2024-04-21 23:07
Businesses can nurture leads with email marketing, sending personalized content and directing them to a landing page designed to engage and convert potential customers.
85% of E-commerce ma… Read More
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Outsourcing Philippines Blog
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USource - Outsourcing services Philippines. Tips, guides, general information - for businesses in the United States, Australia, Canada and the United Kingdom looking to outsource digital projects to the Philippines.
2024-04-19 06:40
Data is the most powerful thing in digital marketing. For instance, it helps you understand how your ads are performing and make smart decisions for the best results. That’s where aut… Read More
2024-03-31 23:17
Mobile-first copy helps you connect with your audience by ensuring content is easy to read and navigate on smaller screens, resulting in a better user experience. Plus, search engines favor… Read More
2024-03-04 23:22
In the age of visual content with TikTok, YouTube and Instagram reigning supreme, graphic design is a vital part of digital marketing more than ever, shaping the way you communicate with yo… Read More
2024-02-27 23:21
To this day, YouTube is the undisputed powerhouse of online video content. TikTok is catching up, but YouTube still has over a billion hours of video watched daily and a diverse global user… Read More
2024-02-26 23:35
When done right, SEO connects businesses to their target audience, and even contributes to helping unlikely customers down the road to conversion. One of the most notable advancements in SE… Read More
2024-02-21 06:52
E-commerce SEO boosts your online store’s visibility and attracts more customers. Fine-tuning your product listing for higher rankings in search engine results through e-commerce SEO… Read More
2024-02-21 06:36
As you scroll through your social media feeds, algorithms silently curate the content you see, prioritizing posts based on factors such as relevance, engagement, and user activity. This per… Read More
2024-02-21 06:36
Social media platforms have become indispensable tools for businesses seeking to amplify their brand presence and connect with audiences on a global scale. From engaging content and targete… Read More
2024-02-02 05:58
Companies combine organic and paid strategies to reach their target audiences, employing either one or the other as time and circumstances demand, or as resources allow.
Knowing which appro… Read More
2023-10-04 01:35
After attracting their attention with your graphics and video, your copy is the next thing your audience sees. Whether it’s a caption on your social media post, an email subject line… Read More
2023-09-01 06:36
Email may feel like an archaic way of marketing. But believe it or not, it’s still one of the most effective and most profitable marketing tools.
According to Litmus, each $1 you spen… Read More
2023-08-28 01:27
Unless they choose to turn off their connection, people are now always online. Innovations in telecommunications and mobile devices have made the internet a mainstay of mobile devices.
Acco… Read More
2023-08-07 03:29
Whether you are a startup or an established business, including videos in your marketing campaigns is a must. In 2023, the average person watches 17 hours of online video per week, which is… Read More
2023-08-07 01:41
As much as we’d like to think that consumers are rational with their purchases, not all of them are. Some people buy with other motivations. And most consumers are story driven instea… Read More
2023-08-01 00:46
All online businesses need customer service. It’s not a matter of if, but a matter of when and how much.
Customer service handles things out of your control in every stage of your cus… Read More
2023-07-25 01:51
We’ve all experienced those moments of anticipation and excitement when we reach for our phones, open a food delivery or ride-sharing app, and order food or rides online.
In that inst… Read More
2023-07-06 01:44
When we talk about SEO in general, we often imply that it’s On Page SEO. And it’s one of the key ingredients in marketing that any online brand should have at some point.
Howeve… Read More
2023-06-30 01:27
Programmatic advertising is the automation of the ad implementation process.
Paid advertising implementation entails buying an ad space and that whole process. So even though digital paid a… Read More
2023-06-20 02:07
Every company goes above and beyond to personalize and tailor its email campaigns. And for good reason—personalization in email is profitable.
One of the most obvious advantages of p… Read More
2023-06-20 01:39
Whether you’re just starting in business or already in the field for a long time, there’s one thing that won’t change: you want your target audience to take action. Not ju… Read More
2023-06-11 22:30
Whether you’re a small business owner or the Digital Strategy Manager for a multinational company, your website needs to stand out from the 1.13 billion websites worldwide on the inte… Read More
2023-06-08 06:47
With all the rising creativity in the market, brands today need to create a distinctive visual identity that can survive. And this visual identity is all about the visual elements that mak… Read More
2023-06-08 06:29
When it comes to using data, the quality of your insights and analysis depends on the quality of the data you have.
