2014-03-18 17:05
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When we write a successful direct mail letter, we’re creating a conversation between the letter signer and the recipient. A conversation that persuades the reader to ta… Read More
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Direct mail blog: Lessons learned and shared to make your direct mail more profitable. Tips on copywriting, graphic design and how to improve readability.
2013-09-04 18:01
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You have probably seen how personalizing a direct mail letter can lift response and increase profits.
Personalizing our letter often means having a computer extract informati… Read More
2013-07-17 17:56
When you get down to basics, a direct mail letter is a conversation between the letter signer and its recipient.
A successful direct mail letter is one that motivates the reader to take a sp… Read More
2013-04-09 23:44
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Your letter signer is a person with a story to tell. A story that may give you new ways to relate to your mailing’s recipients.
Successful direct mail is a conversation… Read More
2013-03-19 21:22
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I’m a strong proponent of testing direct mail premiums. Why? Because they typically increase the mailing’s response rate and its net profit!
Take, for instance, t… Read More
2012-11-20 18:00
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Whether you’re a direct mail copywriter, an account executive, or a group manager, here are 5 things you’ll want to know when planning — or approving &mda&hell…Read More
2012-10-03 16:15
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It’s said that the purpose of a direct mail letter is to sell, whereas the objective of a mailing’s brochure is to explain.
That said, many mailers seem to have a… Read More
2012-08-25 00:12
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When attempting to beat the control, the temptation is to focus on new copy. But testing new copy alone has far less potential to influence results than does making changes t… Read More
2012-04-24 16:35
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The purpose of a direct mail letter is to motivate the recipient to take a specific course of action. But to persuade the reader to take action, we must first get him or her… Read More
2012-01-18 19:43
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We all make mistakes, but years ago a teacher told me, “If you’re not making mistakes, you’re not doing enough.”
Mistakes can be learning experiences… Read More
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