2023-07-18 13:09
Is your revenue down in 2023? Don’t fret! Hawke AI data reveals the silver linings. A surge in average order value (AOV) and steady conversion rates signal resilient consumer behavior… Read More
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Hawke Media Marketing Consultancy Blog
2023-07-11 09:06
In digital marketing, first-party data is increasingly critical to successful strategies. This data – that which is collected directly from your customers – provides valuable ins… Read More
2023-07-04 12:03
In 2022, Prime Day sales surpassed Black Friday sales. If you manage a brand or business of any size, you need to be leveraging the world’s largest marketplace, and you’ve got to… Read More
2023-06-29 09:03
This is a guest blog from our partner Kickfurther, the world’s first online inventory financing platform that enables companies to access funds that they are unable to acquire through… Read More
2023-06-27 15:17
Most business owners know customer trust is essential for generating sales and building brand loyalty. 75% of consumers say they won’t buy goods from a business they don’t trust… Read More
2023-06-13 07:19
At Hawke Media, we offer a lot of different digital marketing services including SEO, lifecycle marketing, paid search and social… the list goes on and on. We know a thing or two abou… Read More
2023-06-06 09:38
A few months ago for the Hawke Talk podcast, Erik Huberman was speaking to entrepreneur Marc Randolph about the foundation and small beginnings of Netflix. At one point (about 36 minutes in… Read More
2023-06-06 06:46
This is a guest blog post from Hawke Media’s partner, LimeChat. Learn more about the Hawke Media Partner Network.
As social media and messaging apps continue to dominate online c… Read More
2023-06-01 09:59
If yours is a growing company, you might be weighing the pros and cons of in-house marketing versus agency help. To reach more customers, increase revenue, and grow as a business, you’… Read More
2023-05-23 07:06
This is a guest blog from our partner, Tydo. Tydo is a business intelligence platform for ecommerce brands, retailers, and agencies that aggregates your data into simple, actionable reports… Read More
2023-05-16 23:40
The second quarter of 2023 has marked the end of more efficient spending on traditional PPC platforms. Ecommerce brands had been reaping the rewards of lower CPM and CPC in Q1 after the high… Read More
2023-05-10 11:02
This has been updated from “How to Place a Google Pixel” to reflect the changes in the upcoming GA4 conversion, written with the help of our friends at Clickvoyant.
Tracking user… Read More
2023-05-09 08:11
PPC can be a quick solution to your marketing woes. When done right, paid media delivers fast and sustainable results. However, brands must be willing to invest in their paid media budget. W… Read More
2023-05-08 15:58
Most brand emails are bland and lack visual appeal. Nothing says skip reading this email rather than a massive block of text. So, how do you make a captivating email other than well-written… Read More
2023-05-02 07:24
Did you know that Google Ad Network CPMs increased by 30 percent in 2022 but they are still lower than typical social media platforms? That statistic includes both YouTube and display ads. A… Read More
2023-04-25 07:59
For many businesses, 2022 was a mixed bag regarding ecommerce revenue and data. Among the unfavorable stories, one bright spot was average order value (AOV). In 2022, AOV increased a whoppin… Read More
2023-04-18 09:15
Have you heard about LinkedIn Collaborative Articles? If you’ve heard about Google Helpful Content Update, you may know that a component of this process was supposed to prevent your se… Read More
2023-04-11 07:34
The cannabis industry is flourishing in the United States. Over half of the adults in the United States have tried it, demand remains high despite inflation, and the fact that it is … Read More
2023-04-04 09:19
It’s more important than ever that companies of all sizes make environmental impact a priority. 55% of American consumers are willing to spend more on eco-friendly products, and 40% go… Read More
2023-03-28 09:27
The most effective brand websites utilize a dynamic blend of text copy, graphic images, and videos. All three of these webpage layout elements offer discoverability, UX, and virality advanta… Read More
2023-03-21 09:07
Making sure your business has a social media presence is key to staying in touch with customers, gauging market trends and demand, promoting your business’s products and services, and… Read More
2023-03-14 09:39
User-generated content has been the “next big thing” for years for good reason. People are becoming increasingly skeptical of brands and corporations but remain trusting of their… Read More
2023-03-04 01:35
2022 was a wild journey for ecommerce businesses, regardless of size or industry. At times, economists were screaming from the rooftops that it was all falling apart, but then the year ended… Read More
2023-02-14 09:24