Garbage in, garbage out. If you start with bad or inaccurate data, you&r&helli…Read More
2023-06-06 01:44
Backlinks are like digital referrals from other websites to yours. It’s an important part of SEO (search engine optimization). When reputable websites link back to your site, it tells… Read More
2023-06-05 05:32
The moment you build a website for your business, you hear one big thing: keywords. It’s the lifeblood of being online.
When you strategically incorporate relevant keywords into your… Read More
2023-06-01 03:12
Google Ads aren’t for free, but you can use them to increase conversions and expand your customer base.
You’ve probably seen (and most likely clicked on) a Google ad, and so hav… Read More
2023-06-01 02:51
Every click and conversion matters. Almost all businesses strive to maximize their return on investment (ROI) and achieve their campaign objectives. And this is where automated bidding stra… Read More
2023-05-30 03:13
With the widespread use of social media, customers now have a platform to express their opinions and experiences publicly. Businesses often encounter negative comments from clients or custo… Read More
2023-05-30 00:30
Customers have come to expect live chat as a standard feature on business websites, especially in specific industries and niches such as hospitality, services, and SaaS. It’s an integ… Read More
2023-05-25 00:00
Are you considering creating an email list, but still not quite sure why they’re necessary? We’ll tell you one thing: email marketing is still one of the primary drivers of traf… Read More
2023-05-09 03:38
Infographics have been in use for decades, even if they weren’t named that way before. Digital will only get even more high tech, and the old adage, “a picture is worth a thousa… Read More
2023-05-02 02:48
As consumers, the “shopping experience” definitely adds to the decision-making whether we will make a purchase or not. UX design is an important aspect of your web development… Read More
2023-04-19 02:03
Google Ads is a crowd favorite among marketers, and it’s not just all hype. Google Ads produce results, an integral part of advertising and eCommerce. Whether you’re new to eCom… Read More
2023-04-12 01:05
We all know trends come and go. Sometimes, they have a resurgence or renaissance. This year, it’s not different. Most of the trends we have for this year are actually not new, even AI… Read More
2023-03-30 01:40
Imagine you’re creating a presentation to an outsourced team to relay your performance data and your expectations. And then imagine their reaction if all your slides are just paragrap… Read More
2023-03-28 02:21
Automating things isn’t new to the modern man. We drive cars with automatic transmission, we have automatic rice cookers, heck we even have doors that open automatically.
And the most… Read More
2023-03-27 01:22
For your business to effectively grow, you need to cultivate relationships. And the first step in cultivating your relationships is knowing and understanding your customer.
Know Your Custom… Read More
2023-03-22 03:26
Even before ChatGPT shook up the digital world, DALL-E has already been making waves as an AI in the digital art community. It’s deep learning AI that produces images based on your &l&helli…Read More
2023-03-22 02:51
Let’s start with a fundamental truth: your company can’t do without a social media presence.
It doesn’t matter if you manage an enterprise getting bigger or a small local… Read More
2023-03-22 02:08
Remarketing is all about reaching potential customers at the right time with the right message.
It’s a technique that allows businesses to target users who have already interacted wi… Read More
2023-03-22 01:52
As a customer specialist, your job is to ensure that every customer feels heard, valued, and satisfied with the service they receive.
Providing top-notch customer support can be tricky. Cus… Read More
2023-03-06 03:04
Have you ever wondered how your favorite websites manage to function so well and look so great? There is a wonderful interplay going on between front-end and back-end web development in eve… Read More
2023-03-06 02:17
Email marketing is a highly effective way to reach out to your target audience and drive conversions, but it’s not as simple as sending out a mass email and hoping for the best.
A/B t… Read More
2023-03-01 01:42
Copywriting is a crucial aspect of marketing, and cultural differences can have a significant impact on its effectiveness. Tone-deaf content isn’t acceptable, and shouldn’t be p… Read More
2023-03-01 01:21
What is an Ecommerce FAQ page?
Your FAQ page, or “Frequently Asked Questions” page, is one of your eCommerce store’s most underappreciated functions. Building trust and ma… Read More
2023-03-01 00:55
In terms of growth, the premise is simple online: Big things are slower, small things are quicker. That’s why the most efficient way to scale businesses faster is to outsource some of… Read More
2023-02-27 04:57
Imagine yourself feeling a little peckish as you wander down the street when all of a sudden, your favorite burger restaurant’s billboard appears in your field of vision. You’re… Read More
2023-02-27 02:56
The short answer is no. It won’t kill SEO, but it will change SEO as we know it.
