2024-03-25 00:20
Unlike most business owners I come across, I never dreamed about running my own show. But somehow, it kinda just happened… accidentally.
Then POOF! Here I am, 20 years o… Read More
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Copywriting Agency - Refresh Marketing Blog
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The best copywriting agency will do more than just write copy for your website or marketing materials. They will take the time to understand your needs and goals and then craft a comprehensive content strategy designed to help you achieve the success you’re seeking. This is precisely the kind of caring approach you’ll find from the digital marketing experts at Refresh Marketing. Visit refreshmarketing.com.au to take the first step in transforming your business today.
2024-02-01 03:32
‘Update LinkedIn profile’ has probably been sitting on your to-do list for a while now.
I get it – the platform can seem intimidating (maybe even a tad boring).
But y… Read More
2023-11-17 06:29
See this pic? It’s me, enjoying an after-work drink with Phillip – the Co-Founder of one of our favourite clients here at RM.
And no, it wasn’t a special occ… Read More
2023-11-14 04:28
Poor grammar bugs many of us. And when it comes to your write at work, sloppy mistakes detract from your message and question your credibility. They can damage your employer’s brand &n&hell…Read More
2023-11-01 04:58
As the only Gen Z’ers at RM, Alanna’s and my communication style lives rent-free in the minds of our ignorant yet endearing colleagues.
So, at long last, we deemed it time to… Read More
2023-09-26 00:00
If you know me (even a little), you’d know I love listening to podcasts.
But the operative word there is listening. I never considered actually launching one of our own here a… Read More
2023-08-31 01:03
The AI invasion is upon us. You have two options: run or reach out.
At least, that’s what the online discourse would have you believe. I’m a copywriter, and what do I th… Read More
2023-07-24 21:42
A client recently sent me a clip of Andrew Bolt complaining about NSW Transport’s ‘absurd’ $200K investment in business writing training for its staff.
You’ll need… Read More
2023-07-06 07:16
There’s a hidden deficiency in almost every workplace. And it’s disturbingly easy to find.
Bad business writing.
It’s tempting to turn a blind eye to the waffly e… Read More
2023-07-06 07:16
There’s a hidden deficiency in almost every workplace. And it’s disturbingly easy to find.
Bad business writing.
It’s tempting to turn a blind eye to the waffly e… Read More
2023-07-04 23:18
Have you personally come across a tautology before? Did you catch it in the previous prior sentence? Or that one?
Tautologies can be little rascals. Keywords: can be.
Most of the… Read More
2023-06-27 23:22
Whoah! You just wrapped up a Zoom call with a burning-hot prospect.
Let’s call her Prudence.
The chemistry was electric. And she couldn’t hide her excitement about yo… Read More
2023-06-26 00:04
By Jerome Wong
Cool co-workers, coffee breaks and copywriting
When I met Vikki and Rob at a business writing workshop last year, it was the second time I’d heard of copywriting… Read More
2023-06-23 05:28
A hit headline delivers on two fronts. It sparks intrigue. And it sets the tone for the content to follow – promising readers that the value to come will be worth their time.
Too mu… Read More
2023-05-26 07:05
Content marketing. It’s the non-negotiable component driving any hardy inbound sales system.
But without a strategy, knowing what to produce – and where, when and how t… Read More
2023-04-26 04:52
Content marketing is a funny thing. Every business wants to play the game – but very few ever get ahead.
In fact, some don’t even know what content marketing really is. … Read More
2023-04-19 22:41
Even if you’re not a budding Christiane Amanpour or Graham Norton, knowing how to interrogate interview people is a handy skill to have.
Especially if you do copywriting or lead an… Read More
2023-03-07 22:38
Tell me if you’ve heard this one before. Your business has launched a hit product. Or you’ve helped a client reach new heights.
Aha! Your marketing team thinks. There’s… Read More
2023-02-20 23:02
Hey Chats,
(Is it ok if I call you that? We’re gonna be ‘friends’, after all.)
You’ve created quite the uproar, haven’t you? Coming in here, crash landin… Read More
2023-02-20 03:10
How many people do you know who start a blog, write two soggy articles and close their computer with a self-satisfied ‘tap’ – never to return to their WordPress again?
W… Read More
2023-01-31 03:17
So, you’ve spent hours writing and editing your blog article. You’ve done your final polish – feeling proud as punch about your quality piece.
Now what? Publish it on yo… Read More
2022-12-06 00:15
Is your blogging giving you a flogging?
I feel you. Writing a blog can be a slog. Like walking through a fog. Being stuck in a bog. Or…going on a long jog.
But don’t fret… Read More
2022-12-02 01:09
Whether you know the term or not, you’ve probably used the passive voice in your writing (maybe without even noticing it).
It’s a way of tweaking your sentence structure to sh… Read More
2022-11-14 22:56
YouTube creator. Climate activist. Reader. Student. Copywriter. And most importantly – coffee connoisseur.
RM’s very own Zach Garry is a man of many talents, with each buildin… Read More
2022-11-10 00:46
Thinking of tackling your website’s words yourself? Bold move.
It might have its merits. But how does it stack up against outsourcing to a professional copywriter?
We’ve un… Read More
2022-11-06 22:55
You’ve planned out a blog post, a report, a press release – heck, an email. You’ve written it with flair and vigour. You’ve edited it for clarity, concision and other… Read More
2022-10-30 23:44
So you’re looking for a pro to handle your copywriting. Good shout.
But, on your journey to find the perfect writer, you hit a fork in the road: freelance copywriter – or copy… Read More
2022-08-26 02:10
When was the last time you shook up reviewed your marketing emails?
So much has changed in the world of email marketing in recent years. And with each passing day, we have access to more… Read More
2022-08-24 03:31
If your business regularly hires graduates, you probably have a long list of things to teach them.
But have you included business writing on that list?
If not, don’t be surprised… Read More
2022-07-13 21:22
Emails with a confusing response… or no response at all? Website pages with high bounce rates? Sales proposals that result in radio silence?
My oh my! What’s going on?
We… Read More
2022-07-06 05:12
Compared to profit-peckish businesses, writing for not-for-profits (NFPs) has a distinctly different process and style.
Here at RM, we’ve worked for many NFP clients over the years… Read More
2022-06-23 06:07
Emails. Website content. Social media posts. Signage. Product packaging.
Every time your brand has something to say, it uses a voice. But it can’t just be any voice.
No no no. If… Read More
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