2022-08-02 00:00
For years, car dealership sales have focused heavily on sending equity offers to qualifying customers. High equity encourages car owners to think about trading in their cars and put their eq… Read More
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Activator Dealer Soluutions Blog
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Dealership Marketing Solution.
2022-03-24 00:00
The car-buying world is experiencing a shift in purchasing behavior tied to customer generations. Each generation's upbringing dictates what type of methods drive engagement most effectively… Read More
2022-02-21 00:00
The automotive shortage shows no signs of slowing. NADA predicts that shortages will continue through 2022, particularly in the new light-vehicle category, and that pre-pandemic sales won&rs&hell…Read More
2022-01-10 00:00
The Pandemic and inventory shortages continue to make their presence known, with dealerships having to adapt at a rapid pace. The process of buying and selling cars has drastically evolved f… Read More
2021-12-13 00:00
The recent iOS 15 update has left dealerships and marketing agencies alike with eyes wide open. With an increased focus on email privacy, many wonder whether marketing automation will contin… Read More
2021-11-04 00:00
While many dealerships are chasing down new (and expensive) leads, savvy dealerships are proactively reaching out to their customers to address long-term loyalty. Building loyalty is a power… Read More
2021-08-31 00:00
There’s a common saying in business: “The customer is always right.” There’s a lot of gray area to this saying, of course, since it doesn’t give customers the g… Read More
2021-04-20 00:00
As dealerships are evaluating ways to get in front of more customers amid social distancing requirements, many are turning to digital channels to market to their customers. With minimized in… Read More
2021-04-08 00:00
Meet Bobby Gaudreau, Vice President of Sales and Marketing at Activator Dealer Solutions. Bobby Gaudreau is a highly accredited and results-driven operational sales and marketing leader who… Read More
2021-04-05 00:00
There is no denying that over a year of the Covid-19 crisis has changed industries worldwide, including the automotive industry. A significant shift in the industry has concerned the invento… Read More
2021-03-04 00:00
Just as it has changed the world forever, the COVID-19 pandemic has also made a lasting impact on the automotive industry and dealership marketing... for the better.
Although J.D. Power repo… Read More
2021-03-03 00:00
Juan Carroll serves as a Sales Director at Activator Dealer Solutions, bringing more than 20+ years of experience in sales and media to his position.
Juan attended the United States Air Forc… Read More
2021-03-01 00:00
The impact of COVID-19 has been far-reaching. Dealership owners saw an increased shift in the ways consumers were already shopping and purchasing vehicles online. With people spending more… Read More
2021-01-21 00:00
Bobby Coy graduated from Wright State University in Dayton, OH and now serves as the Sales Director (East Region) at Activator DS. He brings more than 20 years of sales and sales leadership… Read More
2020-11-16 00:00
The Activator solution is all about putting better data in your hands to improve marketing effectiveness, efficiency, production, and profitability.
What sets ServiceActivator apart is that… Read More
2020-11-09 00:00
Dealerships in the automotive industry tend to have a hard time keeping tabs on a vehicle owner and marketing the right dealership service, especially when the vehicle's ownership keeps chan… Read More
2020-10-01 00:00
Meet Jamie Gey, our Manager of Field Services at Dominion Dealer Solutions. Jamie began her automotive industry career during her high school years, taking a position as a Receptionist at an… Read More
2020-09-24 00:00
If COVID has taught us anything, it’s that companies that have been able to adapt and pivot to the current situation, stand the best chance of surviving. You could even argue that this… Read More
2020-09-24 00:00
Meet Dr. Annette Clemens, our Senior Product Manager at Dominion Dealer Solutions. Annette was introduced into the automotive industry through the software side of the industry. After leavin… Read More
2020-09-22 00:00
Certainly, you know the Vehicle Identification Number, VIN, is a critical piece of vehicle sales and maintenance. However, did you know that following the VIN can also help maximize your mar… Read More
2020-09-09 00:00
To outsiders, a Purdue University graduate with a degree in journalism making the leap into the automotive industry may seem like an unlikely career move. But for Marci Trares, VP of Client… Read More
2020-07-16 00:00
Meet Jeff Ornell, our Sales Director at Dominion Dealer Solutions. With over 13 years in the automotive industry, Jeff began his career on the retail side, soon after graduating, selling car… Read More
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