While we can have a semantic argument about “changing the way it used to be is almost the same… Read More
2023-02-24 06:24
You can ask ChatGPT to do pretty much anything within the realms of language processing, and it will politely give you answers or politely apologize and remind you of its limitations.
What… Read More
2023-02-07 07:46
Like a crow drawn to a shiny object, social media users are drawn to captivating visual content.
When we first encounter a post on social media, we rely primarily on our visual sense. A lo… Read More
2023-02-03 01:20
Web development is an essential aspect of any business today. It’s not the core aspect of most businesses, but it should be done right and done well. Even if you don’t sell onli… Read More
2023-02-02 06:26
Building a social media presence can take a lot of time. You need to consistently post contents of different multimedia formats, and follow the latest marketing trends. And deciding whether… Read More
2023-01-23 02:47
All customer-facing services are critical for your business because satisfied customers spend more and choose you again, and again.
But standing out from the competition with positive custo… Read More
2023-01-19 03:22
You can set up your Shopify account in less than 15 minutes but customers won’t automatically buy from your store. For some sellers it can take months before a single purchase is proc… Read More
2023-01-17 01:50
Strategies which helped your business improve its organic search rankings in the previous year may not work this year. Search engines are constantly improving their ranking algorithms, as t… Read More
2023-01-12 02:31
In 2022, the global digital advertising market reached $USD602.25 billion with 59.3% of the world’s total population using digital to communicate and connect. And brands utilize onlin… Read More
2023-01-06 01:28
It used to be that only the largest corporations routinely established offshore teams. Not anymore. In the current economic climate, small and medium-sized enterprises (SMEs) can particular… Read More
2023-01-05 05:24
For every dollar spent on email marketing there’s a $42 average return on investment. Businesses leverage email marketing strategies to distribute content organically, establish custo… Read More
2023-01-03 00:43
What makes TED Talk speakers enticing to their audience? Simple. They use words to inform, educate, motivate, or inspire. They have these emotions in their words that even when read on the… Read More
2023-01-02 23:59
Although automated moderators take down 95% of reported content, it still falls short in detecting nudity, firearms, sexual activity, and drugs on live streams and numerous posts they recei… Read More
2022-12-14 00:36
Offshoring is always outsourcing — but not all outsourcing is offshore.
Outsourcing is when a company shifts its operations to a third-party service provider. While offshoring is outs… Read More
2022-12-07 02:39
Customer support agents interact and communicate with your customers on behalf of your company. Because happy customers spend more, 24% of small businesses outsource customer support servic… Read More
2022-12-05 04:57
Businesses with consistently high Environment, Social, and Government (ESG) performance have 2.6 times higher total shareholder return. With companies planning to incorporate ESG into their… Read More
2022-12-05 03:34
While you’re searching for a good online business, you probably see drop servicing as an option for earning profits. But how true are the promised earnings with less capital?
The term… Read More
2022-11-23 04:54
The resilient economic driver of the Philippines with over 11% contribution to national GDP, the Business Process Outsourcing (BPO) industry is predicted to see increasing national revenue… Read More
2022-11-23 00:47
Employer of Record (EOR) is the registered employer of your employees on paper, they are only for record. They make remote work easier for your company. Employer of Record helps small to en… Read More
2022-11-17 01:08
With over 4 billion users across the globe, social media has become an integrated part of nearly everyone’s lives. It used to be something that people used for entertainment, but now i… Read More
2022-11-07 07:33
Offshore outsourcing is more than delegating business tasks. It is a strategy to be competitive in your industry, no matter your business stage, on top of the beneficial cost-cutting.
Nowad… Read More
2022-11-07 01:00
A workplace culture gives your remote team its identity and sense of belonging. Virtual staff usually work alone or collaborate with your other freelancers. Find out how you can turn your v… Read More
2022-11-07 00:40
Business process outsourcing (BPO) now has the biggest workforce in the Philippines. Freelancing just added more to the income growth. Here we give you insider’s numbers on the rates… Read More
2022-11-07 00:39
64% of business leaders say that customer service has a positive impact on their business growth. Customer satisfaction and retention are two of the most important goals of ecommerce, that&r&hell…Read More
2022-11-07 00:20
Keep them once you’ve got them! Virtual assistants can and do leave bad managers. Here’s the lowdown on the DO’s and DON’Ts so that your freelancers are loyal to you… Read More
2022-11-06 22:45
You want to hire virtual assistants but you’re not sure if you can or should? Here’s a handy checklist on how to stay ahead in the “remote revolution.”
