2023-08-24 10:14
In the competitive world of online business, the art and science of CRO remain pivotal. As technologies evolve and consumer behavior changes, CRO too is witnessing a transformative phase. Th… Read More
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Marketing and advertising resources for education organizations
2023-08-24 10:10
In the dynamic world of social media, the only constant is change. As platforms evolve, so do their algorithms, continually shifting the way content is presented and consumed. For businesses… Read More
2023-08-24 09:50
In the ever-evolving digital landscape, Google Ads stands out as a paramount tool for businesses aiming to maximize their online presence. As competition intensifies and digital real estate… Read More
2023-08-24 09:35
In the vast landscape of digital marketing, two factors stand out as crucial for success: visibility and conversion. With an increasing number of platforms adopting a ...
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The post… Read More
2023-08-23 17:12
In today's competitive digital ecosystem, it's crucial to not just attract users to your website, but to also ensure that they perform the desired action once they get there. Together, SEO a… Read More
2023-08-23 17:06
For businesses, social media platforms offer a unique opportunity to connect with customers in a personal and dynamic way. At the heart of this opportunity lies social advertising—a po… Read More
2023-08-23 17:01
The real success in digital advertising lies in your ability to convert this traffic into leads and, ultimately, sales. This is where CRO comes into play; it's a systematic process that invo… Read More
2023-08-04 17:14
In the dynamic world of digital marketing, pay-per-click advertising is a powerful tool that can drive traffic, boost visibility, and increase conversions. However, like any potent tool, if… Read More
2023-08-04 17:05
In an era dominated by visuals and video content, YouTube stands as a titan of online engagement. It takes a blend of creativity, relevance, and strategy to engage viewers. Let's uncover the… Read More
2023-08-04 16:59
CRO is the fine-tuning process that turns visitors into customers and helps you maximize every click. While several components go into an effective CRO strategy, two key elements stand tall:… Read More
2023-07-18 10:14
Businesses are seeking out innovative ways to stand out and connect with their audience. One such strategy that has proven effective is niche marketing - targeting a specific, well-defined s… Read More
2023-07-18 10:10
Thanks to Facebook's broad reach and extensive targeting capabilities, their ads can deliver substantial results. However, realizing the full potential of Facebook Ads requires continuous op… Read More
2023-07-18 10:06
In today's digital landscape, driving traffic to your website is only half the battle. The real victory lies in converting that traffic into tangible action, whether that means filling out a… Read More
2023-07-18 09:49
A PPC campaign can drive a lot of traffic to your website, but what happens when users arrive is up to your landing page. An effective landing page is essential for converting visitors into… Read More
2023-07-18 09:41
Instagram, with its visual-first approach and an active user base of over a billion, presents a unique platform for businesses to advertise. This article will delve into the crucial strategi… Read More
2023-07-18 09:32
A powerful online presence can drive traffic to your website, but if users aren't converting, or if they're bouncing too quickly, it can feel like you're trying to fill a leaky bucket. In th… Read More
2023-07-18 09:27
Instagram is a platform where brands can converse, connect, and convert followers into customers. So how can you tap into the potential that this platform provides? In this article, we're go… Read More
2023-07-18 09:25
To unlock the full potential of paid search, you need more than just a basic understanding of PPC advertising. This article delves into best practices for creating and managing epic paid sea… Read More
2023-07-10 17:15
Today's e-commerce landscape is as much about user experience as it is about selling goods and services. UX design is a transformative force, often referred to as 'conversion magic,' which h… Read More
2023-06-27 09:12
PPC advertising has cemented itself as a powerful tool for businesses. Its different ad types offers the opportunity to reach potential customers at the exact moment they're ready to convert… Read More
2023-06-27 09:05
In order to leverage YouTube's full potential, you need to master the art of targeting the right audience with the right message. Here we'll explore how you can optimize YouTube's targeting… Read More
2023-06-27 08:56
Pop-ups: they’re a point of contention in the digital marketing space. Some marketers swear by their effectiveness, while others view them as a nuisance that only serves to alienate us… Read More
2023-06-27 08:49
At the heart of a thriving educational institution lies one key ingredient: engaged students. Educational institutions today are exploring new and innovative strategies to boost student enga… Read More
2023-06-27 08:44
Remarketing is a dynamic and potent tool in the digital marketing arena. By targeting visitors who have interacted with your brand but left without converting, you are creating a second chan… Read More
2023-06-27 08:42
Instagram has become a dominant platform for businesses to reach and engage with their target audience. With its extensive user base of over 1 billion active monthly users, Instagram ads off… Read More
2023-06-27 08:37
Video content is making waves due to its high engagement rates and ability to convey messages more effectively than other mediums. With over 2.8 billion monthly active users, Facebook presen… Read More
2023-06-27 08:35
For any brand or business, YouTube is a vital platform for reaching and engaging with your audience. However, to unlock the platform's full potential, it's crucial to understand how to track… Read More
