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Traditional companies may have concerns about going online. as they already have established processes and shamrocks for the leek and mortar model Going online would require investments tor the digital age. Many conservative companies are reluctant to invest in new technologies processes, as they are successful in their business and tear that the investment will do more harm than good. Employees in companies also tear that with the introduction of the Internet they may lose their jobs, as they are not qualified to work on the Internet. The Internet changes the work of many employees drastically. It requires the employee to adapt to the ever-changing Internet technology and paradigms on the Internet change much faster. Problems Appear When Setting Up Business Online, other concerns to be taken into account include: Channel conflict. Disintermediation may happen. Competition. The competition is grossing from local competition to a worldwide competition. Copyright. If the information has been published on the Internet, it becomes easy to copy it and use it for own business purpose. Customer acceptance. Lot companies are scared that their customers won’t accept the new channel. Legal issues. There is no legal framework for the Internet that is binding on a worldwide basis. Loyally. The Internet is less personal, so people are not bound to a certain vendor. Pricing. the new economies make it easier to con-pale prices. Prices will drop, so quality and add-on services become more important. Security. Most companies are very concerned about security on the Internet. Service. A customer can compare the offerings of a certain company with douse of other suppliers easily. Viability. Many companies are uncertain about the possibility of their digital business case.