2024-04-26 02:00
In this post, we look at the top Pinterest analytics tools available today, and explore how using the appropriate tool can transform your performance on the platform by enabling you to ident… Read More
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Grow your online visibility, attract more customers, and grow your business across multiple channels. Be everywhere or you're nowhere.
2024-04-19 02:00
What if you could match your advertising to the immediate interests of your prospect? That’s the power of Google Paid Search Ads. They connect you with potential customers right when t… Read More
2024-04-12 02:00
When you improve email deliverability, you also improve your results from email marketing, often with a significant impact to the bottom line. In this comprehensive guide, we share 12 practi… Read More
2024-04-05 02:00
With the right webinar funnel, your webinar can be a sales conversion powerhouse, often converting up to 20% to 30% of attendees into customers, sometimes more. But where do you start crafti… Read More
2024-03-29 02:00
What should businesses post on social media to have the most impact? In this guide, we explore 18 diverse ideas designed to grow your presence and visibility on social media, foster meaningf… Read More
2024-03-22 02:00
LinkedIn Carousel Ads use a highly engaging ad format, but are under-utilized by advertisers. The format is perfect for SMEs that want to amplify their stories, showcase their products and s… Read More
2024-03-15 02:00
Discover how to get started with YouTube Shorts advertising with this step-by-step guide. Take advantage of the highly-engaging short-form video format to reach viewers from all age groups a… Read More
2024-03-08 02:00
2024-03-01 02:00
In this post, we explore the 4 key steps you need to make a success of guest post submissions, giving you a clear roadmap for publishing content on other blogs, and building long-term relati… Read More
2024-02-23 02:00
CRM tools with email automation are not just about managing contacts; they're about building and maintaining strong relationships with your customers. But with all the CRMs out there, how do… Read More
2024-02-16 02:00
Find out exactly how Facebook audience targeting works and how to take full advantage of it for your own campaigns. You’ll discover the basics of creating audiences based on targeting… Read More
2024-02-09 02:00
This step-by-step guide provides you with a masterclass for effective personal branding on LinkedIn, with key examples from 5 prominent personal brands for you to model. We look at why perso… Read More
2024-02-02 02:00
Artificial intelligence is having a huge impact on content marketing, such as for enhancing efficiency, personalization and engagement. In this post, we look at all the ways AI is now impact… Read More
2024-01-26 02:00
This post shows you exactly how to promote your blog on Pinterest, using it as a dynamic engine to boost your blog’s visibility, attract an engaged audience, and convert them into lead… Read More
2024-01-19 02:00
What’s the truth about outbound links and SEO? Mastering SEO involves paying understanding and paying attention to a multitude of factors that can impact a website’s ranking, and… Read More
2024-01-12 02:00
Ready to tap into the world of TikTok for your business? This comprehensive guide gives a playbook for conquering TikTok organic marketing. Discover how to master TikTok for your business, f… Read More
2024-01-05 02:00
By setting up an Instagram shop, you create an exciting new sales channel for your business, putting your products in front of significant numbers of new customers who can quickly and easily… Read More
2023-12-29 02:00
This is a guide to 9 of the best free AI content generator tools that help boost your creative output and take care of many aspects of content creation. We explore how to choose the right AI… Read More
2023-12-21 02:00
How do you approach video SEO on WordPress? Videos are now an indispensable marketing tool that enables businesses to showcase their products and connect with their audience in a highly enga… Read More
2023-12-15 02:00
Bing Search Ads are all-too-often overlooked, but are brimming with potential for smart business owners and marketers. Google might be the dominant player in search advertising, but Bing has… Read More
2023-12-08 02:00
Mastering lead gen forms on LinkedIn is a powerful strategy for capturing high-quality leads and boosting your business growth. B2B leads on LinkedIn are generally higher quality, they conve… Read More
2023-12-01 02:00
Want to understand more about your current performance on X (formerly Twitter) and how you can improve? If so, that’s where Twitter analytics tools come in, helping you track likes, re… Read More
2023-11-24 02:00
Standing out in the sea of content on YouTube requires not just great content but also effective marketing strategies. In this blog post, we give you 11 key ways to market your YouTube chann… Read More
2023-11-17 02:00
Crafting an effective Instagram content schedule helps maintain consistency, streamlines your posting process, drives up engagement and visibility, and strengthens your brand's presence on t… Read More
2023-11-10 02:00
A comprehensive guide on how to set up Facebook Ads, step by step, plus info on the different ad types that are available, and what you might expect in terms of costs per click (CPC) and CPM… Read More
