Depending on how you look at it, decorating your social media may be the easiest or the most difficult part of decorating your online marketing for the holidays.
The reason it&rsquo… Read More
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GetTheNut is the official blog of NutshellMail.com and is all about online communication, email productivity management, corporate IT policies, cyber awareness and thoughts on entrepreneurship.
There’s nothing small about holiday marketing when it comes to small business.
And hopefully, you’ve already started thinking about some holiday marketing ideas and a plan to… Read More
A whole new year.
And it’s time to decide what you’re going to do with it.
With days like Motivation and Inspiration Day (Jan. 2nd), and National CanDo Day (Jan. 4th), ther… Read More
Nobody likes missing out on something big. Make sure you’re planning your holiday promotions ahead of time, so you’re not late to the party!
With holiday retail sales reaching… Read More
Let the holidays begin!
I’m always inspired and energized by the “big” holiday season. I can’t get enough of the beautiful lights, gorgeous decorations, amazing fo… Read More
Running a discount during the holiday season is a great way to draw customers into your store and boost sales during this busy time of year. But it’s not the only way to offer somethin… Read More
The holiday season is busy for all of us, but especially for those managing a retail business.
We get it — you want to make sure you take full advantage of holiday spending, wh… Read More
The holidays and the end of the year will be here before you know it.
As a nonprofit, the next few months are a prime opportunity to set your organization up for success to hit your year… Read More
The end of the year is a busy one for everyone, whether you’re selling, fundraising, or buying. And despite everyone’s best efforts, January comes much sooner than we ever want i… Read More
How confident are you in your ability to create or find festive holiday images?
As a webinar designer and presenter for Constant Contact, one of the most frequently asked questions I hear… Read More
Have you put in hundreds of hours of work (or more) into your blog but still don’t get traffic?
Perhaps, you’re an expert in some area and have useful knowledge to share… Read More
Did you know that email marketing offers the highest return on investment (ROI) of all types of marketing with an average return of $36 for every $1 spent? That’s a pretty impressive s… Read More
Most small businesses saw somewhat of a return to “normal” activity this year, which was a welcome relief after the challenges they’ve dealt with in recent years. Consumer… Read More
Imagine it’s Thursday, December 1st, 2022.
Giving Tuesday has come and gone. You’ve participated in a global day of giving, raised some impressive funds, and gained valuable l… Read More
It’s a well-known fact that real estate slows and grows according to the season. Things heat up in the spring, sales hit their peak during the summer, and then rapidly fall as winter a… Read More
You need to get people excited about the good your nonprofit organization does for the community. SMS for nonprofits can help you do just that.
With nonprofit text messaging, you can… Read More
This year, Cyber Monday sales are expected to top $11 billion in sales. And small businesses stand to rake in some major Cyber Monday revenue if they can put together a compelling… Read More
In the United States, holiday shopping is good for business. On average people spend $843.4 billion during the holiday season. And Cyber Monday (Nov. 28th) has become a popular holiday kicko… Read More
Black Friday is when the holiday insanity truly begins. But with that shopping frenzy comes an incredible opportunity for your small business to drum up a lot of holiday sales. In fact, in 2… Read More
To start your business off on the right foot, be SMART about your goals.
My marketing agency was doomed from the start. At least that’s what I thought in 2010. I had no clear direct… Read More
The holiday season is a crucial time for fundraising because 31% of annual giving happens in December, but it’s also a time when your audience is most overwhelmed by sales and nonprofi… Read More
Thanksgiving is not only a time to spend with family and friends being grateful for what you have, but it’s also the unofficial kickoff to the holiday shopping season. It’s curre… Read More
With more than 50 percent of Americans reporting that they shop small on Small Business Saturday, you want to make sure your small business doesn’t miss out!
We’re here to hel… Read More
November. Wow. Such an odd month really.
It’s like all things point to Thanksgiving this month and yet, Thanksgiving (Nov. 24th) doesn’t even seem to get its proper dues anymo… Read More
The holidays are coming, and it’s time to decorate your online marketing with holiday email templates.
That’s right. It’s already time for your business to be thinking a… Read More
Halloween may not seem like a golden opportunity for catching customers — it’s not often associated with major shopping seasons like Christmas or back-to-school. But, even with l… Read More
Many nonprofit organizations need to fundraise constantly, and yours is probably no different. You likely do at least one big push for donations at the end of the year, corresponding with lo… Read More
Crisp weather and warm spices make fall a cozy time of year, exactly the kind of atmosphere to encourage people shopping for a new home to imagine themselves curling up by the fireplace in a… Read More
The holiday season breaks up the monotony of winter by adding festivity and cheer. Families look for ways to make the holidays spread further. They might take their kids Christmas shopping d… Read More
Back in the day, people would simply visit a local shopping mall to browse storefronts in person, looking for the best deals available while they last. But in today’s age of mobile tec… Read More
When I co-launched a t-shirt business in 2008, I had no idea how to create a successful email marketing campaign. Truth be told, I thought I could just “CC” everyone from my Gmai… Read More
Whether it’s for a blog, a social media post, a YouTube video, or a web article, a solid headline can always catch a reader’s attention.
