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It goes without saying that technology has altered the way we live our lives. It has not only facilitated communication, but it has also had a good impact on dating, sharing, streaming (television shows), education, and much more. But what if I told you that cutting-edge technology can forecast our personalities and knows more about us than our friends and family? Users can create media profiles on media platforms and give behavioural, interest, and population information about themselves. This information is gathered through the things you publish, like, accept, or search for on your devices. Social media knows you better than your friends and family in three ways: Knows Who Your Friends Are Facebook, Twitter, and Instagram are examples of social networking platforms that can keep track of your pals. As frightening as it may sound, media programmes may estimate who your close pals are by tracking your statuses, relationships, and activity updates. Is Aware of Your Interests Users’ activity and browser history can be tracked by media platforms in an odd way. Media platforms and networks may produce a basic picture of your interests by tracking users’ Facebook, Instagram, and Twitter likes, as well as google searches. Knows What You’ve Been Up To – Where You’re Going Media platforms may track your whereabouts at all times by using the location services supplied by your device. Multiple media platforms can sell cafés, businesses, and even friends in your region by utilising your device’s location data. As can be seen, the techniques utilised in today’s social networking sites are used to develop computed-based characters for their users. How the media’s use of digital eavesdropping is entirely driven by its audience. Undoubtedly, Infotrench is one of the best digital marketing company which you can use to make your internet experience better.