2023-03-11 10:37
A business culture of innovation is essential for small businesses to grow and survive,,,
In today’s fast-paced and rapidly evolving business landscape, innovation has become a key… Read More
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Bricks2clicks Blog
bricks2clicks.co.za
Tags:
business
businesses
south africa
leader
mom
physical
micromanagement
challenge
changing customers
employee
My blog, bricks2clicks is about retailers with physical shops that also want to do business online (Bricks to Clicks).
2023-02-23 15:41
I’m a Single mom, how can I make money? Sadly, is this a question that others usually ask, but not necessary a single mom…
Afterall, are single moms a diverse and dynamic gr… Read More
2023-02-13 13:44
Challenges for Small and Medium Size Enterprises in South Africa is for the wrong reasons in the news lately. Indeed, small and medium-sized enterprises (SMEs) in South Africa face a number… Read More
2022-06-05 10:24
https://ebizplan.net/wp-content/uploads/2022/10/cust-centr-1.wavBusinesses that practice customer centricity consistently outpace those that are not. Also, this happens during good and bad… Read More
2021-04-12 10:16
https://ebizplan.net/wp-content/uploads/2022/10/Micro-man.mp3Micromanagement is generally not the preferred method for a manager to lead his or her team.
For instance, here’s a scenari… Read More
2021-03-31 14:44
https://ebizplan.net/wp-content/uploads/2022/10/xo-leaders.mp3I think most of us wants to be an extraordinary leader, or wants to be led by one…
So, how does one become an extraordina… Read More
2021-02-27 11:00
Starting an Online Business or a Physical Business, or Both?Is starting an Online Business or a Physical Business a viable option for prospective business owners today? I suggest business o… Read More
2021-01-31 09:42
Customer empathy in business is a hot topic right now. However, it needs to be practiced the right way and right away.
Listen to Customer Empathy in Business
A business that fails to… Read More
2021-01-09 13:03
Listen to “Your Changing Customers”The only predictable thing about your business is changing customers. That’s frightening! Because there are so many unpredictable things… Read More
2020-12-24 14:13
Listen to: Three Good Reasons to have a Business Plan before Starting your BusinessIt can be a rather disrupting thought, starting your own business… It’s tantalizing, smelling… Read More
2020-12-13 09:16
Listen to the audio of “Written Content to use for Digital Marketing Campaigns”Written content is for decades now part of our virtual world. In fact, I can’t recall a day… Read More
2020-11-20 16:26
For those that prefer to watch the video…Crowdfunding to get money is rapidly gaining popularity as a way for start-ups to get their businesses going. It doesn’t require winn… Read More
2020-11-08 14:30
For those who rather want to watch the video…Growing your business is a very important matter. However, it seems that companies during the times of the covid-19 virus lockdown are… Read More
2020-09-16 03:33
It’s no good if you have a website, pay your butt off to get traffic to it, but you don’t get any user conversions. Getting user conversions is the goal of any website owner, b… Read More
2020-09-12 07:46
Watch this video!
So, why do you need a business plan with financials? Starting your own business and doing so successfully is one of the surest ways to protect yourself again catastrop… Read More
2020-09-05 06:07
About eBizplan’s Web Writing Service
eBizplan offers a Web Content Writing Service to website owners and prospective online business owners. This video explains the importance of… Read More
2020-08-23 11:45
Is it worth the trouble to get a university degree? Is that a fair question? If not a degree, then what is the alternative? After all, the ‘new normal’ post the COVID era will be… Read More
2020-07-29 14:33
What should you do to add your business online? For one thing, you should add the online channel urgently to your business model. Why?
