2024-02-28 23:05
Having a strong online presence is crucial for the success of any business, especially for eCommerce stores. With countless competitors vying for the attention of online shoppers, it’s… Read More
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Fidelitas Development Blog Blog
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Discover how brands are creating marketing wins and moving the needle with their marketing strategies.
2024-02-20 22:50
Mastering the A9 Algorithm: Strategies for Boosting Your Products’ Visibility on Amazon
The A9 Algorithm plays a crucial role in determining the visibility and success of products on A… Read More
2024-02-15 22:41
Understanding the TikTok Phenomenon
TikTok has taken the world by storm, revolutionizing the way we consume and create content. With its short video format and user-friendly editing tools, i… Read More
2024-02-10 22:29
Public relations (PR) is undergoing a significant transformation. Gone are the days when press releases were the primary tool for PR professionals. Instead, innovative tactics have emerged t… Read More
2024-01-27 01:35
How to Track Your Social Media ROI
Today businesses are constantly seeking ways to drive conversions and maximize their online presence. One powerful strategy that has emerged in recent year… Read More
2024-01-20 01:33
How to Track Your Social Media ROI
Using social media platforms for marketing has become an essential strategy for businesses of all sizes. However, it’s crucial to measure the return… Read More
2024-01-13 07:16
The Definitive Guide To ICPs (Ideal Customer Profiles)
In today’s competitive business landscape, understanding your ideal customer is crucial for success. To effectively target and en… Read More
2023-12-31 20:45
Marketing Trends: AI, Search and Facebook
In today’s rapidly evolving world of marketing, staying ahead of the curve is essential for success. As consumer behavior and technology conti… Read More
2023-12-29 17:34
How Search Is Changing With AI, Don’t Get Left Behind
In today’s digital landscape, the way we search for information has drastically evolved. Gone are the days of manually sifti… Read More
2023-12-15 16:18
10 CPG Marketing Strategies For 2024
In the fast-paced world of consumer packaged goods (CPG) marketing, staying ahead of the curve is crucial. As we approach 2024, it’s more important… Read More
2023-11-30 08:19
How to Assess Your Creative with Data
Learn how to effectively evaluate your marketing creative using data-driven insights
With the rise of technology and the abundance of information availa… Read More
2023-11-11 00:01
Accelerate Your Meta Ads with AI
Learn how to supercharge your Facebook and Instagram ad campaigns using the power of artificial intelligence.
In today’s digital age, social media plat… Read More
2023-11-01 19:50
The Ultimate TikTok Advertising Guide
TikTok has quickly become one of the most popular social media platforms, with millions of users worldwide. As a business owner or marketer, it’s… Read More
2023-10-30 21:03
How to Scale Your Amazon Ads for Maximum Results
Amazon Ads have become a vital aspect of online advertising for businesses of all sizes. With the increasing competition on the platform, it… Read More
2023-10-29 15:06
How To Forecast Email Revenue
Unlock the secrets to accurately forecast your email revenue with this comprehensive guide.
In the digital age, email marketing has become an integral part of b… Read More
2023-10-20 17:31
In today’s digital age, having a strong online presence is crucial for the success of any business. With millions of products available on Amazon, it’s essential to have an effec… Read More
2023-05-25 15:41
“Social consciousness” is a broad and often oversimplified concept.
At a corporate level, many might be tempted to use a company’s ESG score.
