2010-06-16 18:13
Are free PR sites any good? They sound awfully appealing, but after some initial tests, I'm not so sure.I recently posted a press release for a client using PRWeb, a PR site that submits pre… Read More
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2010-06-09 16:57
My friend and former co-worker Sheila had just decided to go into consulting, focusing on online and search marketing, and she wanted to get my advice on what had worked for me in getting ne… Read More
2010-05-28 22:12
If you're a company trying to get VC funding or internally pitch a new product/market to your executive team, one of the key questions you'll get asked is the potential size of the market yo… Read More
2010-05-12 22:45
There's been so much discussed about the iPad - especially here in Silicon Valley - and how it's either 1) going to change the world or 2) fizzle in the marketplace. Now almost a month afte… Read More
2010-04-28 22:50
Yesterday, I attended a local SVASE lunch featuring CEO's from Vyatta, Red Condor and Serious Materials who shared what they thought was most useful for creating buzz, especially with a star… Read More
2010-04-21 20:35
Good consultants can be one of the most important assets for you and your company, so why do some people throw money away once they've hired them? Having been both a client and consultant my… Read More
2010-04-09 18:02
I recently completed an engagement with a client who was using a messaging technique called Power Messaging (from the company Corporate Visions). The technique is very similar to my standard… Read More
2010-03-24 16:53
Last week I attended Cloud Connect, a conference in Silicon Valley focused on cloud computing service providers. Besides getting caught up in the latest on cloud computing (it seems like eve… Read More
2010-03-17 00:45
I'm wrapping up a client engagement involving agile software development - a software methodology that emphasizes frequent iterations instead of the traditional and sequential approach of de… Read More
2010-02-23 04:38
I recently partnered with Vertical Response, a marketing automation solutions company, to offer a TopSprout Marketing Starter Kit, valued at $10,000, as a prize for a lucky Vertical Response… Read More
2010-02-18 23:46
You don't need to be Apple or Coca-Cola to be a marketing machine. There are some "no duh" rules of marketing I think any company should follow. But in recent conversations with two otherwis… Read More
2010-02-04 16:55
I'm fascinated by train wrecks, and Toyota and Tiger Woods have been recent spectacular disasters. Both Toyota and Tiger are great examples of how you should NOT manage public rela… Read More
2010-01-21 22:05
Marketing products in the B2B world can often be a rational process - Product ABC can help you save $1000/month, bring in 25% more revenue, and by the way, here are some customers to prove i… Read More
2010-01-06 18:20
With the average cost of a basic website design ranging from $7000 - $10,000, I've seen many companies try to save money by creating their website themselves but end up creating god-awful we… Read More
2009-11-20 23:30
I just stopped by Dreamforce, salesforce.com's annual user conference, and found some examples of good, bad and ugly event marketing. Many companies spend a large portion of their marketing… Read More
2009-10-06 17:15
TopSprout is now one year old! When I started TopSprout last October, I had no idea how the next few months would turn out. Some people called me crazy for starting a new business in such a… Read More
2009-09-19 04:42
As part of helping with new product launches or company messaging engagements, I often get asked to create a company brochure or product datasheet. Based on what I've done for my clients, I'… Read More
2009-09-03 17:16
I recently attended a local start-up event where many attendees had questions about how they should pitch their products in an ongoing recession. While limited budgets and competitive pricin… Read More
2009-07-11 18:15
In my first TopSprout blog on DIY Marketing, I provided some sample templates for creating a marketing messaging hierarchy and an overview PowerPoint. But what I've found in talking to new c… Read More
2009-06-09 00:35
During some recent conversations with three company founders, I told them about a free and easy way to bring in more money to their business. But so far, they were all hesitant, and none of… Read More
2009-05-14 06:06
I'm tired of marketing. At home, at work, on the road - I'm constantly deluged with companies trying to get my attention with bad marketing that doesn't break through the clutter.So what are… Read More
2006-06-07 11:16
I like metrics that are easy. RunKeeper app on the iPhone? Great! iPod Nano with built-in Nike+ for running – with geeky LunaTik watchstrap? So convenient! So when… Read More
2006-06-07 11:16
Fact #1: Steve Jobs is a great presenter. Fact #2: You are not Steve Jobs.Steve Jobs makes the boring sound "revolutionary!" In the marketing world, especially the high-tech marketing world… Read More
2006-06-07 11:16
Good ol' Kenny Rogers. (Before his rotisserie chicken and plastic surgery, of course). I've been taking an inventory of what things I've been doing to drive business for TopSprout, and after… Read More
2006-06-07 11:16
Silicon Valley is always ever-hopeful! Why? I've been getting a good number of requests to help people with their funding pitch for VC's or angel investors. While there's tons of advice out… Read More
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