2023-11-03 02:00
Create a blog publishing calendar by adapting an appropriate blog calendar template, and your whole team will know exactly what’s supposed to be published and when including important… Read More
2023-10-27 02:00
Here are over 50 email sign up examples you can use to inspire your own offers to visitors, and help build your list. Use these examples to inspire your own ideas about offers you can make t… Read More
2023-10-20 02:00
This guide shows you exactly how to approach creating an effective Pinterest campaign that gets attention from your audience, drives meaningful results and ensures your brand stands out from… Read More
2023-10-13 02:00
Understanding SEO to try to get more traffic from search can seem like a series of never-ending challenges… but the good news is that if your blog or website is on WordPress (a signif… Read More
2023-10-06 02:00
This post shows exactly how to promote your blog on LinkedIn, including optimizing your profile and Page, using repurposing effectively, collaborating with influencers, engaging with your co… Read More
2023-09-29 02:00
A growing email list is essential for a growing, successful business—this post gives you multiple ways to grow newsletter subscribers, as well as info on how to create a useful, valuab… Read More
2023-09-22 02:00
So X (formerly Twitter) follower ad campaigns are no longer available… what should you do now to accelerate the growth of your followers on the platform? This post examines how you ca… Read More
2023-09-15 02:00
While not as big as some online ad platforms, Quora advertising provides valuable opportunities to reach a targeted audience that has a potentially high level of interest in what you provide… Read More
2023-09-08 02:00
Just like any other business, your local business needs visibility on Google in order to grow revenue and attract new customers from your local area. In this post, discover why a Google loca… Read More
2023-09-01 02:00
Email marketing with WordPress is likely a lot simpler than you think! Often all it takes is selecting and then adding the right plugin, and we share over 10 of the best ones in this post. F… Read More
2023-08-25 02:00
Google PPC can be one of the most effective lead generation strategies available, and the good news is that getting started is a lot easier than you might think! This post shows you exactly… Read More
2023-08-18 02:00
Hashtags are powerful tools that businesses use to increase visibility with audiences and connect with customers. But how do you know which are the most effective hashtags for business growt… Read More
2023-08-11 02:00
LinkedIn analytics tools are an essential part of understanding how you’re currently performing on LinkedIn, and helping your business to stand out on the platform. This post introduce… Read More
2023-08-04 02:00
This comprehensive guide aims to familiarize you with Bing Display Ads, detailing what they are, their benefits, and steps to get you started. It also includes insider tips and highlights th… Read More
2023-07-28 02:00
Use this comprehensive collection of 101 examples of some of the best Pinterest Idea Pins out there to inspire your own Pins, rekindle your creativity and enhance the appeal and engagement l… Read More
2023-07-21 02:00
AI blog content generator tools are making it significantly faster, easier, and more efficient to create helpful, valuable and engaging blog posts. And often the same tools can be used to cr… Read More
2023-07-14 02:00
For B2B businesses, LinkedIn is a valuable source of high quality leads — and a LinkedIn Lead Generation campaign can be one of the most cost effective ways to acquire them. This post… Read More
2023-07-07 02:00
Learn how to use Twitter to promote your business and reach a wider audience. In this post, we’ll cover some of the best practices for optimizing your profile, adding value with your c… Read More
2023-06-30 02:00
YouTube end screens, when used in the right way, can make a significant different to the performance of your channel, helping to drive up video viewing metrics, grow subscribers and build st… Read More
2023-06-23 02:00
Content planner software streamlines the content management process, helping you to collaborate on, schedule, publish, and analyze the performance of your content. These top tools offer feat… Read More
2023-06-16 02:00
Discover how to promote your blog on Facebook effectively, with seven essential steps to help you build a strong presence on the platform, engage with your target audience, and achieve your… Read More
2023-06-09 02:00
For all the benefits of social media, taking advantage requires more than just great content. It also requires an effective social media posting schedule.In this post, we discuss why it matt… Read More
2023-06-02 02:00
What exactly is LinkedIn sponsored content, and how can you take advantage to benefit your business? This comprehensive guide gives you the full lowdown, including walking you through settin… Read More
2023-05-26 02:00
Discover the top AI article rewriter tools, and discover which are suitable for repurposing long-form written content into unique articles for publication on different platforms, in order to… Read More
2023-05-19 02:00
This in-depth guide to Reddit advertising shows you exactly how to get started with an ad campaign on the platform, including the wide variety of ad options and targeting strategies availabl… Read More
