Transformational change involves a comprehensive and fundamental rethinking of marketing strategies, processes, and objectives to improve performance significantly. Unlike incremental change… Read More
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A Lean practitioner that specializes in Service Design and Sales and Marketing. Most of my recent work has been in SaaS discipline working with organizations in the Business Development area and to onboard external groups such as affiliate, re-sellers and reward programs. I have also managed and worked closely with their sales and marketing teams and even been that department.
In the dynamic landscape of organizational development, transforming grievances into a positive vision for the future is a powerful strategy for driving meaningful change. This concept invol… Read More
Creating a clear sense of purpose is crucial for transformative change initiatives. Transformational change involves a comprehensive and fundamental rethinking of strategies, processes, and… Read More
The concept of a marketing philosophy has never been more crucial. At its core, marketing philosophy involves a comprehensive and fundamental rethinking of strategies, processes, and objecti… Read More
Sociocracy, rooted in the philosophy of collective governance and practical applications within decentralized organizations, has emerged as a compelling framework for businesses seeking to h… Read More
Agile marketing is a method that offers flexibility and speed in campaign management. It revolves around iterative progress, customer feedback, and rapid adjustments. Unlike traditional mark… Read More
In the ever-evolving business landscape, organizations constantly seek ways to gain a competitive edge and achieve sustainable growth. The concept of Blue Ocean Strategy, introduced by W. Ch… Read More
In an era where the competition in manufacturing is fiercer than ever, adopting a blue ocean marketing strategy offers fresh air for manufacturers stuck in the red ocean’s relentless b… Read More
Lack of Marketing Strategy: Without a clear plan and direction, businesses struggle to establish and maintain their presence in the market, leaving them vulnerable to competitors with a well… Read More
You need people who can be trusted as your “critical friend.” The role of the critical friend is not always easy to fulfill. This person is a trustworthy individual who will chal… Read More
Systems thinking, a holistic approach to analysis that focuses on how a system’s constituent parts interrelate and how systems work over time and within the context of larger systems… Read More
The significance of systems thinking in marketing cannot be overstated. It moves professionals away from a linear, cause-and-effect perspective, allowing them to embrace the multifaceted nat… Read More
A feedback loop in marketing is a responsive pathway where customer reactions and interactions are captured, analyzed, and then used to refine marketing strategies. This fundamental process… Read More
To achieve long-term success in sales and marketing, you need to think beyond tactics and into interconnected forces. Causal loop diagrams provide a visual framework for understanding these… Read More
To achieve long-term success in sales and marketing, you need to think beyond tactics and into interconnected forces. Causal loop diagrams provide a visual framework for understanding these… Read More
Harnessing the “Limits to Success” archetype’s powerful narrative can lead to a treasure trove of audience engagement and brand loyalty, but it has its challenges and poten… Read More
Viral marketing stands out as the master art of infectious communication. It’s not just about creating a buzz; it’s about unleashing a message that proliferates through the digit… Read More
Systems mapping is a powerful tool marketers can utilize to understand the complex landscape in which they operate comprehensively. By visually representing the various components of marketi… Read More
Systems mapping empowers marketers to make informed decisions by leveraging the interconnectedness of marketing components. By understanding how different elements of the marketing landscape… Read More
When conducting B2B marketing and sales research for various business ideas, it is crucial to identify growth opportunities that can lead to success. This involves analyzing market trends, c… Read More
Positive feedback loops are powerful tools that amplify strengths and enhance personal growth. Individuals can harness their potential and achieve greater success by understanding how these… Read More
Understanding Surface Fixes in Sales involves identifying and addressing superficial issues that may temporarily boost sales performance but fail to address the root causes of underlying pro… Read More
Identifying growth constraints in marketing is crucial for businesses looking to overcome challenges and achieve scalable results. To start, conducting a thorough analysis of key performance… Read More
