2020-08-13 11:25
Reading Time: 5 minutesThe Coronavirus outbreak has affected every business and industry. However, companies reliant on experience marketing during the pandemic have been especially badly h… Read More
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Appnova Ecommerce Agency Blog
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current covid pandemic
Appnova is a full-service creative design agency with 12 years of experience in creative, eCommerce and digital projects. Based in London, New York & Rome, we create tailored solutions and deliver inspiring digital experiences to build brands.
2020-08-06 09:23
Reading Time: 4 minutesThe pandemic has hit every nation hard. Countries began enforcing public transportation closures, social distancing measures were brought in and building capacities w… Read More
2020-07-27 14:54
Reading Time: 6 minutesCOVID-19 has not only been a devastating public-health crisis the likes of which we haven’t seen before; it has also been the biggest challenge that the restaur… Read More
2020-07-20 13:15
Reading Time: 5 minutesMany countries have been on the brink of a recession since the outbreak of the Coronavirus. Efforts at trying to stay afloat during the crisis have ultimately resulte… Read More
2020-07-15 11:07
Reading Time: 5 minutesThe effects of the COVID-19 pandemic have been widespread and all-encompassing. No business have been left unaffected as a result of the global lockdowns, enforced qu… Read More
2020-06-17 10:04
Reading Time: 7 minutesIt’s an age old question, but it still bears asking, just how do you engage customers in retail? Especially now, given that the previous ways in which you would… Read More
2020-06-10 13:53
Reading Time: 6 minutesTo help ensure their businesses are able to stay open during these difficult times, brick-and-mortar retailers have had to find new ways to reach customers. One examp… Read More
2020-06-04 06:24
Reading Time: 6 minutesEverything in the world is different to how it was at the start of the year. Many people are currently in lockdown, businesses have been forced to close and the way t… Read More
2020-05-28 06:58
Reading Time: 5 minutesThe recent COVID-19 outbreak and the subsequent lockdowns that have been put in place around have affected practically every single business, in every single sector… Read More
2020-05-20 14:07
Reading Time: 5 minutesConsidering how the current COVID-19 pandemic is breeding feelings of insecurity and instability for both the general public and business owners, offering great, pers… Read More
2020-05-13 12:09
Reading Time: 6 minutesThe COVID-19 outbreak has hit everyone incredibly hard. There are no definite answers as to when it will pass and it is an uncertain and difficult time for everybody… Read More
2020-05-07 13:58
Reading Time: 4 minutesThere is a new normal in regards to shopping, and it involves social distancing. Since the outbreak of COVID-19, day to day life around the world has changed dramatic… Read More
2020-04-28 13:41
Reading Time: 7 minutesThe past few months have turned the business world upside down. Everyone has been affected by the COVID-19 outbreak which has subsequently caused a drastic change to… Read More
2020-04-22 13:53
Reading Time: 4 minutesWith 1.5 billion downloads worldwide, TikTok has become one of the fastest growing social media apps. Users can make the most of the platform and choose from a variet… Read More
2020-04-16 14:11
Reading Time: 7 minutesDue to the Coronavirus outbreak, many people will now be forced into working from home for the foreseeable future. For some, this will be nothing new and a transition… Read More
2020-04-10 08:06
Reading Time: 6 minutesCurrently, carrying on with a ‘business as normal’ attitude isn’t going to work. In the wake of the ongoing Coronavirus pandemic, the majority of bu… Read More
2020-04-06 12:47
Reading Time: 8 minutesIt’s a difficult, uncertain time for everybody at the minute. In our current state of unpredictability, it can be hard to know what the right thing to do is in… Read More
2020-03-26 12:52
Reading Time: 4 minuteseCommerce is always evolving, stand still for long enough and you quickly get left behind. It’s an industry based on disruption, finding new ways of working and… Read More
2020-03-16 14:21
Reading Time: 5 minutesThe importance of sustainability in retail has never been so crucial, especially when it comes to fashion and luxury brands. In today’s world, sustainability is… Read More
2020-03-12 11:06
Reading Time: 6 minutesTo stay ahead in an ever-growing, ever-competitive marketplace, luxury fashion brands need to be aware of the relevant trends each year. It can be a difficult sector… Read More
2020-03-03 13:41
Reading Time: 5 minutesHaving a well-designed website is incredibly important in regards to your companies success. But design features, capabilities and trends are perpetually evolving and… Read More
2020-02-18 13:55
Reading Time: 6 minutesBeing aware of current marketing trends as they pertain to your industry can be pivotal in regards to achieving success and one of the fastest-growing trends in recen… Read More
2020-02-14 10:21
Reading Time: 6 minutesWith a new year come new trends in the world of retail and eCommerce. This time, many of them were brought by innovative technologies that have thoroughly changed the… Read More
2020-02-10 11:44
Reading Time: 7 minutesMillennials, generally defined as people born between the years 1981 and 1996, should be considered the first truly digital generation and are the demographic that ev… Read More
2020-02-05 13:45