Because, we’re now for months in the devastating… Read More
2020-07-19 10:38
Organizational culture matter. Indeed, organizational cultures are central determinants of the character of organizations. After all, culture is the glue that holds together all of our value… Read More
2020-07-09 13:53
So, you’ll only hire people who has character… I never understood this ‘character’ thing they test me for before going for a job interview. Anyway, I’ve failed… Read More
2020-06-24 17:26
Customer service is everything. Indeed, if you don’t take care of your customers, someone else will… Yet, it seems that taking care of your customers is not even on the agenda w… Read More
2020-05-18 16:19
How many times, as a business owner have you heard, or read that cash is king. I’ll bet you that it was a lot of times. However, we’re now really busy doing business during the 4… Read More
2020-05-12 13:20
Dynamic pricing has become popular with businesses in the digitized world of today. It’s especially true for business that use the internet to advertise and sell their products or serv… Read More
2020-04-26 15:02
The competitive pricing strategy is by definition a strategy that considers what happens outside the perimeters of a business. It is more sophisticated than the Cost-Plus Pricing Strategy th… Read More
2020-04-06 04:07
Cost plus Pricing (CPP) is probably the most suited pricing strategy for most small business startups. It’s also the most widely strategy used by businesses all around. This is so, bec… Read More
2020-03-30 06:37
Pricing of products or services may have a huge impact on your business’s bottom line and its brand value. Indeed, price is the only element of the marketing mix that brings revenue an… Read More
2020-02-18 14:47
Organic search and search engines are critical to sustain your website over the long-term. In fact, if you can get these two working together, the user traffic to your website will increase… Read More
2020-01-31 04:52
To taste success with your website or Facebook page, you need to write good web content. In fact, writing good web content requires special writing skills as well as a knack of telling fasci… Read More
2020-01-21 15:57
Experiential marketing can help visitors to get more involved with your website. Indeed, visitors that enjoyed a great experience will most likely return to your site and tell their friends… Read More
2019-12-20 08:10
Here in lovely South Africa, we find it most of the time difficult to feel good. Indeed, there’re more than enough reasons to feel bad, terrible and even depressed. After all, bad news… Read More
2019-12-18 09:09
How many times did you delay something that you must do? Justifying it by saying “I’ll do it tomorrow?” Or, “I’ll do it when I’m in a better mood or &ldqu&hell…Read More
2019-12-01 06:38
“How to advertise your business during the first few months after starting?” is a question that many new business owners and entrepreneurs are seeking an answer for.
Of course th… Read More
2019-11-14 13:27
Almost everyone that wants start a business needs money. Also, most of us don’t have enough money to cover all the costs of a business start-up. Therefore, the obvious answer is to bor… Read More
2019-11-04 15:56
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Funding agencies in South Africa play an important role by helping to make previously disadvantaged South Africans business owners.
Indeed, South Africa is a country wher… Read More
2019-10-21 12:40
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A SWOT analysis is seemingly done during most corporate strategic planning sessions. To that end it’s not done without good reason. Indeed, using SWOT is simple, po… Read More
2019-09-30 02:11
[simple-author-box]
Most of us won’t recognize an innovative person in a group of people. Indeed, maybe you’ve worked for years alongside an innovative colleague without noticing… Read More
2019-09-15 06:38
[simple-author-box]
Back in the old days, almost every business of note had an office with a receptionist. Nowadays, almost every business has a website with a homepage. A website homepage s… Read More
2019-06-11 05:22
Online customer experience matters. Indeed, survival in today’s competitive e-commerce environment where the competitor is only one click away means that firms have to find ways to pr… Read More
2019-05-29 09:41
Here’s the online buying journey of Jack, who does most of his shopping in the retail channel. Indeed, retailers are eager to discover the online buying habits of Jack. That’s f… Read More
2019-05-21 15:49
For ages now, marketers relied on the sales funnel to get insight into their potential customer’s thought process, challenges, and decisions. Indeed, the sales funnel is academically… Read More
2019-05-07 14:42
You’re battling in vain for months now to get someone or somebody to buy into your groundbreaking business idea. Indeed, you’ve spent lot of time and money to get funds from you… Read More
2019-04-29 16:58
Many successful businesses got funded by a venture capitalist (VC) when starting-up. After all, it seems that VCs have lots of money to invest. In fact, in 2018, the value of VC inves… Read More
2019-04-19 07:37
Commercial banks hate giving business loans to small businesses. Indeed, it’s almost impossible for a start-ups and micro businesses to get funded by commercial banks. That’s be… Read More
2019-04-03 10:37
We should ready ourselves to be self-employed. Most alarmingly, the digitization of the businesses has obsoleted millions of jobs. In fact, this is happening right now in the financial sect… Read More
2019-03-22 15:19
So, you think that the future of marketing is nothing but digital? Also, that artificial intelligence, big data, augmented reality and social media marketing are the big trends? Maybe for n… Read More