The reinforcing loop is a concept in systems thinking that describes a self-reinforcing cycle in which a certain behavior or outcome leads to further amplification of that behavior or outcom… Read More
The Balancing Loop archetype is a fundamental concept in systems thinking. It represents a feedback loop where a change in one variable triggers a response that eventually leads to a return… Read More
Unlocking Success: How Systems Thinking Archetypes Transform Manufacturer Marketing Campaigns Systems thinking is a powerful framework that enables manufacturers to understand the interconne… Read More
The Role of AI in Sales and Marketing: Unveiling the Digital Transformation Gap in Manufacturing Introduction to AI in sales and marketing: In today’s rapidly evolving digital lan… Read More
Systems thinking is a holistic approach that recognizes the interconnectedness of various components within a system. When applied to marketing, it involves understanding how different marke… Read More
Systems Thinking Approach to Uncovering Marketing Plan Blind Spots The Systems Thinking approach provides a powerful lens through which you can dissect your marketing plan and identify poten… Read More
In today’s ever-evolving business landscape, the success of any organization heavily relies on its ability to sell its products or services effectively. This is where the Inquiry Sales… Read More
Many factors influence customer behavior, from personal preferences to social influences and economic conditions. To truly understand customer behavior, businesses must adopt a systems think… Read More
By understanding the interconnectedness of various components within a marketing ecosystem, businesses can unlock new opportunities for growth and success. Systems thinking is a powerful fra… Read More
A key account outline is a strategic plan outlining each key account’s objectives, goals, and activities. It provides a roadmap for success and guides your interactions with key client… Read More
The marketing field has undergone a significant shift in recent years, moving away from traditional tactics that solely focus on making a sale. Today, businesses realize the value of buildin… Read More
Understanding your customer needs is paramount to success in the sales world. The ability to effectively uncover and comprehend these needs requires a skillset known as sales discovery. Whil… Read More
Launching a new product or service? You’ll need a go-to-market (GTM) strategy. But what is a go-to-market strategy? Simply put, a GTM strategy is a comprehensive plan businesses use to… Read More
Executive Summary Introduction: The viability and scalability of B2B business ideas are crucial factors to consider when assessing their potential success. Creativity plays a significan… Read More
Engaging with emergence isn’t just a fascinating concept – it’s a strategic business move. It’s about understanding that individual parts have properties, but they cr… Read More
Finding New Paths To Success: Unconventional Marketing Techniques For Business Growth As the digital landscape continues to evolve, businesses face the challenge of standing out in a crowded… Read More
Strategic storytelling has become a powerful tool for ambitious influencers looking to drive corporate success. Gone are the days when simply presenting facts and figures would captivate an… Read More
Understanding your customer needs is paramount to success in the sales world. The ability to effectively uncover and comprehend these needs requires a skillset known as sales discovery. Whil… Read More
Manufacturers need to constantly innovate, improve their products, and meet the ever-changing demands of consumers. This is where market research becomes a valuable tool. Manufacturers can m… Read More
Outcome-based thinking is becoming increasingly vital for businesses aiming to launch successful marketing campaigns. This approach focuses on setting clear objectives, outlining desired out… Read More
Action learning involves an active, experiential process rather than passively acquiring knowledge. Action learning is a powerful and dynamic approach to learning that emphasizes the importa… Read More
Interdependence is a concept that challenges the traditional notion of individualism. It is the idea that we are all interconnected and rely on each other for support, connection, and a sens… Read More
The success of any organization hinges heavily on its ability to engage stakeholders and garner their support for proposed solutions. However, traditional problem-solving methods often fail… Read More
Challenges associated with scaling a company often include maintaining the quality of products or services, preserving company culture amidst a rapidly expanding team, and ensuring the infra… Read More
One of the most effective ways to scale a company is by identifying the different wants associated with the problem. How does this solution need to feel to the people who matter: the potenti… Read More
Traditional problem-solving methods often rely on a linear and structured approach, limiting creativity and innovation. This is where action learning comes in. Originally developed in the 19… Read More
