2024-03-24 18:02
Chapter 1
6-Step B2B SEO PlaybookOverview
Here’s how I’ll scale SEO on a brand new domain for my B2B service company.
And you can do the same.
In Feb 2024 I launched my website… Read More
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B2b Marketing World Blog
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B2B Marketing World gives insights, ideas, definitions and proven strategies for modern Business-to-Business Marketing. B2B marketing describes all activities a company does to market a product or service to another company.
2024-01-06 17:04
Chapter 1
B2B vs B2CBusiness vs. Consumer Markets
Chapter Overview
B2B vs B2CB2B and B2C Compared [Infographic]B2B Markets and CustomersB2C Markets and CustomersFurther B2B vs B2C Character… Read More
2023-12-19 17:14
Chapter 1
What is a Fractional CMO A Definition and What Fractional CMO Means
Imagine having an experienced marketing expert leading your team, providing strategic guidance, and making impor… Read More
2023-12-09 17:30
Chapter 1
What is a B2B Marketing Manager?Definition and Business Marketing Team Structure
Chapter Overview
What is a B2B Marketing Manager?Roles and Responsibilities of a B2B Marketing Man… Read More
2023-11-27 08:34
Chapter 1
What is a B2B Marketing Executive Understand the Definition of a B2B Chief Marketing Officer
A B2B marketing executive or Chief Marketing Officer (CMO) is an executive at the C-sui… Read More
2023-10-10 20:52
About Gira
At Gira, everything is about switches. They are the smart home pioneer from Radevormwald. Gira Giersiepen GmbH & Co. KG is one of the leading full-service providers of intelli… Read More
2023-09-04 14:35
Chapter 1
Creating a Stage for the Communication of Energy TransitionThe beginning of our LinkedIn initiative with Samson AG was marked by the clear call, “We need a real stage for all… Read More
2023-08-07 15:45
What is B2B Sales?
B2B sales, also known as business-to-business sales, is a term that refers to the buying and selling of goods and services between two businesses rather than between a bus… Read More
2023-07-20 16:08
What is Gated Content and Ungated Content?Before we start the discussion, I’d like to clarify the two terms:
Gated content refers to content locked “behind a paywall” or ba… Read More
2023-07-14 13:29
B2B Website Development Cost RangeThe B2B website development cost lie between 10,000€ and 300,000€, depending on the number of pages and languages. Here are some more specific pri… Read More
2023-06-12 17:29
B2B marketing case study overviewJust click to navigate to one of these B2B case study examples:
B2B marketing case study overviewLeverage User Reviews in ORMForge Strategic PartnershipsUtil… Read More
2023-04-10 13:40
What is B2B Marketing for Technology CompaniesB2B Marketing is essential for any technology company to realize growth strategy. In a competitive technology market, B2B marketing can help com… Read More
2023-04-10 08:53
What is SEO copywriting?SEO copywriting refers to the combination of SEO and copywriting techniques. SEO copywriting basically combines the best of both worlds:
It is all about creating cont… Read More
2023-01-29 14:54
In this guide, I’m going to share with you 11 steps to take in the first 90 days of your cadence if you join a B2B company with a high ACV product as a new CMO.
Let’s review the… Read More
2023-01-19 22:22
What is Digital B2B Marketing?Undoubtedly, digital marketing plays a vital role in today’s business environment. Marketers are more than ever bound to focus on digital marketing strate… Read More
2022-12-08 15:44
How to Make Effective Lead CallsAnd how to avoid Cold CallsSales calls play an essential role in the sales process. However, to be successful, they must be planned and executed effectively… Read More
2022-10-21 16:50
Demand Generation MarketingDefinition, Benefits and 6 StrategiesAs a marketer, you may have tried countless marketing strategies to generate more leads for your business. And if you did, you… Read More
2022-07-30 12:53
The 20+ Best B2B Marketing PodcastsIncluding statistic and detailsSince you are reading this, we assume you are looking for the best B2B marketing podcasts that inform and inspire you. We ha… Read More
2022-07-24 16:49
8 Step Lead Generation Framework for LinkedIn Paid AdsPaid advertisement to generate leadsThe basic principle of every lead generation activity: Find the people that have a problem you can s… Read More
2022-07-18 16:42
Content Marketing in B2BYour definite guide for Business-to-Business content marketersContent Marketing gets you in front of your target group and shows how your business fulfills their dema… Read More
2022-07-17 16:43
Marketing Strategy for B2BHow a B2B marketing strategy is developedMarketing Strategy. Marketing Plan. Marketing Tactic. There are different terms to describe the purpose of your B2B marketi… Read More
2022-07-16 19:55
Are you looking for inspiration on the latest and greatest B2B marketing strategies? Look no further! This article features various examples from top companies in various industries. Whether… Read More
2022-07-16 19:55
5 Great B2B Marketing ExamplesWhat to learn from these real-life B2B marketing use casesYou do not have to reinvent the wheel. There are plenty of great B2B Marketing examples out there. Thi… Read More
![How UTM Links Help Track Your Marketing [with GA4 Update]](https://cdn.blogarama.com/images/posts_thumbs_site_id/13822/1382182-1318963926.w320.jpg "How UTM Links Help Track Your Marketing [with GA4 Update]")
2022-06-11 20:10
How UTM Links help track your marketing [with GA4 update]Make sure to know how your marketing performsWhich marketing channel performs the best? There are a ton of channels in B2B marketing… Read More
2022-06-08 16:27
Little-known ways to use Google Search Queries in your Digital B2B MarketingA guide on how to make the most out of User Search IntentGoogle’s Search Intent – also called Search Q… Read More
2022-03-22 21:15
Your 8 Point Marketing Guide for Small and medium-sized B2B-CompaniesA kick start From Zero to HeroDisclaimer: What this article is NOT about.
Hey, great to see you’re interested in a… Read More
2021-11-17 21:04
Industrial MarketingThe prequel of modern B2B MarketingIndustrial marketing is to market a good or service to another company within an industrial market, which is in contrast to consumer ma… Read More
2021-10-06 19:13
Implementing Marketing Automation? What a ride!A Case Study on How Canon Austria managed the introduction of Marketing Automation, by Matthias HaberlerChange is inevitable, and there is no r… Read More
2021-08-18 16:47
Top 5 B2B Marketing BlogsBlogs dedicated to Business-to-Business MarketingI analyzed over 60 marketing blogs from huge entities like Harvard Business Review to small, personal marketing blog… Read More
2021-07-27 18:00
B2B Marketing in a nutshellA basic guide in three phasesMarketing is essential. But it’s hard to create a B2B marketing plan from scratch. You will find many blog posts on the subject… Read More
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