Reading Time: 7 minutesAs a manufacturer, you know what is best for your business and you only want to help grow your brand. Understanding the intricacies of the marketplace and how it may… Read More
2020-01-07 12:50
Reading Time: 6 minutesSocial media has become an incredible marketing tool. It allows you to build brand awareness, influence prospects, and drive returns at every opportunity. It is now a… Read More
2019-12-24 14:09
Reading Time: 5 minutesWith new cashless payments becoming readily available, we are quickly becoming a cashless society, and the retail environment is continuously changing to accommodate… Read More
2019-12-22 12:22
Reading Time: 7 minutesThe environmental concerns we’re facing today require new ways of thinking and acting in our consumer and business lifestyles. Organisations and climate experts… Read More
2019-12-17 10:40
Reading Time: 7 minutesSince eCommerce emerged in the years before the turn of the century, it’s only grown in strength as business owners optimise sales and adapt to changing user be… Read More
2019-12-02 11:42
Reading Time: 4 minutesWith competitors and marketing campaigns on every corner, the world of eCommerce is a huge. In fact, eCommerce sales this year alone are expected to account for 13.7%… Read More
2019-11-22 12:04
Reading Time: 5 minutesWhen it comes to rebranding, it’s important to get it right. You are essentially changing the business image, the face of your company that your user’s wi… Read More
2019-09-26 14:54
Reading Time: 5 minutesIn a highly competitive world of retail, brands are constantly looking for the ways of improving their marketing strategies in order to attract new customers and keep… Read More
2019-09-19 11:51
Reading Time: 5 minutesData Analytics has enriched many industries and eCommerce is no exception. Looking at the eCommerce fashion industry analysis, the market keeps constantly shifting, a… Read More
2019-09-12 11:05
Reading Time: 6 minutesIn June 2019, one of the top eCommerce players hosted their annual conference, inviting partners from all over the world to discuss what the future of eCommerce is li… Read More
2019-08-01 12:35
Reading Time: 5 minutesWhen it comes to improving warehouse efficiency, business owners are constantly on the lookout for ways to make their production and distribution both quicker, cheape… Read More
2019-07-24 12:38
Reading Time: 5 minutesFor those who may not already be aware, Shopify is a major eCommerce platform that houses both online stores and point of sale retailers. Founded in 2004, the company… Read More
2019-07-15 11:49
Reading Time: 4 minutesPurpose driven marketing in 2019 is not as simple as just donating a check to the first cause you see and posting it on Instagram. It takes much more than that to be… Read More
2019-07-08 11:05
Reading Time: 4 minutesIt is no secret that with over 1 billion users each month and over 500 million active daily users, Instagram is quickly becoming the future of eCommerce. With ma… Read More
2019-06-28 09:30
Reading Time: 4 minutesThroughout the past few years in the digital marketing industry, platforms are releasing new and upcoming technology that is completely changing the world of marketin… Read More
2019-06-24 15:07
Reading Time: 3 minutesThe importance of sustainability in the retail industry is globally rising to be a very vital consideration when creating a business plan. The integration of sustaina… Read More
2019-06-19 13:09
Reading Time: 5 minutesEcommerce businesses can take advantage of new technologies such as artificial intelligence and machine learning to find scalable solutions and improve their performa… Read More
2019-06-03 10:42
Reading Time: 6 minutesA few years ago, mobile has become the preferred way of web browsing over desktop. There is no doubt that we are surrounded by smartphones and optimising for mobile i… Read More
2019-05-30 08:27
Reading Time: 5 minutesOnline merchandising can be defined as a range of techniques that help retailers influence purchase decisions and increase revenue, by presenting the most relevant pr… Read More
2019-05-22 09:02
Reading Time: 4 minutesThanks to the technical advancements, online retailers can now offer something more than just shopping. Buyers use the shopping experience to determine their purchasi… Read More
2019-05-14 16:00
Reading Time: 4 minutesSocial commerce keeps growing and helps brands drive conversion through their feed. Shopping on Instagram is not something new anymore. With more than 800,000 shopper… Read More
2019-05-02 13:49
Reading Time: 5 minutesIn the world of evolving technology, there are many aspects of eCommerce, where Artificial Intelligence steps in. Consider advancements, such as machine learning, nat… Read More
2019-04-24 14:39
Reading Time: 5 minutesWhen it comes to choosing the right eCommerce platform for your store, there are millions of different considerations that need to be taken into account. Online shopp… Read More
2019-04-17 13:21
Reading Time: 5 minutesNowadays, social media networks, Instagram in particular, have become an essential tool for fashion brands to show off their products and connect with a target audien… Read More
2019-04-10 10:22
Reading Time: 4 minutesShopify is one of the most popular eCommerce platforms for online retailers, with 800,000 active stores to date. It allows merchants to manage every aspect of their b… Read More
2019-04-04 12:51
Reading Time: 4 minutesOn the 21st March we have witnessed the biggest announcement from 2 well-known organisations that has surprised anyone in eCommerce industry- the official end of… Read More
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