2023-03-03 20:50
Are you looking for new innovative ways to tap into a new audience? One of the most underutilized tactics in demand generation is webinars.
Webinars are effective because they capture use… Read More
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Tommy Cat Media Marketing Blog
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Learn tips and techniques on the latest practices of inbound marketing.
2023-02-01 09:05
Scenario. Your boss asks you what marketing channels bring in the most website traffic…
You check Google Analytics and notice that you are acquiring 70% of your website traffic and… Read More
2023-01-07 15:00
Artificial Intelligence won’t take your website or marketing to the next level immediately.
AI won’t take your site from 0 sessions today to 500,000 sessions tomorrow.
It w… Read More
2022-12-13 20:37
Measuring the success of a lead generation campaign on the number of leads is a colossal mistake. The quantity of leads falls under what can be considered a vanity metric, along with the num… Read More
2022-12-08 14:59
Lead generation is a critical component of the success of any business. Every company needs new customers.
However, generating new leads is not an easy task. Many guides and resources on… Read More
2022-11-28 19:24
This article is part of the Tommy Cat Media quick-fire series, which discusses key marketing concepts and applications tailored to specific industries in under 800 words.
For those who ar… Read More
2022-11-22 17:47
This article is part of the Tommy Cat Media quick-fire series, which discusses key marketing concepts and applications tailored to specific industries in under 800 words.
The paid media l… Read More
2022-11-18 21:14
When developing a product marketing roadmap, the first thing you should consider during a product launch is something called the marketing mix.
The marketing mix is like a compass for all… Read More
2022-11-06 00:43
This article is part of the Tommy Cat Media quick-fire series, which discusses key marketing concepts and applications tailored to specific industries.
Generating leads and new business i… Read More
2022-11-01 19:11
As a marketer, you understand the value content marketing and search engine optimization can bring to the business. But anytime you mention using a content-focused strategy, your pitches to… Read More
2022-10-24 19:14
This article is part of the Tommy Cat Media quick-fire series, which discusses key marketing concepts and applications tailored to specific industries in under 800 words.
Acquiring new cu… Read More
2022-10-18 18:42
This article is part of the Tommy Cat Media quick-fire series, which discusses key marketing concepts and applications tailored to specific industries in under 800 words.
Affiliate market… Read More
2022-10-14 16:22
You can tell what generation (demographic joke not intended) a marketer or business executive started in when they ask about the demographics of their customer base and then uses them to mak… Read More
2022-10-05 08:30
This article is part of the Tommy Cat Media quick-fire series, which discusses key marketing concepts and applications tailored to specific industries in under 800 words.
Financial educat… Read More
2022-10-01 09:00
The key to becoming a well-oiled marketing machine is to always be testing. Very seldomly does your first iteration of a piece of creative or landing page for a campaign generates your desir… Read More
2022-09-10 22:13
If you are versed in the world of search engine optimization, it is no secret that Google has recently released the Helpful Content Update.
The news spread like wildfire in the SEO commun… Read More
2022-09-04 16:18
One thing that eventually plagues marketers is a dry spell of creativity. It is virtually impossible to think of new creative ideas day in and day out without burning yourself out.
Luckil… Read More
2022-08-28 14:40
The best thing for young marketers to grow their skills and careers is to have a source of useful information and mentorship.
Unfortunately, most of the material they teach about ma… Read More
2022-08-22 14:09
When running conversion campaigns on Facebook, you may have noticed that you have an option to run your ad to a Facebook lead generation form. You might be wondering what exactly is a Facebo… Read More
2022-08-13 12:27
Demand Generation is a fairly new term in the marketing space. There’s typically confusion between this concept and lead generation. You would think that lead generation is creating a… Read More
2022-07-30 14:45
If you are a brand looking to scale conversions, an important aspect you need to consider is identifying and providing the correct user experience that matches your customer intent.
You c… Read More
2022-07-10 13:24
To scale your email list for your company, you decided to look into and purchase a third-party email list. You have now entered an area of risk. The use of third-party marketing tactics and… Read More
2022-06-21 16:07
A big mistake amongst new business owners or marketers is wanting results fast. They decide the time to create an audience is too long and won’t have proof that their marketing is attr… Read More
2022-06-06 17:50
A big misconception amongst some business owners not familiar with the digital marketing space is the difference between a website and a landing page. The confusion comes with the fact that… Read More
2022-05-10 18:06
What is a Deliverability Problem and Why is It Important?
In a perfect world, every email you send would theoretically reach your desired inbox. However, we don’t live in a perfect… Read More
2022-04-30 20:46
Getting website visitors to your site boils down to two methods. You can try to reach them via organic methods like optimizing web pages for organic search results and posting on social medi… Read More
2022-04-16 17:55
The chief concern amongst business owners and marketers is that they are receiving revenue from their marketing efforts. This is not any different for the email marketing channel.
Att… Read More
2022-04-03 13:05
Did you know that conversion attribution can go beyond the focus points identified in your traditional marketing funnel? They can.
With digital marketing functioning as the norm in the on… Read More
2022-03-23 18:46
Inbound Marketing is a collaborative effort. It is incredibly difficult to successfully market for your company if you are a one-person team. There are simply too many processes to manage. I… Read More
2022-03-21 15:14
The engagement stage in the inbound marketing methodology is a critical part of the user’s journey. This stage follows the acquisition stage – where the lead finds out about your… Read More
2022-03-11 14:57
The saying goes “You live by the sword, you will die by the sword”. You can apply this notion to branding your company. If you don’t pay any attention to the way your compa… Read More
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