What’s an ESG Score you… Read More
2023-04-10 21:12
The retention marketing industry is constantly changing. New innovations are constantly shaking up the landscape, major tech companies are always changing how they allow marketers to interac… Read More
2023-03-03 20:04
Marketing trends can be fickle, and keeping up with the latest changes can have your head spinning. One second a new technology or method can skyrocket to prominence, and the next second it… Read More
2023-02-15 17:09
While eCommerce businesses don’t have many of the restrictive overhead costs associated with brick-and-mortar stores, keeping costs low is still necessary for the company to facilitate… Read More
2023-02-03 18:43
Anytime I get asked what makes Fidelitas different from other agencies, part of my answer always includes our approach to an organization’s omni-channel marketing flywheel. We’ve… Read More
2023-01-31 20:56
Google is synonymous with search. It’s been that way for decades. The company is so dominant in this regard that it’s been used as a verb for nearly two decades. Whenever someone… Read More
2023-01-28 02:19
Email marketing is one of the most valuable marketing channels an eCommerce brand can leverage. It’s your direct line of communication with customers. And since customer acquisition co… Read More
2023-01-24 21:11
TikTok is quickly becoming the world’s favorite app. Since the platform became available worldwide in 2018—after merging with Musical.ly—TikTok grew to approximately 1.5 bi… Read More
2023-01-15 17:52
Every January I spend an inordinate amount of time on the road meeting with clients, partners, and prospects face-to-face at industry events around the country. It’s draining hitting s… Read More
2023-01-13 19:16
When Apple announced its iOS 14 changes back in April of 2021, America’s top cell phone brand was sending a message. Apple put MarTech, brands, and marketing agencies on notice that it… Read More
2023-01-12 22:51
As we forge ahead into 2023, I believe we are on the brink of a credit crisis. There’s a reason that, despite inflation, we saw an incredible quarter for eCommerce in Q4. Much of that… Read More
2022-12-21 16:10
The new year is upon us, and with it, a host of changes to the digital marketing landscape. Knowing what to expect in the new year will help you beat out the competition. So we’ve comp… Read More
2022-12-15 20:29
As we enter 2023, brands and agencies alike will be taking a look at all the various aspects of their marketing efforts throughout 2022. Once you’ve taken stock of all the wins and los… Read More
2022-11-18 20:50
In episode 127, Tyler and Erica talk about starting Yumy Candy from scratch, quantifying demand for an innovative product, and breaking into the US market after growing the company in Canada… Read More
2022-11-16 02:25
First off, a belated Happy Veteran’s Day to everyone out there that serves / did serve, including Fidelitas’ very own Beth Pope! Thank you for your service!
With marketing leader… Read More
2022-11-15 23:27
SEO can be a complicated beast. There are lots of factors that can lead to your website ranking very well or absolutely tanking in the SERP. Everything from on-page elements like keywords a… Read More
2022-11-10 21:20
With the Elon Musk Twitter acquisition complete, the Chief Twit/Twitter Hotline Operator is set about monetizing the platform. Ads are a part of that, as is his leaked plan to increase the m… Read More
2022-11-04 22:41
When it comes to SEO, I’ve got good news and bad news. The bad news is that it’s too late for any new SEO strategies to make much of an impact in Q4 this year. The good news is t… Read More
2022-11-04 21:54
In episode 126, Tyler and Nate have a Quarter 4 Marketing deep dive. They talk about marketing strategies for the holiday shopping season.
Listen To Episode 124
Q4 Marketing Deep Dive… Read More
2022-10-24 16:51
WITH SKYROCKETING CPMS ON FACEBOOK & INSTAGRAM, MORE BRANDS ARE TURNING TO CTV
This week we’re wrapping up our three-part series on alternatives to Facebook and Google for Q4. Conn… Read More
2022-10-14 16:31
You’re No Longer Your Store’s Primary Customer… The Brands You Buy Are.
As we continue looking at non-Facebook/Google advertising alternatives, an interesting trend has d… Read More
2022-10-10 17:50
What is a Holiday E-commerce Campaign?