2023-06-27 08:34
In today's digital era, where content is king, the role of compelling copy cannot be overstated. Carefully crafted words can engage, captivate, and convince potential customers to take desir… Read More
2023-06-27 08:31
One key factor that significantly influences a company's online presence is User Experience, a seemingly simple concept that carries enormous weight in the digital world. Let's dive into und… Read More
2023-06-12 17:14
Paid search is a critical component of digital marketing, providing businesses with a powerful tool to reach a highly targeted audience. But to maximize your return on investment, it's cruci… Read More
2023-06-12 17:03
Instagram, with over 1 billion active users, has cemented its place as a powerhouse for digital advertising. However, to leverage this platform effectively and avoid ad disapproval or accoun… Read More
2023-06-12 16:55
In the world of digital marketing, a good conversion rate is the holy grail. It means your website isn't just attracting visitors, but it's doing its job turning those visitors into customer… Read More
2023-06-12 16:25
With nearly 3 billion active users, Facebook offers businesses an unparalleled opportunity to reach a broad, diverse audience. But to maximize the return on investment of your Facebook ad ca… Read More
2023-06-12 16:24
By allowing advertisers to only pay when their ad is clicked, PPC provides a cost-effective method to increase visibility, drive traffic, and boost conversions. However, the success of your… Read More
2023-06-12 16:22
Call-to-Actions are the bridge between website visitors and the action you want them to take. Perfecting your CTAs can supercharge your conversion rates and propel your business to new heigh… Read More
2023-05-24 15:19
Quality Score is a critical Google Ads metric that can significantly impact your ad performance, placement, and cost-per-click. It is a Google algorithm that rates the relevance and usefulne… Read More
2023-05-24 15:13
Instagram has become a go-to platform for businesses seeking to increase their reach and connect with their target audience. However, with several different ad formats available, choosing th… Read More
2023-05-23 14:58
Website abandonment is a major problem in the online world, even more so for education platforms. The competition is fierce, with numerous sites providing similar services and seeking the at… Read More
2023-05-15 17:26
Retargeting is a powerful tool in the world of pay-per-click (PPC) advertising. It allows advertisers to target users who have already interacted with their website or brand, making it a hig… Read More
2023-05-15 17:22
Facebook is one of the most powerful advertising platforms in the world, with over 2.8 billion monthly active users. But to get the most out of your Facebook ads, you need to write killer ad… Read More
2023-05-15 17:16
When it comes to conversion optimization, the colors you choose for your website can have a significant impact on your conversion rates. In this article, we will explore the art of color in… Read More
2023-05-09 10:49
For your PPC campaign to be effective, you need to choose the right keywords. Effective keyword research and selection are critical for ensuring that your PPC campaigns reach the right audie… Read More
2023-05-09 10:43
Advertising is an essential part of digital marketing, and choosing the right ad format is crucial to boost conversions and engagement. With so many ad formats available, it can be challengi… Read More
2023-05-09 10:35
A mobile-first approach means designing and optimizing for mobile devices before desktop. In the world of digital marketing, this approach can also be applied to conversion rate optimization… Read More
2023-04-30 04:12
Digital marketing has become an essential part of any successful business strategy. The ability to measure and analyze your campaigns is critical to your business' success. By measuring your… Read More
2023-04-30 04:06
Businesses can reach a massive audience and drive more traffic, sales, and conversions with the right Facebook ad strategy. However, creating a successful campaign isn't always easy, and man… Read More
2023-04-28 16:58
Landing pages are an essential component of any digital marketing campaign, acting as the first point of contact between your website and potential customers. And while crafting a landing pa… Read More
2023-04-18 17:13
Are you looking to drive more calls and leads for your business? PPC advertising is an excellent way to achieve your goals, but only if you know the right strategies. Here are some secret PP… Read More
2023-04-18 17:05
Instagram has become a powerful platform for businesses to reach and engage with their target audience. With millions of active users, Instagram ads offer a great opportunity to drive brand… Read More
2023-04-18 16:55
Conversion Rate Optimization and User Experience are two essential components of a successful online business. Both focus on improving the user's journey, ultimately leading to increased con… Read More
2023-04-18 16:46
PPC advertising is a powerful tool for driving targeted traffic and generating conversions. However, it's easy to overspend on PPC campaigns if you're not careful. We'll share some genius ti… Read More
2023-04-18 16:39
YouTube offers a variety of ad types, each with its unique benefits and applications. In this article, we'll help you navigate the world of YouTube advertising and discover the perfect ad ty… Read More
2023-04-18 15:38
In the world of online marketing, conversion rate optimization plays a critical role in driving business success. By leveraging the power of data and analytics, businesses can make informed… Read More
2023-04-04 19:23
Pay-per-click advertising can be a powerful tool for businesses looking to increase their online visibility and drive conversions. However, bidding on keywords and ad placements can be a tri… Read More
2023-04-04 19:19
