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Any company's relationship with its customers determines how successful it will be in the long run. Customers are the most valuable assets for a business. Good customer service can make or break a purchase decision. Customer success and service are both equally important in the success of a company. Although they both emphasize client-centric operations, customer success and customer service take different approaches. Using these names interchangeably could lead to misunderstandings both inside and outside of your company. The key difference between customer success and customer service is that the former is a proactive approach while the latter is a reactive strategy. Because of this, we must clarify and examine the distinctions between each to show how, when combined, they can take your company to new levels of height. Let’s dive in… What is Customer Success? Customer success companies prudently and proactively distinguish and resolve issues that keep clients from understanding their objectives. A positive customer support can turn a potential customer into a loyal one. The proactive approach consists of the following:          Building, growing, and strengthening relationships with your customers;          Gaining knowledge of your customers’ organizational goals, constraints, etc.;          Assisting your customers in achieving their objectives;          Assisting with the effective application of your services or goods.   What is Customer Service? Customer service takes a more reactive approach, i.e. dealing with problems when they come up after the event. Customer service is fundamentally the practice of maintaining customer satisfaction with an item or brand. These encounters can take place during a transaction, whether it is online or offline, a sale or a return, as well as during any type of communication between a business and a consumer. Customer service frequently helps identify an issue that a client could be experiencing and coming up with an efficient, prompt remedy.  The distinction between these two concepts should serve as a reminder to avoid engaging in "business as usual" because the corporate world is, of course, constantly changing. You must be on guard and willing to change your business methods as necessary if you want to keep your firm operating at its best.