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A Lean practitioner that specializes in Service Design and Sales and Marketing. Most of my recent work has been in SaaS discipline working with organizations in the Business Development area and to onboard external groups such as affiliate, re-sellers and reward programs. I have also managed and worked closely with their sales and marketing teams and even been that department.
2023-05-15 09:22
A differentiated value proposition is key to a successful marketing strategy. It is the one thing you do better than your competitors that your customers value. Differentiation is what makes… Read More
2023-05-12 10:03
Brand-building is essential for any organization that wants to foster sustainable growth. A successful brand-building strategy starts with understanding what a brand is and how it works. A b… Read More
2023-05-07 09:37
Agile project management is a set of principles, methods, and practices focusing on rapidly developing high-quality products. It is a flexible approach emphasizing collaboration between self… Read More
2023-04-26 10:12
Brand-building is an essential component of any marketing strategy, as it helps to set a company apart from its competitors and create loyalty with its customers. While it might seem like a… Read More
2023-04-24 09:17
It has never been more important for businesses to stand out. Brand-building, or creating a recognizable product identity, is essential for businesses wanting to access their target audience… Read More
2023-04-23 10:08
The world of digital marketing is constantly evolving, and the challenge of attributing purchases to marketing activities is becoming increasingly difficult. Attribution has traditionally be… Read More
2023-04-14 10:03
Are you looking for a new way to bring your strategic plans to life? Do you want to make sure your strategy is implemented in the most effective way possible? Crafting an effective strategy… Read More
2023-03-29 10:08
Creating a strategic narrative is an important component of any successful marketing strategy. A strategic narrative helps to shape how customers perceive a brand and can be a vital way to c… Read More
2023-03-28 09:33
Today, businesses must strive for innovation to stay competitive and thrive in the market. With the rise of digital transformation, companies must remain flexible and agile when deciding to… Read More
2023-03-27 09:04
Identifying and selecting the right channels that best suit your business operations is key when crafting an effective distribution channels plan for your marketing framework. Distribution c… Read More
2023-03-19 10:06
The Keys: Agility, Innovation, and Speed Marketing strategy is an essential part of business success, and these days, it requires more than just a keen knowledge of demographics and psychogr… Read More
2023-03-10 09:01
As a business owner, it is essential to understand the importance of customer identification and why it is necessary for success. Knowing your customers is crucial for any business, as it pr… Read More
2023-03-08 10:11
As a marketer, it’s important to understand and utilize effective account management strategies to ensure you’re reaching your goals and creating an impact. Account management fo… Read More
2023-03-06 10:14
Have you ever been to a party full of people and felt like you have become the center of attention through the sheer force of your creativity? Have you ever wondered what it takes to achieve… Read More
2023-03-01 10:13
Gone are the days when sales training was treated as a one-off event. Today, sales training is critical to success in the modern workplace and should be seen as a continuous learning and dev… Read More
2023-02-26 10:24
Creating A Powerful Playbook For Delivering Maximum Customer Value Creating a powerful playbook for delivering maximum customer value requires an effective framework to ensure the right mess… Read More
2023-02-25 10:25
Business development’s future lies in combining modern techniques and traditional methods. As technology evolves, businesses should utilize new tools and resources to stay ahead of the… Read More
2023-02-23 10:20
Lost customer feedback is a type of market research that collects feedback from former customers or clients to understand their reasons for leaving. This information is great for troubleshoo… Read More
2023-02-20 10:34
Exploring Creative Possibilities: Autonomous Design Design based on autonomous motive is gaining traction in product development and innovation. It focuses on employing autonomous agents to… Read More
2023-02-19 11:13
When it comes to effective marketing, “going viral” has been a popular goal for many years. The notion of an idea, message, or video taking off exponentially, spreading across th… Read More
2023-02-17 11:24
It is expected that businesses will experience price increases over time due to inflation, increased costs, and other market forces. As such, it is important to have an effective outbound me… Read More
2023-02-16 11:30
Product management plays a critical role in the success of any organization’s products or services. Product managers combine design, engineering, marketing, and data analysis skills to… Read More
2023-02-15 11:06
Does a customer’s feedback deserve more than just a thank you? We’ve all been asked to leave feedback after an online purchase or at the bottom of a restaurant receipt. But is it… Read More
2023-02-01 11:29
?When designing products, services, and experiences to meet customer needs, it’s essential first to understand those needs. However, customers’ needs are constantly changing; thi… Read More
2023-01-28 11:40
The days of marketing solely relying on glossy print campaigns and commercials are long gone. With the rise of artificial intelligence (AI), marketing is now tasked with incorporating AI int… Read More
2023-01-23 11:15
As the business landscape continues to evolve, so does the role of the modern salesperson. From navigating an increasingly challenging marketplace to staying up-to-date on ever-changing tren… Read More
2023-01-22 11:17
The implications of a distributed world are far-reaching and majorly impact marketing and distribution. A distributed world requires the use of multiple channels and outlets for marketing an… Read More
2023-01-13 11:34
Every business has its own unique set of challenges. Finding the right solution isn’t always easy, especially if you don’t know where to start. When launching your first product… Read More
2023-01-12 11:26
Loyalty marketing is a growing part of modern business. Increasing customer expectations have made customers more discerning than ever, resulting in loyalty being at an all-time high. To sta… Read More

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