YouTube advertising can be a highly effective way to reach and engage your target audience. However, to get the most out of your advertising budget, it's important to avoid common mistakes a… Read More
2023-04-04 19:12
Understanding what drives consumer decisions can help businesses better connect with their target audience and create more effective marketing campaigns. In this article, we'll explore the p… Read More
2023-03-29 08:31
PPC advertising is a popular and effective way for businesses to reach their target audience and drive conversions. However, creating a successful PPC campaign can be challenging, as there a… Read More
2023-03-29 08:29
Instagram has become a popular platform for businesses to promote their products and services through advertising. With over one billion monthly active users, Instagram ads provide a valuabl… Read More
2023-03-29 08:27
Web design is a crucial aspect of creating a successful website. With millions of websites on the internet, it is important to stand out and make a positive impression on visitors. Good web… Read More
2023-03-29 08:08
PPC advertising can be an effective way to drive traffic and sales for your business. However, if not managed properly, it can quickly eat up your budget and lead to overspending. In this ar… Read More
2023-03-29 08:05
With the ever-increasing competition and dynamic nature of social media, businesses are continually looking for ways to improve their social media ad campaigns. Enter Artificial Intelligence… Read More
2023-03-29 08:02
In today's fiercely competitive business landscape, it is more important than ever to stay ahead of the curve and make data-driven decisions. One of the most effective tools for achieving th… Read More
2023-03-16 20:35
Pay-Per-Click advertising can be a highly effective way to generate leads and sales for your business. However, to truly maximize the effectiveness of your PPC campaigns, it's essential to t… Read More
2023-03-16 20:31
The social media landscape has changed drastically over the past decade, and with it, the way that display advertising operates. However, the evolution of social media platforms has also pre… Read More
2023-03-16 20:20
Conversion Rate Optimization and User Experience are two distinct but interrelated concepts in digital marketing. By combining CRO and UX, businesses can create a website that not only drive… Read More
2023-03-14 14:14
As businesses continue to expand their online presence, it's becoming increasingly important to target specific audiences and demographics. Targeted marketing allows businesses to reach the… Read More
2023-03-14 14:13
While the concept of CRO may seem simple, there are many nuances and best practices that go into designing for maximum conversion rates. In this article, we'll explore some of the key princi… Read More
2023-03-14 14:12
With over 2 billion monthly active users, YouTube offers advertisers a vast audience to reach, making it an excellent platform for businesses of all sizes. From views to conversions, YouTube… Read More
2023-03-02 14:22
Social media advertising can be an incredibly powerful tool for businesses of all sizes to reach and engage with their target audience. However, creating successful social media ads requires… Read More
2023-03-02 14:19
Paid search ads, also known as search engine marketing or pay-per-click ads, can be a highly effective way for businesses to attract new customers and drive conversions. However, writing suc… Read More
2023-02-28 07:07
From keyword selection to ad copy optimization to bidding strategies, Artificial Intelligence has revolutionized the way advertisers approach paid search campaigns and helped them reach thei… Read More
2023-02-28 07:05
Maximizing your Instagram ads is all about understanding your audience, getting creative, being clear and concise, and taking advantage of all the different types of ads available. With a li… Read More
2023-02-28 07:03
Creating a marketing funnel based on customer behavior is an essential strategy for businesses looking to increase conversions and sales. By understanding customer behavior, businesses can t… Read More
2023-02-21 18:16
Using negative keywords is an essential part of optimizing your PPC campaign's performance. By identifying and excluding irrelevant keywords, you can improve your campaign's relevancy, incre… Read More
2023-02-21 18:12
Facebook ads can be a powerful tool for reaching your target audience and driving conversions. However, to get the most out of your Facebook ads, you need to know how to optimize your campai… Read More
2023-02-21 18:09
Creating a website that generates high conversions is an essential part of any online business strategy. A high converting website page is one that converts visitors into paying customers or… Read More
2023-02-09 19:58
Paid search is one of the most effective ways to reach your target audience and generate leads. By implementing proper paid search strategies, you can achieve high rankings for your keywords… Read More
2023-02-09 19:41
Error messages are often a necessary part of website development. They let users know what went wrong and give them a way to fix it. However, these error messages can become annoying and fru… Read More
2023-02-09 19:25
Twitter allows you to quickly and easily share news, updates, and insights with your followers. In this blog post, we'll discuss some of the best capabilities of Twitter in advertising for y… Read More
2023-02-09 19:17
Education marketing is the combined efforts of educational institutions to promote their programs, courses, and services to potential students and their families. With the increasing competi… Read More
2023-01-27 18:43
Voice search is a rapidly growing technology that is changing the way consumers interact with their devices and search for information. An industry forecast predicts that 50% of all searches… Read More
2023-01-27 18:42
The delivery of education has transformed within recent years. Enter Artificial Intelligence; it has the potential to revolutionize the way students learn and how education is marketed.