Refining your process does not mean narrowing your thinking. It’s the opposite. By pushing ourselves to do research and analysis out of our comfort zone, we will push our thinking in c… Read More
Traditional sales and marketing tactics are losing effectiveness as the digital environment becomes increasingly saturated and sophisticated. Gone are the days when a simple advertisement or… Read More
Action Learning benefits include improved problem-solving, innovation, team building, and engagement. Action learning is a powerful tool that has gained significant recognition in the busine… Read More
From understanding consumer needs to identifying market trends, aligning research with product delivery is paramount. Adopting research as a linchpin for product development helps companies… Read More
The Business901 Fractional Marketing Services allow customers to focus on their core operations while the business development and marketing experts at Business901 handle customer-facing cam… Read More
The manufacturing world is undergoing a digital transformation, with companies embracing digitization to unlock new opportunities and deliver exceptional customer experiences. This article w… Read More
Finding and hiring the right Fractional Marketing Officer (FMO) for your manufacturing company is not a walk in the park. Considering the vast pool of marketing consultants and specialists a… Read More
A GTM strategy is a comprehensive plan businesses use to introduce a new product or service. It’s like a roadmap that guides you from product development to market success, helping you… Read More
Strategic opportunity mapping can be a pivotal tool for businesses aiming for exponential growth. This practice empowers companies to identify, evaluate, and capitalize on business opportuni… Read More
Problem-solving in sales strategy, where creativity meets logic and innovation fuels results. The essence of every successful sale lies in the ability to solve a problem, a talent that is be… Read More
What is Hard about the Problem You Are Solving? A GTM strategy is a comprehensive plan businesses use to bring a new product or service to market. It’s like a roadmap, guiding your pro… Read More
A Market Opportunity Map is a strategic tool used in business to identify potential growth areas. It helps companies visualize markets they can enter or expand within by analyzing different… Read More
The importance of a robust online presence cannot be overstated in the dynamic manufacturing world. With the digital space becoming increasingly crowded, more is needed for manufacturers to… Read More
Marketing and sales are two critical components of any successful business. While marketing creates awareness and generates interest in a product or service, sales ultimately drive revenue a… Read More
Emerging markets can give a competitive edge to your business. However, with so many potential markets worldwide, it can be daunting to determine which is the best fit for your services. Res… Read More
Brands must understand their potential growth avenues. It’s about more than retaining existing customers; it is about tapping into a wealth of existing opportunities with non-customers… Read More
As a manufacturer, you may think, “Why bother with branding? I have top-quality products and a loyal client base.” But here’s the catch – in today’s competitive… Read More
How does a manufacturing company get heard in the bustling marketplace, where the noise of competition is deafening? The answer lies in compelling brand storytelling. Businesses can set them… Read More
A compelling brand story can be the sword that battles obscurity in a marketplace with fierce competitors. It goes beyond memorized pitches and glossy advertising to the heart of what your b… Read More
Community building has evolved in today’s digital era, and Discord stands at the forefront. It’s a powerful platform beyond gaming; it’s a hub for connecting individuals wi… Read More
Introduction: Advertising shapes consumer perception and influences purchasing decisions. Persuasive advertising stands out as it aims to inform or entertain and to convince and motivat… Read More
To truly stand out and make a lasting impact, businesses must think outside the box and beyond the basics. That’s where unique criteria come into play. By incorporating distinctive ele… Read More
Successfully executing marketing campaigns is no easy task. With ever-changing consumer demands and an ever-evolving marketplace, businesses need a framework that can keep up with the demand… Read More
Unlocking the treasure trove of ideas often lies in the magic of sprint-type approaches. Like a key needs a lock, good ideas need competent people and organizations to bring them to life. Ac… Read More
The noise at the top of the funnel is just too great to accomplish much with an unproven funnel. You define a persona, acquire a list or use PPC, create an autoresponder, and go through that… Read More
