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From innovative retail technology to a surprising new sales channel, here are the top eight innovative retail trends to oversee in 2021. Retail Trend # 1: Social Trade This year's online shopping surge is here to stay, especially considering the obstacles presented by Pandemic Covid-19 and closing brick and mortar stores. According to a recent study, in 2020, almost 41% of customers said they were shopping online for things they usually bought in the store. Social Trade - Original Shopping Experience on the Social Media Platform - offers buyers in a more seamless way to shop online. Instead of clicking to a third-party website, users can make direct purchases from social media applications or sites. And social trade is increasing. In just 2020, we saw the partnership between Tiktok and Shopify, the expansion of the original Snapchat shops for brands, and the introduction of Facebook stores. Shops are specific storefronts for businesses on Instagram and Facebook. The seller can make a collection of superior products, and modify the appearance of their store with banners, images, colors, and buttons. The same store can be accessed from Facebook and Instagram, so after arranged, the seller has the potential to reach a broad global audience on two platforms. With shops, Facebook serves more directly to the brand than they have in the past. This is part of Facebook's efforts to make personalized shopping experiences for users in the destination "store" application, which we expect to be more prominent for users in the near future. Retail Trend # 2: New Approach for Influencer Marketing Marketing influencers used to be about selfies, carefully built texts, and edited products that have been edited. But in 2020, we have seen major changes in the brand and influencers work together. The influencer content slowly turned to raw, real, and this change will continue until 2021. Viewers placing trust in brands that show off authentic sounds, and smart users can now find advertisements produced too much from a mile away. Brands that do not prioritize authenticity in their influencer partnerships can wave goodbye to high involvement and ROI next year. It's time to focus on unique influencer content that prioritizes educational, entertainment, and viewers' experience. From a mixed media perspective, the video will be the most important media of 2021 for influencer partnerships. With many brick and mortar shops, buyers cannot try clothes or test gadgets in the store - and the video is the next best thing. Retail Trend # 3: Online Shop in Offline Spaces Many original brands, direct-to-consumers such as Bonobos, Glossier, Casper, and Warby Parker began online, but since then launched and expanded their physical presence over the past few years. Most digital brand opening stores sell clothing, which makes sense; This is a category where buyers benefit from interacting with products directly. Last year, real estate experts estimate that digitally original brands will open 850 brick and mortar stores in the next 5 years, with New York to be the most popular destination. And while the Covid-19 pandemic is undoubtedly slowing the opening of new brick shops and mortars, we still see offline experiences from previous online brands, and will continue in 2021. Take the opening of the first Amazon-and-mortar grocery store in September, for example. Amazon Fresh Grocery Store is a new grocery store designed from Ground to offer seamless grocery shopping experience, whether customers shop in stores or online. This new initiative from Amazon carries the convenience and accessibility of e-commerce to brick-and-mortar fuels. Amazon Fresh Grocery Store offers shipping and pickup the same day, as well as taking the Amazon.com package and return. Amazon also launched the Amazon dashboard train to help customers cross the checkout line.