an important consideration for publishers, as it refers to the measures taken to ensure that… Read More
2023-11-22 06:32
This is a comprehensive guide to learn about AdTech.
The best part?
We won’t just cover the ad tech basics, important terminologies and essential concepts that are relevant today… Read More
2023-11-17 10:11
OTT advertising is the new hot thing in marketing, but what is it? And why should you care?
OTT advertising allows you to
Reach consumers who are watching more digital video… Read More
2023-11-07 09:13
Why every website wants you to accept their cookies
Cookies are an essential part of how the internet works.
Internet Cookies (aka web cookies) help websites track your activity and be… Read More
2023-10-26 14:19
Making sure you keep up with the latest trends in online advertising is key to a successful strategy.
Have you heard about Interstitial Ads? They’re a powerful way of grabbing atten… Read More
2023-10-26 14:14
Source: Canva
The revolution in marketing technology (MarTech) is altering how we promote products and services.
There are a plethora of tools out there that may help your company… Read More
2023-10-26 13:47
Are you looking for an effective way to reach your target market?
Learn everything you need to know about video adverts and start generating leads and sales with video ads.
Increas… Read More
2023-10-26 13:05
Are you struggling to reach your target audience with your marketing efforts?
Identifying your target audience is crucial to creating effective marketing campaigns that drive results… Read More
2023-10-16 06:53
Display advertising is one of the most effective ways to grow your business.
With display ads, you can reach a large audience with a “visual” message and target it to specific… Read More
2023-10-12 07:43
Introduction
In the fast-paced world of digital marketing, grabbing and retaining user attention is akin to a high-stakes game. The modern consumer is inundated with a relentless stream o… Read More
2023-10-11 11:32
If you are looking for a performance marketing guide that will help you win, then this is the one for you!
This guide covers everything from how to get started with performance marketing… Read More
2023-10-11 09:50
This is a comprehensive guide for those looking to learn brand marketing from the ground up.
We’ll discuss
Elements of a great brand identity
Steps for generating brand awaren… Read More
2023-10-06 06:43
Are you ready to supercharge your marketing and take your business to the next level?
Cricket, often called India’s religion, is more than just a sport; it’s a profound passio… Read More
2023-09-29 02:47
Wondering what native advertising is?
Native advertising is a sort of internet advertising that fits the form and purpose of the platform it appears on.
It is a kind of advertisi… Read More
2023-09-27 16:33
Are you looking to take advantage of programmatic advertising to make your digital marketing more effective and efficient?
Programmatic Advertising is a new way of managing online adverti… Read More
2023-09-21 05:24
Do Universal App Campaigns (UAC) leave you with questions that seem to elude clear answers? Are you keen to understand how UAC can elevate your app’s performance but find the intricaci… Read More
2023-08-28 05:48
With advancements in machine learning algorithms, Vision Transformers (ViT) have emerged as a leading technique for image processing. Unlike their counterparts, Convolutional Neural Networks… Read More
2023-08-28 05:48
In the ever-evolving landscape of machine learning and artificial intelligence, one of the most intriguing battles is taking place in the realm of image processing. Vision Transformers (ViT)… Read More
2023-08-25 07:47
Staying ahead of the ever-evolving marketing landscape has grown more intricate due to the rise of artificial intelligence and the emergence of new and innovative performance marketing trend… Read More
2023-08-01 10:00
In the digital era, effective audience targeting has become a crucial aspect of running successful campaigns. Airlines, like any other industry, face the challenge of reaching their target… Read More
2023-07-31 08:59
Times Internet (TIL) has once again retained its #1 spot in the News information category in India across multiple platforms, according to the latest Comscore rankings. The data for June 20… Read More
2023-06-28 09:54
In today’s digital age, businesses are constantly exploring innovative ways to reach their target audiences. One advertising technique that has gained significant popularity is in-fee… Read More
2023-06-28 09:41
In a recent release by Comscore, Times Internet (TIL) has retained its #1 spot in the News information category in India across multiple platforms, followed by Network 18 and Zee Digital. T… Read More
2023-06-20 09:36
In the digital era, reaching the relevant audience with high intent for advertisers seeking to maximize the impact of their advertising campaigns. With the ever-expanding reach of the inter… Read More
2023-06-16 07:59
In contrast to conventional field sales, inside sales (IS) entails selling goods or services via non-face-to-face channels like phone, email, or web-based communication. Inside sales provid… Read More
2023-06-06 09:01
The Times of India, the country’s largest English newspaper, has launched the “Saving Our Stripes” campaign to raise awareness about the importance of tiger conservation. T… Read More
2023-06-06 06:53
The Economic Times CIO (ETCIO), India’s leading enterprise technology news publication, recently concluded the fifth edition of its flagship conference, the ETCIO Annual Conclave. The… Read More
2023-06-06 06:33
Times Prime, India’s premium lifestyle subscription app created a remarkable culinary feat by partnering with Masque Lab India’s best restaurant and Asia’s 16t… Read More
2023-05-30 07:26
In a recent release by Comscore, Times Internet (TIL) has retained its #1 spot in the News information category in India across multiple platforms, followed by Network 18 and Zee Digital.&n&helli…Read More
2023-05-10 07:40
In a recent release by Comscore, Times Internet (TIL) has retained its #1 spot in the News information category in India across multiple platforms. TIL has surpassed its competitors, Networ… Read More
2023-05-04 05:57
Natural Language Processing (NLP) has come a long way since its inception.