2023-05-12 02:00
Discover 9 top tips for using Instagram Stories for business! Learn how to engage your audience, showcase your brand, and boost your results on this essential social media platform. From pla… Read More
2023-05-05 02:00
Whether your business is just getting started on TikTok, or is already on the platform, a key question is this: how often should a business post on TikTok? To perform well with TIkTok’… Read More
2023-04-28 02:00
Can you use Pinterest for B2B marketing, or is it just for consumer brands? This post guides you through exactly how to approach Pinterest for B2B marketing, including important steps such a… Read More
2023-04-21 02:00
Facebook analytics tools play a valuable role in improving the performance of your Facebook Page, including better understanding your audience, monitoring performance over time, and gaining… Read More
2023-04-14 02:00
Email list segmentation takes your email marketing up a level by dividing your email list into segments so you can send more relevant messages to subscribers, and drive up results, including… Read More
2023-04-07 02:00
When you repurpose video content in different ways across multiple platforms, you multiply your reach, grow your online visibility, build trust and credibility, connect with prospects and cu… Read More
2023-03-31 02:00
Growing your Instagram audience organically can be a slow process. But do you know how to use Facebook Ads to get more Instagram followers? This post shows you exactly how, from who to show… Read More
2023-03-24 02:00
Custom thumbnails are essential for grabbing your audience's attention and encouraging them to click on your videos. But how do you create them? This post is a step-by-step guide for creatin… Read More
2023-03-17 02:00
If you’re new to Google Ads and maybe unsure of what Google Ad Groups are, this comprehensive guide is here to help. Learn how to set up effective ad groups, including how to structure… Read More
2023-03-10 02:00
This post provides a comprehensive guide to content repurposing, providing a path for transforming your existing content on a regular and consistent basis that allows you to reach wider audi… Read More
2023-03-03 02:00
In B2B marketing, platforms like LinkedIn are invaluable tools for generating leads and driving sales. This blog post showcases 10 real LinkedIn lead gen form examples to inspire those looki… Read More
2023-02-24 02:00
This post provides a step-by-step guide on how to promote your blog on Instagram successfully. With well over 1 billion active users, Instagram is of course an important channel on which to… Read More
2023-02-17 02:00
Does setting up a display campaign sound like a lot of work? Think again. Smart display campaigns take care of a lot of the heavy lifting for you and are now an integral part of display adve… Read More
2023-02-10 02:00
For successful SEO, the use of effective keyword research techniques is vital. After all, you need to know that the keywords you are targeting are the most effective ones for increasing your… Read More
2023-02-03 02:00
Just how often should you post on Pinterest? Unlike most other advice on the topic, we’re going to look at the actual evidence on posting frequency, including looking at what Pinterest… Read More
2023-01-27 02:00
How do you get the most out of Twitter as a small business? That’s what you’re about to find out, with 8 top ways to maximize your presence on the platform. Getting results on Tw… Read More
2023-01-20 02:00
What’s the ideal blog post frequency? Or, to put it another way… how often should you blog? That’s exactly what this post looks into, including looking at what the data sh… Read More
2023-01-13 02:00
How should you approach using LinkedIn Groups for B2B marketing? This post details five main reasons you should consider using LinkedIn Groups for marketing, and the four steps you need for… Read More
2023-01-06 02:00
Ready to start using Facebook ads for your small business? This guide gives you everything you need to know to get started. With not far off 3 billion active users worldwide, and the majorit… Read More
2022-12-30 02:00
What types of display ads on Google are there? Actually, it’s a whole lot simpler than you might imagine. This post looks at the options available, including how display ads have chang… Read More
2022-12-23 02:00
The usual content repurposing workflow that gets recommended leaves a lot to be desired. In fact, it’s just plain wrong! Find out why, and what you should actually be doing instead to… Read More
2022-12-16 02:00
In order to grow a business to any scale, using paid social media advertising is practically essential. But to make it work, an effective paid social strategy is essential. This post gives y… Read More
2022-12-09 02:00
Repurposing old content is a great way to drive new traffic to your website or blog! But often it’s just knowing where to start… (Not only that, but most of us simply forget abo… Read More
2022-12-02 02:00
When you repurpose your blog content, you multiply the benefits, and multiply the return on your investment in that content. After all, creating original content takes a lot of time and effo… Read More
2022-11-25 02:00
Determining the best social media sites to advertise on largely depends on your type of business and what your goals are. For one, each different platform tends to suit different demographic… Read More
2022-11-18 02:00