Not everyone has the time to dive into… Read More
When you run a retail business, you’re always looking for ways to increase customer engagement and improve lead generation.
SMS for retail is an important strategy for nurturi… Read More
You know how much a well-executed event can benefit your business, but it starts with getting people in the door.
By following email marketing best practices as part of your promotion str… Read More
If you run an ecommerce site, you need to be sending abandoned cart email — whether you know it or not.
An “abandoned cart” is when shoppers add your products to their o… Read More
When it comes to email design, it’s easy to get carried away.
You want your message to stand out in the inbox and grab your audience’s attention, but there’s also the ri… Read More
Hashtags are everywhere, and I do mean everywhere!
You can now find them on every major social network (excluding LinkedIn), and more than likely, your customers or clients are already us… Read More
There’s no denying the power of the holidays for bringing out the spirit of giving, but the fall months can be just as valuable.
If you’re struggling to come up with fa… Read More
It is hard to believe, but fall is just around the corner. Kids are heading back to school, and business owners are gearing up for the season. Restaurants are creating autumn-inspired menus… Read More
Just as fall is my favorite season, October is my favorite month.
I love October. Not just because I get to over-decorate the house, play dress-up as an adult, and buy way too much candy… Read More
The email marketing stats are in, and they all say the same thing: email marketing is well worth your time and energy. In fact, the average email has a return on investment of thirty-si… Read More
Text messages are a part of everyday life. We use them throughout our day, every day, to communicate with one another while we’re apart.
And while we all use text messages in our pr… Read More
Relationships are a big deal. Family members, friends, coworkers — no matter their relation to you, the people you interact with impact your life in some capacity. This didn’t ju… Read More
Did you know that more than 69% of online shopping carts are abandoned before the buyer completes their purchase? Many buyers tend to get cold feet between finding an interest in a product a… Read More
Do you want to optimize your online business and create more revenue?
One area where businesses lose sales opportunities is right on their checkout page. A product checkout page is where… Read More
Email marketing remains one of the most cost-effective forms of marketing, but it can also take up tons of time — unless you’re using email autoresponders.
These are mes… Read More
From a bird’s eye view, a charity run or walk may look like an organization just made an announcement, people showed up, and everything was a big success. But if you’re in charge… Read More
It happened just last night.
The crickets changed their song.
You know what I’m talking about; that ever-so-subtle shift in nature that says, “Yes, it’s hot right now… Read More
Imagine: You have been working all day without a break.
You finally get off work and realize that you’re so hungry, you’re angry; it’s called hangry.
Those hangry r… Read More
Your digital marketing strategy is built around getting noticed online.
And, just like you wouldn’t try to get everyone’s attention in a crowded stadium by yelling without a m… Read More
These days, pretty much everyone has a smartphone with them at all times.
What an opportunity for businesses to connect with their customers in a number of ways, namely — soci… Read More
The beginning of the year is a great time to reflect on the past year of your business and think back to all the loyal customers who helped you grow and succeed.
It’s also the perfe… Read More
Don’t reinvent the wheel! Use these highly effective event marketing examples to inspire your next event campaign.
How important is event marketing? According to PwC, the second lar… Read More
Most of your customers own a smartphone and they probably check it for messages as soon as they wake up. Don’t you?
That’s why text message marketing is so important for small… Read More
In-person and digital events are a great way to introduce your brand to customers and build a loyal fan base. To make them successful, you need to carefully plan and market each event, attra… Read More
Your customers are telling you a lot about how you should communicate with them just by when and how they buy.
When do you reach out to your customers? During special promotions and sales… Read More
Want to spruce up your website?
The key to doing this is measuring what works on your site and what doesn’t.
For example, if you have a series of blog posts on your site br… Read More
Now that we’re in the Dog Days of Summer (July 3rd – August 11th), temperatures are rising and tempers often rise as well. It seems like everyone gets a little irritable during t… Read More
Event promotion is vital to avoid creating a great event with little to no attendance — or even awareness — and to ensure it’s as big of a success as possible. There are fe… Read More
You can’t knock the power of small business storytelling. From generation to generation, storytelling is the primary way of passing down traditions, beliefs, and important family histo… Read More
Driving sales in B2B companies is a high-effort and high-reward activity.
And lead generation plays the most crucial role in enabling sales. Without qualified leads, your sales team… Read More
Did you know business growth events are one of the easiest and fastest ways for you to grow your business (especially when you combine them with email marketing and social media)?
Why is… Read More
Reaching potential buyers in the real estate world is what it’s all about. Unlike many other industries, real estate leads often start looking when they’re already ready to buy… Read More
You want to provide your customers with top-notch service, test the waters for a new product launch, or get an idea of how you can improve your products.
And you’ve decided to… Read More
In today’s complex world, email marketing alone isn’t enough. Companies need to develop a rich customer engagement strategy to get a leg up on their competition and improve custo… Read More
The excitement that can be created by a simple announcement email is often overlooked by small businesses.
Of course, we’ve all seen the big product launches created by the likes of… Read More
Storytelling marketing is all about engaging your audience and deepening their relationship with your brand.
