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Although we live in a digital age, e-commerce app marketing is still a small challenge. There is competition with millions of buying options. Thanks to the internet, people can re-evaluate prices faster and compare their products. Decide what you can buy with competitors even before they visit your website. With the ever-growing digital environment, these digital solutions should be integrated into ecommerce advertising: 1) Attractive visual presentation: Consumers want to be able to access almost any type of information at any time. A good product display is a quick and easy way to display your products so that consumers can see detailed information. No need to learn. Use tools that allow people to zoom in, rotate the product to get a 360 ° view, and add pop-up tools that move upwards. If 3D technology is available, use it to enhance interaction and improve your shopping experience. 2) Add videos: Although not all products require video, if you have something to be proud of, please show it in action. HubSpot reports that 81% of consumers believe that video can boost their confidence in shopping. Digital marketing companies make extensive use of videos to attract crowds to their posts. This is important to include in the marketing plan. 3) Invest in Artificial Intelligence: AI can have a huge impact on your e-commerce sales. It has the ability to collect information and use this information to accurately predict customer reactions based on their previous behaviour. Measurable metrics such as conversion rate, jump rate, and engagement level provide important information about your site's performance and user experience. They can collect data to improve the website development of your website, increase conversion rates, and increase credibility. If your customer has better information, they are more likely to come back and recommend you. Algorithms can predict which returned products visitors may want to buy, making it easier for them to shop on your website. Products are displayed on the front and in the middle. From purchase to delivery, AI dominates everything that is done. 4) Competitive product filtering: If you offer a wide range of products, you need the most advanced product filtering. No one has time to browse your website because of complicated inventory schedules that make no sense to them. Instead, you need to give them the tools to buy them. Considering that 42% of major e-commerce websites do not use advanced filtering, you can benefit from a well-designed website that allows customers to easily find what they are looking for. The more you offer, the easier it will be to buy. 5) Install Chatbox: Yes, it is smart to do it, but it really deserves its own strategy. Chatbots can be the first stop to promote or disrupt customer self-awareness. The ability to answer questions now makes shopping easier. You can solve the problem quickly. These small, friendly robots make it easy to interact with customers and provide a personal experience that can have a profound effect on your shopping experience. Chatbots are more than just a means of great customer service. They can also be great sellers. They offer options for sale on site and inform customers when discounts or offers are available. Chatbots are also creative experts and can track the best-selling items, so you don't run out of things. 6) Lower cart abandonment: As mentioned above, if the buyer finds that the shipping option does not meet their exit requirements, there is a good chance that the shopping cart will be abandoned. In more than 69% of cases, this is directly related to additional costs, such as assets. Withdrawal includes very complex payment processes, the need to create an account, and malware of the website, such as slow loading and crashes. One of the most effective ways to solve the garbage problem is to use the email recovery strategy. If someone loses their shopping cart, you can send a series of emails asking the customer to complete the transaction. According to the sales cycle, about half of the recommended emails are opened, and about a third of the results are full sales.