The blog is about the comparison between early entrants brands with the most innovative product offering that have not stood the test of time.

Navigating The AI Wave: What Creators And Brands Can Do To Prepare For A Future They Canâ€™t Predict

2023-09-27 10:54

The release of Open AI’s ChatGPT in the November of 2022 led to a wave of unrest across the internet universe. Creatives were suddenly worried about losing their jobs to AI, brands wer… Read More

Threads: The Rising Social Media Competitor Redefining Brand Presence

2023-08-07 07:36

When the popular e-commerce company Nykaa joined ‘Threads’, it didn’t post about its product offerings. Instead, it started with a quippy one-liner about the app itself. Si… Read More

What Makes Successful Branding? Decoding The Basics!

2023-07-17 05:12

We come across a million different brands every day, okay, at least a hundred different brands every day—but tend to remember only a handful. What is THE secret that makes some brands… Read More

Unveiling The Influencerâ€™s Game: Marketing And Social Media Strategies For Personal Branding

2023-06-09 12:01

In the fast-paced world of social media, influencer marketing has emerged as a dominant force in brand promotion. Companies have started recognising the power of influencers in reaching and… Read More

Want To Make Your Brand DANK? Try Meme Marketing!

2023-05-09 06:13

A determined-looking kid, dancing Drake, or Akshay Kumar in Phir Hera Pheri — what do they all have in common? Even if you don’t spend much time on social media, you are certainl… Read More

Marketing In The Age Of Social Media Algorithms

2023-04-18 08:46

Ahrr, social media algorithms. This is the first thought that comes to mind for most businesses when they have to tackle social media for promotion and advertising. It’s become this gr… Read More

AI And The Changing Media Landscape

2023-03-31 08:13

How the rise of ChatGPT and other AI tools stand to completely disrupt the media landscape Whenever we read about topics like Artificial Intelligence (AI) and Machine Learning (ML) the first… Read More

A Day In The Life Of A Graphic Designer

2023-03-13 03:00

So you find yourself wondering what Graphic Designers exactly do. You thought the two words were self-explanatory, like “self-driving cars”, and that was all there was to it. But… Read More

The Rise Of The Not-so-Silent Media: How Conversations Shape Around Taboo Topics

2023-02-21 05:48

Undeniably, one of the most controversial media scandals of the 90s was Milind Soman’s nude photoshoot on the front page of a national newspaper. It also led to quite a court battle. A… Read More

Festive Marketing 101: A Review Of The Best Festive Campaigns Of 2022

2023-02-08 05:36

A boring family get-together, a cool house party, a short vacay or a relaxed hangout with friends — no matter what you did for fun last year, we bet it was better than the two before t… Read More

Influencer Marketing: Hereâ€™s How To Do It Right And Get Results

2023-01-16 05:43

When Italian fashion influencer Chiara Ferragni got married in 2018 it made more waves than Meghan Markle’s royal wedding. And the news and pictures of her wedding dress garnered Dior… Read More

Celebrating The Shades Of Freedom

2022-09-05 05:34

Independence Day is a sight of celebration, festivity, and countrymen beaming with pride and patriotism. Every year brands prepare impactful campaigns to connect and celebrate this memorable… Read More

Shark Tank India: Tips For Every Aspiring Entrepreneur

2022-02-14 07:18

A successful franchise in the USA, Shark Tank decided to bring its show to our shore. With it, came back the joy of watching television. Gathering around with your family to watch an episode… Read More

Brand Communications 101 ~ How To Tread Ahead In Uncertain Times ~

2022-01-18 05:23

Ankita runs a business where she owns an apparel brand but the brand was caught off-guard with the recent global health crisis. Sadly, the brand was not able to establish its online presence… Read More

Is Design All About How Your Product â€˜looksâ€™? Letâ€™s Solve The Conundrum.

2021-08-17 02:53

A well-designed logo and website can be the difference between a sale and a hard-pass. A professional branding is not fully given the importance it deserves in today’s world. Building… Read More

First To Market, First To Fail?

2021-01-06 06:04

The First-Mover-Advantage is established marketing rhetoric that reminds us that the dream is enough to sustain you. But isn’t it just a sugar-coated myth? Several case studies suggest… Read More

How Social Media Influencers Are Making Your Restaurant The Talk Of The Town

2020-11-15 07:26

If you’re in the restaurant business, you’re probably always looking for effective ways to attract new customers and get more table bookings. Food, being one of the major parts o… Read More

The Fears Of A New PR Joinee And How To Overcome Them

2020-11-01 05:58

PR or Public Relations is not only a profession but an art. It gives you the creative space to explore and improvise. The standard definition says Public Relations (PR) is the pract… Read More

Branding For A Purposeful Future

2020-10-29 09:55

The world, as we know it, has come to an end. No, this isn’t an ill-fated, apocalyptic declaration. We’re talking about a new age of ‘Coronavirus-consumerism&rsquo… Read More

Your Luxury Gifting Guide For Diwali

2018-10-31 07:22

In the midst of a hectic festive season, it’s hard to find time to go shopping, let alone pick out the perfect gift. If you’re running low on gift-giving inspiration, don’t… Read More

How To Deal With Workaholic Clients During The Festive Season

2018-10-23 05:04

The festive season is upon us and so is the festive spirit! We tend to work hurriedly as the festivities loom closer because we do not want the festival spirit to be marred by a negative mai… Read More

The Fault In Our Relationship Building Meetings!

2018-10-05 06:13

Every PR professional understands the effort it takes to connect their client with the journalist. A relationship-building meeting (RBM) forms an important part of the PR activity as it faci… Read More

First To Market, First To Fail? Blog

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