In the ever-evolving landscape of the music industry, two pillars stand tall in defining an artist’s success: Instagram and brand development. These are not mutually exclusive; instead… Read More

Embarking on a journey as a musician is an artistic odyssey filled with highs and lows. While the promise of creative fulfillment and expression is alluring, the reality is that you will suf… Read More

The music industry has undergone a significant transformation in recent years. With the advent of digital platforms, streaming services, and the ever-changing landscape of social media, musi… Read More

In the ever-evolving music industry, the relationship between an artist and their manager is akin to a well-choreographed dance. Managers are not just behind-the-scenes figures; they are the… Read More

As a musician, Instagram can be a powerful platform for promoting your music and connecting with fans. While consistent posting is essential, there are valid reasons why posting daily on Ins… Read More

In the ever-evolving world of music, aspiring musicians face both unprecedented opportunities and unique challenges. With the advent of digital platforms and social media, the pathway to suc… Read More

In the ever-evolving world of music, talent alone is not enough to succeed. Musicians need to create a unique and memorable identity to stand out in a crowded field. Your identity as a music… Read More

Understanding the Nigerian Social Media Landscape To effectively dominate the social media space in Nigeria, it is crucial to have a thorough understanding of the country’s social medi… Read More

The Nigerian music industry has experienced exponential growth and global recognition in recent years, producing some of the continent’s biggest music stars. However, it is no secret t… Read More

In recent years, the way we consume music has undergone a significant transformation, thanks to the advent of music streaming services. With platforms like Spotify, Apple Music, and Amazon M… Read More

The music industry can be an exciting yet challenging field for emerging artists. With numerous talented individuals battling for recognition and success, aspiring musicians must understand… Read More

switching music distributors Did you know that musicians have a nifty trick up their sleeves when it comes to switching music distributors without losing their stream count? It’s an in… Read More

Being a successful music manager requires more than just a passion for music. It demands a diverse skill set that combines business acumen, interpersonal finesse, and industry knowledge. In… Read More

As a musician, finding fresh sources of inspiration and exploring new creative avenues are essential for growth and artistic development. In the digital age, artificial intelligence (AI) too… Read More

Crafting a winning PR strategy (Promotions Strategy) is crucial for any musician looking to build their brand and make a name for themselves in the music industry. With the rise of digital p… Read More

Music is a universal language that has the power to bring people together from different cultures and backgrounds. In today’s digital age, musicians not only have to create great music… Read More

As a musician, you know how important it is to stay on top of your game. But sometimes, it’s easy to fall into a pattern of laziness that can hold you back from achieving your goals. W… Read More

Music production is an intricate process that involves many moving parts. From the artist’s creative input to the technical skills of sound engineers and producers, every aspect plays… Read More

Radio stations have long been a crucial part of the music industry, playing an important role in promoting and breaking new artists. With the rise of streaming services, many artists and rec… Read More

The music industry is a highly competitive arena, and breaking into the charts can seem like an impossible task. However, with the right strategies in place, any aspiring musician can achiev… Read More

You’ve been playing gigs for years now and you’ve started to build a following. You’ve even released a couple of albums. And you’ve been told time and time again that… Read More

It can be hard to think of your social media following in terms of numbers. You might see it as a way to connect with friends and family, or as a place to share your thoughts and experiences… Read More

It’s challenging for anyone to navigate a complex, dynamic industry like the music business. But because a small minority makes it seem simple, many musicians just become victims of du… Read More

Many musicians aspire to play at an outdoor festival or another significant event. It typically signifies that you have moved up to a new level in your musical career, bringing fresh exposur… Read More

TikTok is a crucial instrument for record labels, and musicians to promote their work and so is TikTok influencing. Even if a song has been outside the mainstream for a long time, it might n… Read More

As an independent artist, although it has many difficulties, doing this can be among the most satisfying things ever. You have complete control over what occurs when your music is played. No… Read More

Working with businesses, making money from ads on your videos, taking tips, or experimenting with the new Instagram Subscriptions function are all examples of ways to make money on Instagram… Read More

Are you looking for an answer to the question: Why your songs are not getting on playlists on digital streaming platforms like Apple Music, YouTube, Spotify, and other music services? If you… Read More

No man is an island on his own, so an artist can’t succeed without these people. As a rising musician with a promising career ahead of you, it is essential to have a group of people at… Read More

When you’re ready to release new music, making a music video may be one of the most creative and entertaining elements of the process. However, obviously to market your music video is… Read More

When you’re ready to release new music, making a music video may be one of the most creative and entertaining elements of the process. However, obviously to promote your music video is… Read More

Knowing what opportunities exist and how to build a strategy of consistent action to profit from many streams of income is the key to creating the important basis to pursue your dreams. Maki… Read More

Usually, I’d hear aspiring and emerging independent artists ask this very popular question. The question always revolves around promoting music without a budget.  “How do I… Read More

If you’ve ever wanted to pursue your passion for music and don’t know where or how to start your music career, this is for you. If you’ve been doing music as a hobby and yo… Read More

In marketing, it’s advised that one takes steps to retain customers rather than trying to acquire new fans because it costs five times more to acquire a new fan rather than retaining o… Read More

The Nigerian music industry has evolved exponentially with a lot of Nigerian songs breaking the mainstream media and going viral. What did all of these songs have in common? Making it to the… Read More

Beginning your music journey as an independent musician can be quite overwhelming. There’s so much to do and think about because you need to determine your starting point and how your… Read More

If you’ve been struggling to get new fans, I’m sure you understand the pain behind this phase. It’ll always seem like no one is listening whenever you promote your music on… Read More

Lyrics they say, are powerful. When you write and perform good songs, fans memorize them and sing along. Once you grow and have created a fan base, some fans may tattoo their favorite lyrics… Read More

Now that you’ve made your songs available on every digital platform, and have also been active on every popular social media channel, what are your planned strategies to promote your m… Read More

Are you planning to release new music and you don’t know the processes involved or steps to take to get your music from the studio to your potential listeners’ ears?  Relea… Read More

The importance of music blogs cannot be overemphasized as there’s the need to promote your music on these blogs as an independent musician. But to do this, you need to know the music b… Read More