One of its prominent techniques, parametric learning approach of Local Contextualized Embeddings with Pre-trained… Read More
2023-04-11 07:18
In a recent release by Comscore, Times Internet (TIL) has emerged as the leading news entity in India across multiple platforms. The digital media giant has surpassed its competitors, Netwo… Read More
2023-04-03 07:36
The adtech industry has seen tremendous growth in recent years, thanks to the development of cutting-edge technologies that help advertisers deliver more targeted and personalized ads to the… Read More
2023-03-17 10:49
The Times of India is back with the fifth edition of the ‘Times of India Sports Awards’ (TOISA) to be held in New Delhi on October 14. The award will see the attendance of Olympi… Read More
2023-03-17 10:48
Times Prime brought a special gastronomical delight for its members this Sunday with the first edition of ‘The Gourmet Table’, a 7-course menu paired with cocktails at Olive, Meh… Read More
2023-03-17 10:47
Times Prime is all set to host another edition of ‘The Gourmet Table’, at Tuscany Restaurant, located at Trident, Hyderabad on Feb 25th. Curated by Chef Ajit Raman (Executive Che… Read More
2023-03-17 10:45
Times Prime has partnered with Mithila Palkar of Little Things and Karwaan fame for its ‘More Every Moment’ campaign. The campaign aims to spread the message of living a good lif… Read More
2023-03-17 10:44
It was a clean sweep for Samsung India and Apple at the third edition of the ‘Times of India Gadgets Now Awards 2022’, with four of their products being recognized as industry be… Read More
2023-03-17 10:43
Times Prime held a virtual finance masterclass with personal finance content creator Shreyaa Kapoor on Monday, it said in a press statement.
“Following the resounding success of the re… Read More
2023-03-17 10:42
The second edition of ETBrandEquity’s CX+ Summit is all set to take place in Mumbai on March 3 this year. With a mission to dig deeper into the dynamics of customer experience, the day… Read More
2023-03-17 10:40
Times Prime is all set to bring the fourth edition of ‘The Gourmet Table’, a six-course menu paired with cocktails, at the iconic Indian Accent, New Delhi on Feb 24th. This fine… Read More
2023-03-17 10:36
On the eve of International Women’s Day, the EconomicTimes.com is all set to host a virtual launch event to kick start the fourth edition of India’s most prestigious awards, ET P… Read More
2023-03-17 10:23
ET Money has launched a new brand campaign to end users’ constant struggle while managing and growing their money. This new marketing blitz was launched at the onset of the FIFA World… Read More
2023-03-17 10:22
On the eve of International Women’s Day, the EconomicTimes.com is all set to host a virtual launch event to kick start the fourth edition of India’s most prestigious awards, ET P… Read More
2023-03-17 09:00
Times Prime launched its outdoor campaign at Cyber Hub, Gurgaon to showcase the brand’s new offer launches and exclusively curated events. The campaign will run for three months… Read More
2023-01-03 05:07
What happens when Times Internet, India’s largest digital media company, partners with Max Life Insurance, one of the country’s major insurance companies? A productive camp… Read More
2022-08-12 06:28
You must have come across the word ‘advertorial’ several times or maybe even an article in newspapers or websites with the word written in small letters at the top. In general te… Read More
2022-07-15 08:25
When a customer decides to purchase a smartphone, it allows brands to influence the buyer during different stages before the actual purchase. With many new entrants and incumbent brands oper… Read More
2022-06-27 11:27
The media and entertainment industry in India relies heavily on the marketing spending of companies across a cross-section of industries from FMCG, auto, and BFSI to e-commerce. In the last… Read More
2022-06-24 06:31
On the 10th of this month, the dinosaurs from the Jurassic Park made yet another appearance on the silver screen and only a select few had the opportunity to witness this exclusive premiere… Read More
2022-06-01 06:50
In India, regional languages have always been essential to traditional marketing campaigns on television and print. Now, they are also becoming important in digital. The growth of the Indic… Read More
2022-05-18 10:21
India’s leading dining out and restaurant tech platform Dineout, backed by Times Internet, is set to be acquired by the country’s leading on-demand convenience platform Swiggy. D… Read More
2022-05-05 00:00
A novel initiative by ZS, the awards aim to identify and reward the healthcare solutions in India by college students and professionals.
ZS PRIZE, an award presented by ZS, has been designe… Read More
2022-04-25 01:34
Members of Times Prime, India’s premium lifestyle membership, were in for a magical treat this month at the much-loved Purple Carpet Premieres – with the much-anticipated movie f… Read More
2022-04-21 05:12
Since day one, Smule 1 2 3 Riyaaz has become a cultural phenomenon with a number of winning factors to its credit. The simplicity of the digital-only format; the unrestricted number of submi… Read More
2022-04-08 12:42
India. Ideas. Insights. The inaugural i3 Summit by Times Bridge brought together three business leaders to share valuable insights about India and the India opportunity. The summit was a mas… Read More
2022-01-28 15:43
For any successful website, whether it is in the domain of news, e-commerce or any other industry, speed is one of the primary criteria for its sustained growth and popularity. No one waits… Read More
2022-01-15 10:07
In a world of ever changing paradigm shifts, it’s crucial to identify the latest, most relevant technology solutions for sustained product success. However with every new t… Read More
2021-12-07 08:11
Marketers with better understanding of do’s and don’ts extract better ROI
Performance marketing is recognised as cost-effective while being risk-free given the pay for performanc… Read More
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