All too often, the focus when building a marketing strategy lies in acquiring new customers—when, in reality, customer retention is just as important. Not only is it more cost-effectiv… Read More
2023-02-07 01:43
Repeat customers are one of the best measures for success with any growing business. After all, if your customers are happy enough with your products and/or service to return time and time a… Read More
2023-01-31 09:07
Whether a paid search program is brand new to you or it’s your most cherished revenue stream, it can be intimidating to start working with an outside agency. Before you ever fill out a… Read More
2023-01-24 10:24
Search engine optimization (SEO) is vitally important for brands that want to reach the right audience online. But implementing and improving SEO can be a frustrating and mysterious process… Read More
2023-01-17 10:10
Your digital marketing strategy is working. You’ve increased market share, improved customer retention, created new customers, established your brand, and have a steady stream of new o… Read More
2023-01-10 10:30
You’ve done all your keyword research, kept abreast of emerging trends, and reviewed the analytics prior to launch. You have an established digital footprint and a strong online presen… Read More
2022-12-27 10:39
Affiliate marketing cemented its place in online marketing and ecommerce long ago, yet it continues to grow stronger each year. 2023 looks to be its biggest year yet, with data from this pas… Read More
2022-12-20 10:37
Online marketers don’t just need data from their analytics software, but they need informative data. That starts with having consistent data across the entire duration of a business&rs&hell…Read More
2022-12-13 15:06
Powered by HawkeAI, we’ve aggregated data from 1000s of ecommerce businesses in Meta, Google, and beyond to give you a pulse on your digital advertising performance for the month of No… Read More
2022-12-13 09:55
Generating website traffic with PPC (pay-per-click) advertising is becoming increasingly difficult, given the competition for today’s digital audience. Customers are inundated with com… Read More
2022-12-06 09:54
Google is rolling out yet another update. This time it involves the sunset of the Google Chrome third-party cookies. Does this mean more difficult times ahead for marketers? Possibly, but th… Read More
2022-11-22 10:34
Pinterest is a social media platform that allows users to search for “pins” and save them to their own “boards.” The service is popular primarily among creative peopl… Read More
2022-11-15 09:59
Even though people generally regard the marketing world as all about dollars and cents, plenty of great promotional campaigns were designed free of charge. Pro bono marketing is easy to get… Read More
2022-11-08 22:51
Every month in the marketing world can be unpredictable. A single change from a key digital platform can upend years of conventional wisdom. Key demographics shift with rapidly-changing poli… Read More
2022-11-08 09:51
The holiday season tends to come with a lot of gatherings, parties, and other events that make for excellent networking opportunities. With the holidays right around the corner, now is a goo… Read More
2022-11-03 22:11
Black Friday is weeks away, but make no mistake: the holiday shopping season has already begun. Last month, we shared all kinds of resources to get ready for Black Friday and Cyber Monday (B… Read More
2022-11-03 09:41
The role of a community manager has become quite buzzy in marketing spaces in recent years, but there’s still a lot of confusion about what the role is (or perhaps, more importantly, w… Read More
2022-11-01 22:41
There are plenty of ways that businesses give back to the community that has helped make them profitable. More than just a way to say thanks and spread goodwill, though, capitalizing on busi… Read More
2022-10-25 20:35
In the last couple of years, TikTok has gone from a niche social media platform to one of the most influential advertising channels in the world. Despite its fast growth and outsized influen… Read More
2022-10-17 22:44
Erik Huberman is the founder and CEO of Hawke Media. He created Hawke to make great marketing accessible to all. Month-to-month contracts and a la carte services were developed specifically… Read More
2022-10-17 08:49
This is a guest post from Verisart, an all-in-one ecommerce app that helps artists and businesses mint, sell, and tokengate to get started with NFTs and other Web3 opportunities!
After… Read More
2022-10-10 08:43
Whether you fought to stay afloat during the Great Recession or simply heard the horror stories, you likely well know that it’s a big mistake to stop marketing in a recession. But that… Read More
2022-10-05 08:36
Businesses often choose to pull back on advertising and marketing during times of economic uncertainty. But this approach is actually not the right one.
Instead, businesses should double dow… Read More
2022-10-03 09:41
Google wants content to focus on people, not search engines like theirs.