The Pitfalls of Using Traditional Project Management Tools in Marketing Campaigns: Why They’re Doomed to Fail Traditional project management tools often need to catch up when managing… Read More
This article discusses how reach and frequency play a pivotal role in determining the optimal advertising mix. By understanding and implementing sales activation strategies, businesses can e… Read More
Harnessing the Voice of Your Customers In today’s digital age, where competition is fierce, understanding your customers’ needs is vital for businesses to succeed. Companies are… Read More
Successfully executing marketing campaigns is no easy task. With ever-changing consumer demands and an ever-evolving marketplace, businesses need a framework that can keep up with the demand… Read More
Email marketing campaigns remain a cornerstone of go-to-market strategies for businesses around the globe. As companies vie for their audience’s attention in the crowded digital space… Read More
When building successful marketing campaigns, one-size-fits-all approaches are becoming a thing of the past. It’s all about creating personalized customer experiences in today&rsq… Read More
Companies need a fresh approach that breaks the mold and resonates with their target audience on a deeper level. This is where experimental marketing campaigns come into play, allowing busin… Read More
It is essential for manufacturers to continually evaluate and evolve their marketing strategies to stay ahead of the curve. As we look towards the upcoming year of 2024, it becomes increasin… Read More
The importance of strategic criteria in marketing campaign selection: It’s crucial to have a well-defined strategy when it comes to marketing. This includes establishing clear criteria… Read More
Step into the future of manufacturing with Industry 5.0, the next industrial revolution set to unlock unprecedented potential for manufacturers. Industry 5.0 is all about the collaborat… Read More
Streamlining the Chaos: Why Specialized Project Management Tools are Essential for Marketing Campaigns Executing successful marketing campaigns requires efficient project management. With mu… Read More
One powerful tool that can elevate a manufacturer’s performance is market research. Manufacturers can unlock unparalleled insights that enable them to make informed decisions and outpe… Read More
When it comes to successful marketing campaigns, focusing on customer experiences can make all the difference. Gone are the days of solely promoting product features and benefits. Today, cus… Read More
A hypothesis is a statement or proposition that can be tested and potentially proven or disproven through observation or experimentation. In market research, hypotheses serve as the foundati… Read More
David Maistcr, Charles H. Green, and Robert M. Galford, in The Trusted Advisor: 20th Anniversary Edition – February 2, 2021 (Amazon Affiliate Link: https://amzn.to/48vUlcl ) liste… Read More
Welcome to a glimpse of the future – Industry 10.0. With the rapid pace of technological advancements and digital transformation, industries worldwide are on the brink of a major revol… Read More
Manufacturing companies often focus on research and development, production, and distribution. While these are crucial aspects of the business, marketing is equally important in ensuring the… Read More
Account-based marketing (ABM) has emerged as a strategic approach companies use to direct their marketing resources towards specific accounts within a market. The ABM approach empowers organ… Read More
Marketers are constantly bombarded with the pressure to optimize their campaigns for maximum results. From search engine optimization to social media algorithms, getting caught up in the nev… Read More
Web 3.0 represents the evolution of the internet, offering a more personalized and interactive user experience. No longer limited to simply consuming content, users now play an active role i… Read More
NOTE: LINKS IN THIS MESSAGE MUST BE MANUALLY UPDATED The Spiral Method is a valuable tool for dynamic, targeted marketing campaigns. Often used for optimizing brand identity and establi… Read More
The Spiral Method in marketing offers several advantages, including creating dynamic and targeted campaigns, building brand identity, and establishing emotional connections with the audience… Read More
Incremental Commitment is a strategic approach where marketing campaigns are divided into smaller, manageable stages. This approach provides for better adaptability in the volatile market en… Read More
The spiral method is an approach that involves continuously revisiting and refining marketing strategies to achieve better results over time. While this method has advantages, it also comes… Read More
Product managers face the constant challenge of driving growth and staying ahead of the curve. A crucial aspect of achieving success lies in effective marketing strategies. However, only som… Read More
How Product Managers in Manufacturing Can Leverage a Fractional Marketing Officer for Maximum Success Product Managers face the constant challenge of driving growth and staying ahead of the… Read More
