2023-05-28 22:33
Hey Gang,You may be asking, "Can I use my SNAP or EBT card on Amazon"? You sure as heck can! You can absolutely use your state EBT card or SNAP card at Amazon.com for all kinds… Read More
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The Mad Marketeer Blog
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Opinions, news and dicussions about direct and general marketing principles. Anything goes.
2017-04-24 21:52
Abercrombie and Fitch is a 100+ year-old purveyor of fine sporting goods and accoutrements for the discerning outdoor enthusiast. It was a venerable old name with a storied past, known… Read More
2016-08-15 19:37
Beyond the Gilded Cage. In 2016, it doesn’t take much looking around to find companies who are absolutely killing it on social media in general, and Facebook in… Read More
2016-08-12 19:35
In 2016, the astute marketer understands that traditional marketing is becoming less and less effective with each passing day. Jingles and catchy slogans are being… Read More
2016-08-10 19:55
So your company has expanded to become a global powerhouse? You've got product in over 20 countries? Wow, that's awesome! How are you dealing with the competition? A… Read More
2016-08-09 21:18
Introduction The continued upward movement of traditional direct marketing combined with the explosive growth in online retail sales creates an unprecedented number of tra… Read More
2016-08-08 05:01
Noted anthropologist Edward Hall is widely attributed as being the father of the High Context/Low Context Culture concept. Hall uses the two terms to d… Read More
2016-03-11 07:10
Introduction Corporate social responsibility, or CSR, has been defined as the continuing commitment by business to contribute to economic development, while improving… Read More
2015-12-07 22:59
Web Analytics for the Cure.Web Analytics for the Cure.Cancer is an insidious, cruel, and indiscriminant disease that wreaks havoc on healthy, living cells. Socio-economic boundaries me… Read More
2015-11-30 06:16
I think it’s safe to say that just about everyone knows Google by now. It’s only the largest search engine on the planet by a fairly wide margin. In fact, 77 percent… Read More
2015-11-25 03:10
Let’s face it, the Internet has totally changed the way business is conducted and monitored. Although a company that wants to be fully marketing-integrated will still participate in of… Read More
2015-11-10 00:52
Finding The Perfect Social Media Balance For Your Content.OR:Goldilocks and the Way Too Many Social Media Platforms.Once upon a time, there was a dynamic and promising startup company called… Read More
2015-11-03 01:09
Oh my gosh! What could he be talking about? Page visits? Probably page visits. I bet it’s page visits. Or maybe visitors. This is so exciting, I can&rsquo&hell…Read More
2015-11-03 01:05
What is Bounce Rate Anyway?Though many web metrics seem to be shrouded in mystery, only to be deciphered by the rarified few, the vast majority of them are simpler than you would think. &hell…Read More
2007-02-16 05:22
Direct marketers have known about the wonders of database marketing and the resulting ability to judiciously manage the "customer relationship/experience" for quite some time now. Its only b… Read More
2007-01-29 06:08
Ah, just what this world needs --another BLOG. Yeah, well, I can't believe it either. It's just that I have reached a point in my life where my passions can no longer be contained within the… Read More
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