In a recent “Helpful Content Update,” Google announced a major change in its search engine algorithm. It… Read More
2022-09-14 21:05
The future of marketing is here! After 7 years in development, we’re excited to announce the launch of hawke.ai, the future of automated marketing. This expands the suite of services f… Read More
2022-08-24 10:02
Back in March of 2020, something very special happened in the world of social media. A new online app, “Clubhouse,” made its debut. Almost overnight, the novel concept turned int… Read More
2022-08-22 09:25
If you’re using social media marketing for your business, you’ve probably heard of social listening. But you might not know how it can help you, especially with paid social media… Read More
2022-08-17 09:17
You’ve had some success using advertising on various social media channels and are looking to expand your reach. How do you determine where to invest in advertising on a new social cha… Read More
2022-08-15 09:59
Marketing budgeting can be tricky to say the least. There are simply no hard and fast rules when it comes to determining how much money you should devote to your advertising efforts. And bud… Read More
2022-08-10 08:41
Few things are more important to a company’s success than quality data. Without the right tools, though, searching raw data for actionable insights can be a lot like looking for a need… Read More
2022-08-08 09:42
You’ve likely heard the terms “branding” and “positioning” used interchangeably in the past, but there are important distinctions between the two.
Having an est… Read More
2022-08-03 08:36
If you are trying to measure success for UX/UI, web design KPIs are great options. After all, you want to design a great experience for users. You cannot really be sure whether you have done… Read More
2022-08-02 21:14
The results are in for Black Friday Cyber Monday (BFCM) 2022 — consumers are chomping at the bit to spend this season. By now, you must have a plan: an idea of the sales you are going… Read More
2022-08-02 18:42
When planning your Black Friday strategy, the first thing to keep in mind is that it’s no longer one day of super sales. Changing customer behavior and accompanying shifts from retaile… Read More
2022-08-02 18:05
The total of holiday shopping done through ecommerce platforms has increased 20 percent in the last 5 years, and every indication is that the trend will continue for 2022. According to Never… Read More
2022-08-02 17:49
Black Friday and Cyber Monday offer businesses tremendous opportunities for revenue generation. Cyber Monday saw a shocking $10.8 billion in online sales in 2020, representing a nearly $3 bi… Read More
2022-08-01 09:51
A great website design establishes a strong online presence for your brand while supporting the needs of customers. If your website looks old, outdated, or out of touch, however, then its de… Read More
2022-07-27 10:04
Your business’s name and brand are some of its most important assets, and no one wants others trading (or bidding) on their good name. You’re bound to see competitors running ad… Read More
2022-07-25 08:59
Perhaps the most substantial search pay-per-click (PPC) news in the past few weeks includes Google’s wind down of expanded text ads (ETAs). Surprisingly, that doesn’t mean all ad… Read More
2022-07-20 08:49
The digital advertising space has continually evolved since its inception several decades ago. Major advertisers, such as Google and Facebook, have thus far mainly led the way. That could be… Read More
2022-07-18 09:13
Paid search advertising continues to grow more influential in 2022. Pay-per-click, or PPC ads, have a 200% ROI. Although results are seen on the same screen as organic search results, paid s… Read More
2022-07-13 17:25
This is a guest post contributed by the Editorial Team of Hawke Media Partner Brij.
In today’s multi-channel commerce environment, it’s critical for brands to have an omnichannel… Read More
2022-07-13 08:07
A smooth online checkout process is essential to converting business. According to the Baymard Institute, 70% of online shopping carts are abandoned. With so much business lost in the home s… Read More
2022-07-11 09:25
Amazon Sponsored products have been highly successful for the Amazon brand and countless smaller brands using their platform to move products in a pay-per-click format. Paying for ads can ge… Read More
2022-07-06 09:20
Shopify provides a user-friendly environment for selling direct-to-consumer online. Many small businesses have created Shopify stores, either instead of or in addition to selling on conglome… Read More
2022-07-05 07:10
Amazon storefronts are essential for online direct-to-consumer businesses. Without a storefront on the world’s largest online retailer, you’re missing out on many potential sales… Read More
2022-06-27 08:26
Lifecycle marketing helps inform and persuade customers through the entire buying journey, or lifecycle. Lifecycle marketing is primarily thought of as email and SMS, but can include any dig… Read More
2022-06-22 08:20
Lifecycle email campaigns are a fantastic way to get the right emails, to your targeted customers, at the right time. To know what is effective in your email campaigns and what isn’t… Read More
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