The power of storytelling is timeless. As a marketing strategy, it proba… Read More
In my town, spring through summer is a busy time for local events.
Walk into any business, check your inbox, or log onto Facebook and you’ll see posters, invitations, and notices ab… Read More
Today, there are endless channels that you can use to market to your customers.
For instance, you can market through social media, email, or online content. But many marketers will only f… Read More
If you live in the USA, the 4th of July is Independence Day.
If you haven’t already, it’s time to fire up the barbeque grill and invite the neighbors over to celebrate. But, b… Read More
July! Woohoo!!!
Just thinking about July makes me want to dance around in a sprinkler.
It’s that perfect time of year where the days are hot enough to enjoy a run in the sprinkle… Read More
Do you remember all those birthday parties you had as a kid? Friends, neighbors, classmates, family, uncles and aunts, grandparents… the guest list was always full.
You would spend… Read More
You’re not just a small business owner; you’re also the chief cook, operating engineer, and marketing genius behind the small business you run.
Your time and energy are… Read More
The small business leadership journey is filled with triumphs, but it’s also filled with various challenges and obstacles.
Whether you’re looking to start a business or… Read More
Transactional email is an easy, hands-free way for you to build relations with your customers and increase brand loyalty.
While marketing emails are traditionally used to boost awar… Read More
Being an LGBT business owner isn’t always easy but with the National LGBT Chamber of Commerce (NGLCC) at your side, you become part of a network that is here and ready to help at a mom… Read More
You’re fabulous, just the way you are. So why do you need personal branding?
Personal branding has nothing to do with changing your essential you-ness. It’s the process of ref… Read More
It’s time you started using social media for your nonprofit.
With nearly 4 billion social media users worldwide, it’s safe to say that there’s a large online audience to… Read More
You’ve got a solid email marketing strategy for your regularly cadenced email and now you’re ready to take the next step to improve your results. It’s time to add email mar… Read More
For years I’ve gotten a pedicure on June 1st. Where I grew up, June 1st was the first day that it really felt warm enough to start wearing sandals.
So, for me, getting a pedicure on… Read More
The first week of May is National Small Business Week — a time to recognize the small businesses that fuel this nation, and the people who make them go.
As champions of small busine… Read More
Small businesses are a big deal.
Today’s small businesses employ nearly 50% of U.S. workers. That keeps more money in local economies. Helping those communities to advance over… Read More
Adding landing pages to your website can improve your digital marketing success.
But, not all landing pages are created equal and knowing what makes a good landing page can help you engag… Read More
I have a confession — I love shoes.
I love them so much that I once received a handwritten note from a store for buying so many.
I also love the yearly automated happ… Read More
You want to create a buzz around your business. Social media platforms have the power to help you reach new audiences and grow your business.
And social media contests for small busi… Read More
I love a good video and I’m willing to bet your subscribers do too.
Videos give email campaigns an element of interactivity that can intrigue, entertain, and even teach your s… Read More
When you run a nonprofit organization, keeping your community engaged in what you’re doing is a critical part of success. Securing nonprofit funding hinges, in part, on your ability to… Read More
Coming up with great blog post ideas and regular content can be daunting but don’t give up.
Blogging is a proven way to enhance your SEO. Besides yielding higher rankings on search… Read More
Do you celebrate National Small Business Week at your business?
If not, this year is a great time to start!
As a tradition spanning over 50 years, National Small Business Week gi… Read More
If your email marketing campaign hasn’t been the major success you were hoping for, you may be guilty of sending email blasts rather than using your messages to nurture genuine relatio… Read More
Nonprofit organizations saw explosive growth in 2020 and 2021 thanks to a rise in charitable giving and donor retention. While all signs point to continued growth, nonprofits must remain dri… Read More
Demand generation marketing is the primary way brands can bring in new customers.
When it comes to growing your business, it’s not enough to just nurture your existing leads. While… Read More
Email marketing has the ability to nurture leads because it uses a platform people already rely on regularly. In fact, more than four billion people — over half of the world’s p… Read More
Understanding the “who” behind your customers is essential to your success. If you aren’t sure what your customers’ characteristics are, it becomes increasingly diffi… Read More
I am Batman!
Okay, not really, but May 1st is Batman Day. While not an official May holiday, Batman Day is just one of many fun and zany reasons to celebrate this month. With holidays lik… Read More
The answer to whether or not Google ads are worth it for your small business depends on how quickly you want to start driving traffic to your website.
If you’re just starting out, y… Read More
Residential cleaning services are a $1.2 billion industry that has grown, on average, 6.6% each year for the past decade. Starting a house cleaning business can be great, as it allows busine… Read More
For many Americans, a cup of coffee is a morning ritual that perks them up and keeps them going throughout the day. Even though most people now work from home, many are still frequenting loc… Read More
When I met my friend Mark, he had just spent the last two years in the pandemic’s social isolation creating an impressive collection of three-dimensional, colorful psychedelic artwork… Read More
Deciding where to invest your marketing dollars isn’t a decision you take lightly as a small business owner.
You know you need to attract new customers and keep your existing client… Read More