Marketers and business owners often wonder how often they should be posting to social networks, and Instagram is no exception. So how often should a business post on Instagram? That’s… Read More
2022-11-11 02:00
This post covers how to use detailed targeting on Facebook, looking at what detailed targeting on Facebook is and how to use it, as well as their Advantage detailed targeting option. Detaile… Read More
2022-11-04 02:00
Get everything you need to know for creating and presenting an effective webinar, even if you’re a complete beginner, including creating your offer, building the marketing that surroun… Read More
2022-10-28 02:00
What does content repurposing actually look like in practice? Here are 8 real life content repurposing examples sourced from across the web, including text-based, visual and audio content to… Read More
2022-10-21 02:00
Wondering about how to advertise your business on Instagram? This post shows you just that, in three easy steps. With around one and a half billion active users, Instagram is a popular desti… Read More
2022-10-14 02:00
Is guest posting for backlinks an outdated technique that no longer works in practice? Or is it still effective today? One of the main reasons business owners and marketers pursue guest post… Read More
2022-10-07 02:00
Discover a highly efficient and effective framework to repurpose content for social media on a regular and consistent basis, growing your social media presence in a way that’s just &ld&hell…Read More
2022-09-30 02:00
For those selling B2B, a LinkedIn ad campaign can be very powerful. This post gives you a simple to follow 10-step plan that shows you exactly how to create a paid ad on LinkedIn. Paid ads o… Read More
2022-09-23 02:00
When looking to improve your conversion rates, A/B testing is one of the highest value, most reliable activities you can undertake. Yet surprisingly, few businesses do much if any testing, p… Read More
2022-09-16 02:00
Publishing videos onto YouTube? Then it’s essential to optimize your channel in order to maximize the results you achieve. But what does YouTube channel optimization actually involve?… Read More
2022-09-09 02:00
Regardless of the type of business you run, you’re likely to find your prospects on Facebook and benefit from promoting your business on the platform. But how do you promote your busin… Read More
2022-09-02 02:00
There’s lots of advice on how often to post on Twitter, most of it based on little evidence other than what is “generally recommended”. But what actually happens in practic… Read More
2022-08-26 02:00
Here are 11 of the best ways to repurpose YouTube videos and ramp up your results. By repurposing each video you publish, you multiply the benefits and maximize your results. These simple st… Read More
2022-08-19 02:00
Remarketing lists for search ads (RLSAs) are a powerful tool, enabling you to directly target people on Google Search who’ve visited your site previously, whether via separate campaign… Read More
2022-08-12 02:00
LinkedIn is probably the most powerful and effective platform for B2B lead generation. This post details exactly how to create leads on LinkedIn, including five top ways to approach it, the… Read More
2022-08-05 02:00
There are many powerful email marketing platforms available for creating a newsletter. Here we look at some of the best platforms currently available. For email marketing to be effective, st… Read More
2022-07-29 02:00
Discover how to use Google Ads for your business, including how Google Ads work, the different types of campaign available, how to set up your first campaign, how to track the conversions yo… Read More
2022-07-22 02:00
Following the success of Google’s Smart Display advertising, the functionality is now part of standard Display advertising, giving advertisers the option to take advantage of features… Read More
2022-07-15 02:00
This post explores 5 best practices for repurposing content effectively, including ways to maximize the results you achieve from your repurposing activities while avoiding additional persona… Read More
2022-07-08 02:00
This post shows you exactly how to create sponsored ads on Facebook, guiding you through the entire process, from setting up a Meta Business Manager account if you don’t yet have one… Read More
2022-07-01 02:00
What makes a good lead magnet, and avoids you wasting your time creating something that doesn’t perform, or worse, ends up attracting the wrong kind of prospects or damages your abilit… Read More
2022-06-24 02:00
This 7-step guide gets you up and running with YouTube Search Ads. YouTube Search is technically the second biggest search engine in the world, and the ability to show ads within their resul… Read More
2022-06-17 02:00
Find out how to create an Instagram post for business purposes, including all the different types of posts available, 15 different ways to create posts on Instagram that positively showcase… Read More
2022-06-10 02:00
Use the information in this post as a reference guide when placing your next campaign on Google Ads, sizing your ads to fit a variety of different ad placements. You’ll discover which… Read More
2022-06-03 02:00
Explore these 21 different and creative ways to repurpose content for social media, including some you may not have thought or known about before. The fact is that it’s tough to attrac… Read More
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