2019-03-11 14:51
When something, like a blog, a video or other content is going viral on the net, it is big news. Why? Because everyone is sharing it and talking about it. And, when it’s huge, there&r&helli…Read More
2019-02-27 04:44
Innovation in companies, almost like income tax and death, is unavoidable. Indeed, companies that neglected or failed to innovate are sadly no longer with us. Or, for those not innovating… Read More
2019-02-19 19:10
One of the oldest and most effective forms of communication that can lead to customer acquisition is word of mouth (WOM) marketing 1. For this reason, referral marketing, which makes… Read More
2019-02-12 04:14
Looking to start your own business? Sometimes it’s better to buy an existing business rather than to start one from scratch. Besides, there are many legitimate reasons that individual… Read More
2019-01-31 16:29
Astute website owners are using buyer personas for some time now to help them understand their target customer segments better. Indeed, buyer personas are the cornerstone of the inbound mar… Read More
2019-01-14 03:12
“Technology is best when it brings people together – Matt Mullenweg, Founder of WordPress.org”
In my business I can operate without many things, but not without my W… Read More
2019-01-04 17:43
Store atmospherics that is prepared correctly and for your customers to enjoy will help to keep your store’s door open. Indeed, it may give you a competitive advantage over your ne… Read More
2018-06-10 06:43
Your leadership style has a huge impact on the way that your business performs. In fact, the way you lead may result in happy, engaging employees. Or your leadership style can cause your em… Read More
2018-05-14 15:07
Shipping and fulfillment (S & F) is the one thing an online retailer does that will have a lasting effect on its customer. Doing it right, then your customer will be extremely satisfied… Read More
2018-05-08 10:15
Everyone needs a personality. After all, your personality facilitates all the important moments in your life, and is what you are really remembered for suggested Matt OKeefe, a lifehacktivis… Read More
2018-04-30 11:51
Influencer marketing (IM), the process of identifying, engaging and supporting individuals who create conversations with a brand’s customers, is now used by many retailers to get peopl… Read More
2018-04-06 11:04
Adding products to your website is a very important step when establishing your eCommerce website. Indeed, not having products for your customers to buy on your sites will result in no inco… Read More
2018-03-28 18:55
Impulsive shoppers are customers of online retailers that don’t think twice to buy a product online. For that reason they are targeted by most online retailers. However, the same chara… Read More
2018-03-21 06:20
A very important step when starting your web store is to ensure that you can receive payments online. You’ve created your web store because the online retail channel means that your c… Read More
2018-03-15 19:11
The market dominance of the online retail giant Amazon.com and multi-channel retailer Walmart is a huge barrier for anyone who wants to start selling products online. As a result, the… Read More
2018-03-05 15:11
Customers seeking to satisfy their self-actualization needs online do so to fulfil their total potential. Self-actualization represents the need for growth that people constantly strive for… Read More
2018-02-25 16:28
Choosing the right eCommerce platform is one of the most important business decisions you can make. It’s just as important decision you make when shopping for a house, a car or… Read More
2018-02-19 15:09
It seems that right now is the best time for making money online. According to Statista.com, retail e-commerce sales worldwide amounted to 1.86 trillion US dollars during 2016 and online ret… Read More
2018-02-11 16:41
The second thing to do after planning your online business is to choose a domain name. After that, you need to decide who is going to host your website. Choosing a domain name for your webs… Read More
2018-02-09 16:03
Instagram is the fastest growing social network site and is expected to have one billion active users this year (Mediakix, November 2017). As a result, Instagram marketing has really become… Read More
2018-01-27 08:43
It seems to almost happen overnight, the Fourth Industrial Revolution. “Something’s coming. It’s picking up speed and will overtake most of us in the coming years. Ind… Read More
2018-01-21 18:46
Product returns is getting unaffordable for most small online retailers. However, online retailers who don’t accept product returns will hardly sell any products – especially if… Read More
2018-01-09 10:36
AI-powered smartphones is the latest attempt by phone manufactures to differentiate themselves from their competitors. They argue that customers will ultimately only buy the smartest phones… Read More
2017-12-23 15:01
There’s an emotional customer in all of us. In fact, emotional experience connotes the whole range of our feelings, including anxiety, fear, apathy, euphoria, depression, sadness, ange… Read More
2017-12-11 10:30
Another department store has lost its battle to stay open. “The end of Stuttafords: After 159 years, ‘Harrods of South Africa’ shuts shop” screams a headline in The S… Read More
2017-11-22 16:42
The phenomenon of fully autonomous cars has begun. “Self-driving cars without a human behind the wheel could run freely on UK roads from 2021, the chancellor is set to announce”… Read More
2017-11-13 15:47
What is the state of retail in 2017? What are the movers and shakers doing? And are there any retail stores left to close?
