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The Right Stripes Blog


therightstripes.com
Online magazine for women launching and running startups, jam packed with 'How To' features, tips and exclusive interviews.
Writing An Elevator Pitch
2017-08-30 12:16
- For Women Launching Startups An elevator pitch is a summary of your business in a sentence or two. Imagine you were in front of 5 million of your potential customers and were given a m… Read More
Turning Your Business Into A Brand
2017-08-30 12:00
- For Women Launching Startups What is a brand? A brand is a ‘promise of an experience’ and sends to consumers a certain assurance as to the product or service they’ll… Read More
Free Start Up Guides To Download
2017-08-30 11:33
- For Women Launching Startups We are giving away four start-up guides to help you on your journey. Simply download them by clicking on the images or links below. Top Tips for Setting up a… Read More
Marketing On A Shoestring Budget
2017-08-29 11:16
- For Women Running Startups When starting out in business you don’t have a lot of capital to spend on marketing and so you need to get creative with what budget, if any, that you do… Read More
How To Sell Your Product Or Service
2017-08-29 11:05
- For Women Running Startups How you sell your product or service needs to be thought out strategically. It’s not enough to simply take your idea out to market and expect people to b… Read More
How To Charge Your Clients
2017-08-29 11:01
- For Women Running Startups Knowing what to charge your clients can be a difficult task. Pricing a product is much easier than pricing a service, as how do you go about putting a value on… Read More
Financing Your Business
2017-08-29 10:53
- For Women Running Startups Finding the funds to help you launch and run your start-up can be a scary prospect, especially in the first few months when you’re still getting your bus… Read More
Setting Your Business Objectives
2017-08-29 10:46
- For Women Running Startups It’s important at this stage to think about what your business objectives are.  Your objectives are the goals you want to achieve over the next thre… Read More
Identifying Your Core Customers
2017-08-29 10:36
- For Women Running Startups Your core customers otherwise known as your target market or niche - are a specific and select group of people that your business is aimed at. Your produc… Read More
Is Your Business Idea Holding You Back?
2017-08-29 10:28
- For Women Running Startups The most common obstacles to setting yourself up in business are around choosing an idea that’s right for you. Do any of these sound familiar to you? You… Read More
Are You Ready To Be A Business Owner?
2017-08-29 10:20
- For Women Running Startups Starting your own business is no walk in the park. On a daily basis you’re guaranteed to face a number of highs and lows and will often feel incredibly v… Read More
2015-12-29 16:21
- For Women Running Startups Jessica King, formerly a fashion buyer at retailers like Alex and Alexa and Selfridges launched THE MINI EDIT, an online multi-brand childrenswear ou… Read More
2015-12-29 15:13
- For Women Running Startups In this day and age women shouldn’t have to choose between having a job they enjoy and spending as much time as they want with their children. Of co… Read More
2015-12-29 11:03
- For Women Running Startups Starting out in business can be a challenging time, both emotionally and financially; and nobody knows better than the founders of Mazuma Money, Lucy Cohen and… Read More
2015-05-07 19:32
- For Women Running Startups Lavinia Davolio moved to London aged 21 with the dream of becoming an investment banker.  Having started out as an intern and working her way up the corpo… Read More
2015-03-26 13:02
- For Women Running Startups Amelia Humfress is the founder and CEO of the super successful London coding school Steer.  Starting out as an intern at Jimmy Choo, Amelia discovered a g… Read More
2015-03-03 14:33
- For Women Running Startups If you aren't familiar with Propercorn then you must have been living on a different planet for the last couple of years, because it’s the new 'IT' brand… Read More
2015-01-23 23:47
- For Women Running Startups Knowing how to increase sales and profitability is the holy grail of business. But instead of looking for ways to get more customers to come to you, here are t… Read More
2015-01-23 16:51
- For Women Running Startups Did you know that it's possible to work less and earn more?  Successful entrepreneurs do it and there's no reason why you can't do it too, with more plann… Read More
2014-12-31 23:46
- For Women Running Startups Over 500 million people are signed up to Facebook and more than 250 million of them are accessing it on their phones, making it a fantastic marketing tool for… Read More
2014-12-29 12:11
- For Women Running Startups We received a question via our Business Advice Clinic on Facebook, from Elle Joynson, co-founder of a fashion retail website which sells boho-style hand-made c… Read More
2014-12-29 11:06
- For Women Running Startups Have you ever felt like an imposter?  Like you’re just not good enough so you pretend your way through and hope nobody notices. You put any achievem… Read More
2014-12-29 11:05
- For Women Running Startups Our final instalment of PR tips comes from Ella Gascoigne, founder of StartupPR, an agency that specialises in launching exciting new start-ups.  … Read More

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