When the winter holidays roll around, you see holiday ads everywhere and all over the internet. Holiday e-commerce campaigns help businesses thrive dur… Read More
2022-10-05 17:31
In episode 125, Tyler is joined by Curt Staubach who speaks on retention marketing strategies used at True Shot Gun Club and how they built an email list with more than 10 million subscrib… Read More
2022-09-30 14:32
Growing up, I loved to whoop my family in Monopoly. I beat my in-laws so badly that we haven’t played since. My Grandma, God rest her soul, had to let her young grandson win or else su… Read More
2022-09-28 19:25
Keywords are a cornerstone of your organic and paid SEO efforts, and curating an effective list can be a complicated task. In this blog, we’ll dive into 3 different ways you can create… Read More
2022-09-26 18:07
As summer winds down to an end and temperatures drop as Fall rolls in, you can expect the holiday crunch to begin heating up. The busiest shopping season of the year starts in just a few sho… Read More
2022-09-22 20:52
In episode 124, Tyler is joined by Doug Allan who talks about the challenges of starting a beverage brand during a recession.
Listen to the Episode!
In Episode 124 of the Lion… Read More
2022-09-18 23:47
Like it or not, September is quickly fading away- as is your brand’s chances of a fruitful Q4, if you haven’t started planning already. That said, the savviest marketing leaders… Read More
2022-09-14 16:31
In episode 123, Tyler is joined by Bobby Macauley who examines recent trends and changes in performance marketing.
Listen to the Episode!
In Episode 123 of the Lion’s S… Read More
2022-08-31 20:09
SEO is a complicated beast. There are many different aspects that go into a proper SEO strategy, and business owners often overlook them. As a result, many websites lack the strategy they ne… Read More
2022-08-26 22:13
It’s easy to get bogged down in the day to day. Anywhere from 17 to 77 emails fill your inbox. The urgent usurps the important. The heightened struggle for work-life balance, an always… Read More
2022-08-21 23:09
One of the best entrepreneurs and creators of all time, Walt Disney, is best known for his creation of iconic cartoon characters. But that’s just the tip of the iceberg of the empire h… Read More
2022-08-15 19:18
There’s no denying that we’re in a recession. Customers are spending 50% more on basic staples like food and gas, and that means most customers have less discretionary spending p… Read More
2022-08-10 16:37
What is Affiliate Marketing
When you Google this phrase, you’re going to get a variety of different definitions that vary greatly depending on the industry of the website you’re… Read More
2022-08-04 19:33
As the recession rolls on, some SaaS platforms (cough, Klaviyo, cough) are raising their prices at seemingly the worst possible time for many of their customers. As SaaS platforms prepare to… Read More
2022-07-22 18:23
In case you missed the breaking news a few blogs back, we’re in a recession. That means that, even if you’re heeding our advice and maintaining your marketing budget, you need th… Read More
2022-07-20 23:34
Many marketing leaders find themselves reassessing their team’s needs and year-to-date performance this time of year. With the calendar over halfway behind us, there’s no better… Read More
2022-07-15 17:47
Paid media opportunities are an integral part of any well-rounded marketing strategy, and pay-per-click (PPC) ads are some of the most prominent in the industry. PPC ads are available on eve… Read More
2022-07-13 14:45
It’s that time of year again. Jeff Bezos Day Amazon Prime Day(s) are back, running July 12-13 with deals on everything you didn’t know you needed until you saw it on sale for 20%… Read More
2022-07-12 15:01
There’s a weapon in every marketing leader’s war chest that is often sought after but rarely discussed. We pursue it through influencer and earned media channels as well as softw… Read More
2022-06-29 00:28
Sometimes as marketing leaders we find ourselves getting caught up in the latest shiny object, over-priced course, or TikTok challenge and lose sight of the core marketing principles that go… Read More
2022-06-22 19:26
It’s an indisputable fact that email reigns as the king of marketing. From facilitating brand awareness to boosting sales, email marketing remains the number one way for brands to enga… Read More
2022-06-15 23:29
Table of Contents:
What is Web 3.0?What are Cryptocurrencies?What are Non-Fungible Tokens (NFTs)?What Web 3.0 Means for MarketersEnhanced User PrivacyUsing NFTs as a Marketing ToolA Tale of… Read More
2022-05-27 17:10
It’s unofficially official: we’re in a recession. How long it lasts and how bad it gets are up for debate, but we have officially entered the land of low consumer confidence, sky… Read More
2022-05-20 16:59
In episode 122, Tyler is joined by John Doherty, a digital marketer & founder of Credo. Listen in to discover the top marketing agency red flags.Listen to the Episode!
