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Summary: The practices of marketing and branding have been around for centuries. As a marketer or business owner, you might be pondering, “how can I make a brand that my audience connects with?” In this article, we’ll talk about how to build brand pillars that connect your brand identity to your audience. Body Content: A long time ago, running a business involved marketing a product or a service and the customers buying it. The prospective customers became aware of the product through either word of mouth or minimal marketing efforts by the retailer, like a leaflet. But as we stepped into the digital age, there came an enormous shift in terms of marketing.