The… Read More
2023-01-27 18:41
Education marketers are in the business of selling dreams. You are selling an experience and the intangible values that come with earning a degree or certification such as an entry to a high… Read More
2023-01-27 18:33
Customers reduce the risk of unsatisfactory purchases by benchmarking others’ buying experiences. In the education industry, however, using influencers as a marketing strategy is a rel… Read More
2023-01-18 15:55
The number of students enrolling in higher education institutions is on the decline. A LinkedIn article reports that in the school year 2022, “1.3 million had disappeared from the enro… Read More
2023-01-18 15:48
Trust is a crucial element in digital advertising, as it can greatly impact the effectiveness and long-term success of a campaign. When consumers trust an advertiser, they are more likely to… Read More
2023-01-18 15:26
Today, artificial intelligence is rapidly becoming an integral part of the digital marketing space as an ingredient to creating business growth. Businesses using AI are able to improve their… Read More
2023-01-18 15:23
When it comes to digital advertising, the debate between quality and quantity can be summarized as the trade-off between reaching a large audience and reaching a small but highly targeted, e… Read More
2023-01-18 15:13
Community building is a brand growth strategy with a hyperfocus on the “it’s about them, not you” approach. Household-name brands are masters in creating campaigns that cap… Read More
2023-01-18 15:11
In the span of a single year, so many things have changed for the advertising landscape. So whether you like it or not, you’d have to contend with the trends and changes in order for y… Read More
2023-01-18 15:07
Every year, the human attention span goes down by 88 percent. Although the internet has opened the world up for lightning-quick access to information and global connectedness, it’s als… Read More
2023-01-18 15:01
A true data driven approach involves more than flashy numbers and simple statistics. In order to harness this superpower, you need to be knowledgeable at the basics of CRO just as much as it… Read More
2023-01-03 23:41
2022 is coming to a close. How well-prepared are you for the coming year? We’ve put together some of the biggest challenges higher education companies have to contend with in 2023.
The… Read More
2023-01-03 23:32
This is the era of videos–from YouTube educational videos, to short and snappy TikTok clips, to the eye-catching reels of Instagram. As such, you need to maximize your video sources in… Read More
2023-01-03 20:42
New year, new strategies! With a CRO audit for the new year, you'll be able to dentify and fix errors and inefficiencies resulting in more enrollments down the line.
The post What A CRO Audi… Read More
2023-01-03 17:44
Social media marketers are well aware of the never-ending process of catching and holding people’s attention. To ease this burden, we’ve put together a list of effective social m… Read More
2022-12-16 07:38
Virality is no longer an icing to a metaphorical marketing campaign. It has become a must in order to survive this digital-first world whether you're a multinational company or a new busines… Read More
2022-12-16 07:27
As of November 2022, Google released a number of new features that will surely change the way we do Search. Here are some of the most pressing changes you need to be aware of right now.
The… Read More
2022-12-01 19:17
You can’t expect to be a master of CRO at the snap of your fingers. However, anything can be mastered with enough effort and knowledge. Equipping yourself with the knowledge of how to… Read More
2022-12-01 19:13
Even the most seasoned marketers make mistakes. The good news is that good CRO is a science and art, one which experts can use to help you improve your campaigns and websites. In an effort… Read More
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