In Episo… Read More
2022-04-21 16:51
In episode 121, Tyler is joined by David Magley, former NBA player and current President of The Basketball League. Listen in to hear what marketing tactics are working to bring fans ou… Read More
2022-04-15 23:03
This week, Facebook/MetaZuck broke DTC Twitter and sent media buyers scrambling everywhere when it randomly shut off top-performing ad campaigns at 7:30pm Pacific.
At least they waited until… Read More
2022-04-01 22:40
Hi there, and Happy April Fool’s Day. In case you’re just looking for April Fools inspiration today, here’s a rundown of today’s April Fools jokes from brands.
A… Read More
2022-03-18 17:15
A lot has happened since the last newsletter. The Sharks season is underway (we sold out our first home game!), we hired a new Digital Marketing Manager at Fidelitas (welcome to the family… Read More
2022-03-15 18:32
Today, we’re going to discuss two metrics: Customer Acquisition Cost and Customer Lifetime Value. We’ll talk about what these metrics are, how you can calculate them, and why the… Read More
2022-02-18 21:35
Yes, you read that right…we partnered with a few other San Diego businesses to bring the San Diego Sharks to life as a TBL expansion team. I’m personally familiar with the TBL… Read More
2022-02-11 21:02
By the time you’re reading this, I’ll be hanging out on a beach in Punta Cana on a long overdue vacation. I’ll probably have a drink or three while I’m there- hopeful… Read More
2022-02-04 17:46
Hi there!
Since we last connected over email, our new total is up to 694 days to flatten the curve. In case you missed the first part of our conversation around the end of the pandemic and w… Read More
2022-01-21 19:09
As we enter day 681 of our fifteen days to flatten the curve, more and more of the general public is realizing that, at some point, the pandemic has to end. History says it must, even if it… Read More
2022-01-14 20:57
I’d say Happy New Year, but many of you in marketing may not be so happy at the moment. In this post, we dive into what you need to know about freelancers vs agencies.
As the great res… Read More
2021-12-22 19:08
Merry Christmas!
With Christmas right around the corner and the majority of the Fidelitas team taking some well-deserved time off next week, we’re going to dive in on some of the marke… Read More
2021-12-21 05:29
In episode 120, Tyler is joined by Joshua Johnston, Founder of 321 Pocket Ops. Listen in as they discuss how to effectively scale operations and the effects of inflation and the talent… Read More
2021-12-11 05:20
In episode 119, Tyler is joined by Zach Rego, VP of Sales & Marketing of Unstack. Listen in as they talk about the value of A/B testing landing pages.
Listen to the Episode!… Read More
2021-12-02 23:02
As 2021 starts to wind down, many eCommerce marketing leaders are already counting their spoils from what was likely a successful Black Friday / Cyber Monday weekend. Early reports indicated… Read More
2021-11-30 00:21
In episode 118, Tyler is joined by Monique Maley, President of Articulate Persuasion. Listen in as they talk about navigating turbulence in your communication as a marketer as well as… Read More
2021-11-18 19:10
Once the pandemic hit, I took a much more active approach to my personal investment strategy. I love trying to identify trends and moving on them before the bulk of the market catches on, id… Read More
2021-11-09 18:20
YOUR PRODUCTS AREN’T GOING TO GET HERE ON TIME FOR BLACK FRIDAY – NOW WHAT?
This is the question many eCommerce marketing leaders are asking themselves as the supply chain issues… Read More
2021-10-31 17:10
I hope those of you with kids enjoy trick-or-treating this weekend! For those of you without little ones in costume, I hope you’re being as generous as possible to the families who may… Read More
2021-10-07 22:31
This week Facebook suffered its longest outage since Tom from MySpace hung up his white t-shirt and ceded the social media throne to Mark Zuckerberg. In what I’m sure was coincide… Read More
2021-09-29 16:28
Rome is burning. Or, at least for many marketers, that’s how life might feel these days. Marketing leaders relying exclusively on Facebook ads are having their wits tested at the same… Read More
2021-09-10 16:03
Your marketing team has never been as vulnerable as they are right now. Here’s why.