You want to b… Read More
2022-11-06 22:30
It’s the age of younger but skilled freelancers. More than ever, age is only a number. But it also comes with certain traits. Here’s a guide on how to work smart with your Mille… Read More
2022-11-03 15:45
Hiring a virtual staff cuts up to 70% of costs and gives you better profit margins through a varied talent pool, but outsourcing can bring more than just profit and reduced costs. Don&rsquo&helli…Read More
2022-10-26 00:24
Happy customers spend more. A customer who has a positive experience in customer service spends 140% more than those who had a poor experience. What does this say for your strategy? Priorit… Read More
2022-10-25 21:20
Let’s talk about the return of investment. How does a virtual assistant expand, grow, scale up and upgrade your business when it costs you money to have one or a team of them?
In the… Read More
2022-10-24 23:26
Customer support remains a crucial part of a business, startup, or establishment. Especially now with the rise of ecommerce, online shoppers expect the buyer experience to be as seamless an… Read More
2022-10-24 01:41
The growth of eCommerce is evident now more than ever. Physical stores are not enough: customers prefer to shop online.
In 2021, there were 2.14 billion digital buyers. That makes 27.6% of… Read More
2022-10-24 01:16
The ecommerce industry is rapidly growing with top players coming up with new marketing strategies. Banking and other industries provide safer and secure transactions, shifting customers&rs&helli…Read More
2022-10-19 01:14
By 2040, 95% of retail purchases are expected to be made online. People will spend more and more time shopping on the Internet, and that gives you more reason to streamline your ecommerce b… Read More
2022-10-16 22:30
Virtual assistants are no longer just for big businesses or busy execs. Affordability, low cost and convenience of connectivity via agencies and job marketplaces mean everyone can outsource… Read More
2022-10-16 22:10
As businesses reach out for more potential clients globally through online interactions, more and more are finding virtual assistants who can work remotely just as competently and efficient… Read More
2022-10-16 22:00
AI, Assistant Apps, and Real Freelancers
Artificial Intelligence (AI) is one of the fastest-growing and popular technologies now widespread, used by almost everyone, at home and for busines… Read More
2022-10-14 03:45
Don’t know for sure if you should outsource or hire someone traditionally? Here are 3 cases when picking outsourcing is the best decision for your business.
More than 300,000 Australi… Read More
2022-10-13 01:25
Ecommerce and digital marketing have now gone beyond having a website and online store. With the emergence of immersive technology, how can it change the online market?
64% of leading ecomm… Read More
2022-10-09 21:35
One of the top virtual assistant skills: marketing. To dress a person, you need to know their measurements. To sell to your target market, you need to know your audience.
66% of businesses… Read More
2022-10-09 21:30
We often see successful entrepreneurs portrayed as heartless, cold, domineering. That’s fiction. In real life, these moguls (sometimes they’re overnight millionaires) actually a… Read More
2022-10-09 21:00
There are around 1.56 billion freelancers around the world, and finding the perfect freelancer seems tiresome. You want to hire someone who is both a temporary business partner and a long-t… Read More
2022-10-09 20:30
A question of smart bargains, of getting much for little. ‘Smart’ is the keyword. Would your business need the Avengers? Or should you hire just Iron Man for every task or proje… Read More
2022-10-04 21:31
Engaged users are what make social media more than just media.
People don’t join social networks to send and receive messages. It’s as much their platform as yours. When you und… Read More
2022-10-04 21:17
When it comes to content here’s what it can do for your brand– established or startup.
Content is not just what you have on your website. What the startup tips mean when they ad… Read More
2022-10-04 20:52
Your ‘office’ is open to the whole world. How do you find the best freelancers, and how do you keep them when you’ve got them?
It’s quite addicting, delegating tasks… Read More
2022-10-04 20:30
Your “office” could consist of one desk and a laptop. Sometimes you could even bring your laptop to bed. Delicious. Stick with your core skills and your core aims. Outsourcing g… Read More
2022-10-04 02:35
Good freelance writers help you climb Google rankings by engaging, serving, and enticing your target audience with content. How do you find and keep this versatile investment?
Notice that m… Read More
2022-10-03 07:47
Customer service is a crucial part of an ecommerce business, and while 80% of businesses believe they provide good customer service, only one-tenth of customers agree.
According to Gorgias… Read More
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