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The earlier days of SEO stood like the Wild, Wild West. Blackhat SEO specialists did everything possible to rank their sites on Google, including keyword stuffing and building spammy backlinks. It operated–for a bit. These days, Google’s SERP Algorithm broke down on content quality, and those elder SEO hacks have long granulated to dust. Elements like anchor text matter. Why? Because we’re operating with a more competent, more complex algorithm. Today, there are currently more than 200 Google ranking factors. The current Core Web Vitals update, which said websites must be fast-loading, stable, and safe, affected more than a million websites. This means that sites must improve on-site occasions if they want to rank alongside writing and posting your content. Similarly, Penguin, (aka the “webspam algorithm”) has seen a few differences over the last few years. The anchor text in your backlinks and internal links is more vital than ever. Too much “noise,” and you’ll disturb the algorithm. Similarly small, and you’ll disturb the algorithm. It’s a delicate equilibrium. However, it’s worth spending attention when you consider SEO is a top priority for most marketers in 2022. This manual will cover how to optimize your anchor texts to improve your SEO – and bypass a Google penalty that reduces your audience size broadly. However, before we start, let’s create sure you understand what anchor text is and how it can affect SEO. What Is Anchor Text? There’s a good chance that you use anchor texts daily, possibly without even recognizing it. Anchor text is the clickable text you notice in a hyperlink. If the internet is a highway, think of anchor texts like signs for approaching exits. They send alerts to both your website’s users and search engines. When used correctly, they connect you to a different “lane” by letting you source credible data from another website. They also play a role in supporting users to navigate your site and show Google’s algorithm a good idea of who your content is suitable for. If you look at your site’s principle, you will see a line that looks like this: This is the part of your site that Google notices. There is a section that conveys your web browser and search engines which link to follow. Here’s how that solves what’s on your page: When a user clicks on the link, it will take them to the displayed page. If you’ve never drilled into the details of URLs before, it’s easy to guess that merely linking is where the fireworks end – but there’s a much more deep reason for brands to focus on this easy element. Why is Anchor Text Important for SEO? As I earlier mentioned, in 2012, Google determined to rock the SEO world by releasing the Penguin algorithm. Then it was updated again. Due to these changes, anchor text fast became the easiest way to decide how relevant a dedicated website was. Google also began using backlinks and its anchor texts to notice if a website had been over-optimized. Since Google punishes over-optimization in this issue, the role of the anchor text was only magnified. Since Google has revised the Penguin algorithm multiple times, it’s easy to think we’ll see even more changes in the future. It’s something to watch if you want to maximize ROI from your content marketing, as, sadly, when algorithms change, many brands notice massive traffic dips. Do you want that to be you? Keep in mind, that traffic dips will also mean a dip in income. Dip too far from too many hits, and your brand could be in danger. That’s why finding the right balance with anchor texts is so important to your SEO exertions.