While most marketing leaders continue to “enjoy” continued work-from-home flexibility am… Read More
2021-09-02 15:54
Unless you’ve been living under a rock (on the blockchain or in real life) lately, you’re already at least somewhat aware of the NFT boom happening before our eyes. NFTs, or non… Read More
2021-08-25 21:26
It’s only Tuesday when I’m writing this and Wednesday when you’re reading this, but it’s already been a big week for TikTok. One of Mark Zuckerberg’s most formi… Read More
2021-08-24 20:41
n episode 117, Tyler is joined by Michael McMillan, CEO of ProximoCX. Michael and Tyler talk about the importance of customer experience when developing marketing strategies and discuss seve… Read More
2021-08-20 21:17
We’re not even to Labor Day yet, but if you’re still more focused on maximizing your return on the white fashion statements in your closet than on maximizing the return of your B… Read More
2021-07-30 22:54
It’s a poorly kept secret that some of the top-performing brands that have mostly withstood the shifts to Facebook’s ad platform are the ones with the best products (duh), and mo… Read More
2021-07-22 14:25
Speed and Agility are valuable in far more places than athletics. Not the least of which is your business.
Marketing leaders and those that they answer to, be it ownership, C-Level executive… Read More
2021-07-17 00:07
The Crossnet Influencer Pool
Recently the NCAA capitulated to common sense a court order and legalized the compensation of college athletes for their name, image, and likeness. The… Read More
2021-06-26 22:17
In episode 116, Tyler is joined by Brian Hilemon, Senior Director of Marketing Partnerships. Discover how SDTA have adjusted their marketing strategy of San Diego’s tourism industry du… Read More
2021-06-20 22:28
The end of the pandemic has brought on a new set of unprecedented times (drink!). As brands return to the office, they’re likely to notice a significant difference in their officemates… Read More
2021-06-18 18:36
Social media ads of all kinds are undeniably one of the most potent ways to reach your desired audience. With social algorithms’ constantly improving abilities to identify target audie… Read More
2021-06-13 19:12
Just as marketing leaders everywhere (yours truly included) were reminding the industry why owned channels are important, Tim Apple held Apple’s World Wide Developers Confere… Read More
2021-06-02 22:09
In episode 115, Tyler is joined by Rand Fishkin, CEO and founder of SparkToro. Tune in to learn about the importance of underrated marketing channels like podcasts and the power of influence… Read More
2021-05-14 20:46
With media buyers continuing to feel like they’re co-starring in the sequel to Bird Box, now seems like a good time to embark on a three-part master class in content marketing.
Each of… Read More
2021-05-12 21:58
In episode 114, Tyler is joined by Eric Rogers, CCO and Co-Founder of Levia, a Cannabis-infused beverage. Listen in to gain top consumer marketing tips!
Listen to the Episode!
In Ep… Read More
2021-05-06 19:03
Capitalizing on Your Amazon Strategy is important. Amazon just announced its best first quarter ever, posting over $100 billion in revenue. As Amazon continues to grab a larger portion… Read More
2021-04-23 20:19
While the media made much ado about Apple’s colorful new iMacs and other product launches this week, Facebook quietly announced a series of changes that are far more meaningf… Read More
2021-04-20 17:15
In episode 113, Tyler is joined by Dominique Soucy, the Founder of an emerging sport called PürInstinct. Join in as they take a deep dive into the future of new athletics, NFTs in the P… Read More
2021-04-17 00:09
As customers get costlier and costlier to acquire, marketing leaders are left to ponder two things: will the Zuck and Tim Apple ever make up, and how can marketing leaders get costs back dow… Read More
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