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2013-07-26 16:19
The old adage “Don’t Sell the Steak, Sell the Sizzle” was first used by super salesman Elmer Wheeler in 1936. Well, it’s still used more now than 70 years later. But… Read More
2008-03-17 23:34
Posters, flyers, newsletters, catalogs, brochures, postcards and business cards- All are excellent tools for promotion or information about a new product or service. As advertising tools the… Read More
2008-03-17 23:30
We are all aware dark economic clouds are gathering and potentially building into the perfect storm. Many small businesses are either in denial of the new coming business realities or hunker… Read More
2008-03-07 17:53
There are two ways to get your advertising, sales and marketing message out. They are online and offline marketing. The difference between them is that online marketing is proactive and offl… Read More
2008-03-07 17:52
We all want our products and services to be viewed as high value and perceived as being well worth the cost. The problem is getting the message out without breaking the bank. For example, y… Read More
2008-03-07 17:51
Trade shows are one of the most important marketing strategies that many companies use. Most companies exhibiting at trade show spend considerable time and money on their trade show booth. T… Read More
2008-03-07 17:49
Every effective presentation needs a “Wow Factor” to get attention. Postcards, business cards, flyers, brochures, sell sheet, catalogs, posters or any other printed advertising s… Read More
2008-03-07 17:41
Standing out from the crowd is essential in today's ultra competitive world. Many promotional materials are just considered more clutter and are quickly discarded. What you paid for and had… Read More
2008-03-07 17:40
Want to stand out from the crowd? Want to be noticed? Want to be remembered long after you have handled out your advertising? Want the key to separating your sales & marketing literature… Read More

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