You can hardly keep up lately with all the news, good and bad, abou… Read More
2017-11-03 16:33
I got it when I discovered the virtual world, my avatar. It’s like jumping into an uncomfortable spacesuit and then free-falling from the physical world into the digital world. This is… Read More
2017-10-25 02:54
Websites obsolete, really? Think about it – the 1.2 billion websites are becoming outdated and out of fashion? And who is to blame? The smart phones and mobile technology? Of course; a… Read More
2017-10-13 15:24
Tuesday, October 10, 2017 in Durban. It was a lovely spring morning…; then suddenly, all hell broke loose. More than 140 mm (5 and a half inches) rain fell in a couple of hours. With… Read More
2017-10-06 04:46
Customer centricity means that retailers should align products and services with the needs of their most valuable customers 1. Said Peter Drucker more than 50 years ago: “it is th… Read More
2017-09-27 04:00
Content marketing is the only marketing left. Teaching your customers and giving your customers the resources to believe you are new marketing, said Seth Godin, renowned marketing author. Se… Read More
2017-09-16 15:01
Fast adapting customers are leaving obstinate retailers in droves. Hence the headlines dominating retail news portals are about thousands of retail stores closing their doors. That’s h… Read More
2017-09-07 17:01
Is voice-activated shopping the digital outcome that retailers need to offer their customers an effortless shopping experience? Or is it taking AI and machine learning a step too far?
Humans… Read More
2017-08-31 04:22
Website Analytics is there for retailers to use. You’ve just decided to start an online retail business. Why not? It’s relatively easy and cheap to do. You can start a Drop Shipp… Read More
2017-08-24 17:02
“Marketing automation is growing – sizzling fast, announced Michael Jans recently in his blog AgencyRevolution.com. In fact, there are eleven times more B-B companies using marke… Read More
2017-08-09 18:47
I’m not aware of one retailer that does his/her business without customers. Indeed, retailers that have plenty of loyal customers enjoy a competitive advantage and are doing well. So… Read More
2017-07-31 15:47
One of the most important goals for retailers is to maintain long-term and profitable relationships with their customers. The construct Customer Relationship Management (CRM) started when re… Read More
2017-07-17 10:38
Webrooming and showrooming are popular jargons that describe how retail customers use different combinations of online and physical channels to search for information about products, corrobo… Read More
2017-07-03 17:07
Competing with Amazon.com may prove to be a difficult if not an impossible challenge. You are up against an extraordinary company led by an extraordinary leader.
“Your margin is my opp… Read More
2017-06-22 18:17
Shoppers expect a seamless shopping experience — no matter where they are, what device they are using, or how they choose to shop. Order Fulfillment in Omni-Channel Retail – taki… Read More
2017-06-12 15:18
3D printing technology for retailers is now emerging as an outcome for small localized retailers that are facing closure. However, as it is with most disruptive technologies, the advantages… Read More
2017-05-30 03:47
Loyal retail customers have for long now given Bricks and Mortar (BM) retailers an advantage over their competitors. However, the advent of the internet and the subsequent development of the… Read More
2017-05-17 11:01
Drop shipping in 2017: Is drop shipping the ‘holy grail’ for struggling Bricks Mortar retailers? Or is it a retail business model that goes against what online customers demand:… Read More
2017-05-08 10:56
“The most successful retail companies are utilizing data science and predictive analytics (PA) to improve efficiency, improve marketing campaigns, and gain significant customer insight… Read More
2017-04-30 18:19
Do Big Data (BD) for small retailers offer an opportunity to compete with the big retailers or is it too much trouble? One of the fall outs of the digitization of business is the massive amo… Read More
2017-04-21 15:21
Not so long from now. There is an eerie quietness in the retail store. Almost all the customers are wearing identical glasses and head sets, slowly walking through the aisles like huma… Read More
2017-04-10 18:41
Personalization of marketing communication is not just a good practice for retailers, but also a way to help their businesses survive. The advent of the internet has rendered retailers the o… Read More
2017-03-29 15:29
The carnage intensified last year. “There were 15 shop closures a day across the UK in the first half of 2016 and the number of new openings has fallen to the lowest level for five yea… Read More
2017-03-21 05:47
Word of mouth (WOM) is one of the most important communication channels that customers use to discuss retail shops and brands. WOM is informal, frequent and important and the outcomes can be… Read More
2017-03-10 15:28
Retailers are frequently yelled at by frustrated customers, or, if things go well, they are commended. That’s part of the emotional exchange that comes with a retailer’s job desc… Read More
2017-02-26 07:34
Bricks and Clicks (B&C) retailing is with us for more than two decades. The adding of the online channel to their physical business has allowed retailers to survive and grow even during… Read More
2017-02-18 12:34
Generation Y or Millenniums, comprises of individuals that were born between 1980 and 1994, and make up about 25% of the world’s population. Gen Y is therefore an important cohort for… Read More
2017-02-06 15:41
Generation X, which refers to those born from the mid-sixties to late seventies is one of the most highly educated generations in history and is characterized by technological and media savv… Read More
2017-02-06 15:41
Generation X, which refers to those born from the mid-sixties to late seventies is one of the most highly educated generations in history and is characterized by technological and media savv… Read More
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