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Potatoes SA is a non-profit company of which our primary objective is to serve as the mouthpiece of the SA potato producers. Potatoes SA serves to establish and maintain a central representative body called the Potato Industry Forum, in respect of all potato affairs in which all the role players in the potato industry can participate and in doing so set industry strategies. Potatoes SA furthermore has the purpose to institute and endorse the maintenance of a national Potato Industry Development Trust (PIDT) which shall collect, distribute and govern industry levies in accordance to statutory strategies as set out in government notices. In terms of its role in the potato industry, Potatoes SA operates as an industry association and its structure represents a network of participating role players and individuals who are involved in various forums and committees. The vision of PSA is to build a viable potato industry in South Africa.