2023-06-28 12:41
In the digital strategy sessions I run we look at the operational aspects of digital marketing but also cast a wider view of emerging technology and trends. Often these trends take ma… Read More
Blog Directory > Business Blogs > Modern Marketing - Blog by Collaborate PR & Market business Blog >
Modern Marketing - Blog By Collaborate Pr & Market Blog
collaboratemarketing.com
Tags:
digital
digital marketing
marketing
house
google trends
market
generative
planning
media
global financial
Modern marketing is a blog about the role of networked media and digital strategy in the world of marketing and communications.
2023-03-02 09:50
In the digital strategy training sessions I run, I try to use simple language and lively analogies to describe the complex world of digital media and marketing.
One comparison I draw is betw… Read More
2017-11-30 09:48
One of my first jobs in digital marketing was to manage analytical reporting of the traffic to clients’ websites. At the time this all seemed very sophisticated with talk of ‘hit… Read More
2017-06-07 12:00
Last weekend I sat down to watch the Champions League Final between Real Madrid and Juventus. Historically, this has been a prime example of ‘Event TV’; a huge must-watch s… Read More
2017-05-18 11:52
In our Digital Strategy Sessions there is often a moment when the executive teams realise that digital marketing and media doesn’t come with a rate card that can be negotiated ove… Read More
2017-05-08 07:24
Digital marketing has grown up. For a good period of time digital marketing played by different rules than other areas of the brand business. However, now digital is the majority of marketin… Read More
2015-03-10 10:48
Among the issues we cover in the Digital Strategy Sessions I run are the changing roles and responsibilities required to meet the new demands of digital and networked media. These can be som… Read More
2015-03-05 13:40
The jargon and opaque terminology around programmatic advertising, such as DMPs and PIIs, obscures – as is often the case in digital marketing – what is actually happening. The m… Read More
2015-03-04 15:57
One of the common scenarios I come across in the Digital Strategy Sessions I run is when a company has invested in a range of disparate digital products and programmes but are left feeling u… Read More
2015-03-02 14:22
In the Digital Strategy Sessions I run I often talk about acquiring the data habit. The world of web analytics and data can be utterly overwhelming for those who are coming to it for the fir… Read More
2015-02-16 13:49
Whilst the constantly changing world of technology is interesting, the way it affects our lives, opinions and behaviour is where marketeers should focus. Nowhere is this more prevalent than… Read More
2015-02-05 11:00
In the Digital Strategy Sessions I run I sometimes start by saying that I am going to try and make an argument with which the people in the group should feel free to disagree. I g… Read More
2015-02-04 14:01
At a Digital Strategy Session I ran the other week for a creative agency, one of the management commented that she’d recently been to an advertising conference and felt like she was at… Read More
2015-02-03 12:02
Everyone would like specific answers to their specific digital marketing questions. And ideally they would like them immediately and in a paint-by-numbers format. This is one lesson I have l… Read More
2015-02-02 14:01
Recently, I’ve been involved with some research studies about how teenagers communicate through digital media. It’s been really interesting to see and hear first hand how t… Read More
2015-01-29 12:22
Last year was the moment when social channels stopped pretending to be earned or organic and became paid media, as the market was flooded with behavioural targeting options and 'social… Read More
2015-01-28 12:37
There are certain words used very frequently in marketing meetings that probably mean entirely different things to the individuals sitting around the table. Mobile is one of those word… Read More
2015-01-27 10:31
The rise of privacy as an online issue is creating the greatest challenges to brands and marketing. Once again, it’s interesting because these issues are not primarily about technology… Read More
2006-06-07 11:16
Brands and marketing folk want a silver bullet to end the confusing digital media - but there isn't one Read More
2006-06-07 11:16
Big Data is tempting for brands looking to target ads, but if they don't understand the new networked media contract in its fullest sense, they risk alienating consumers completely Read More
2006-06-07 11:16
It's hard to imagine the TV industry changing radically but users behaviour tells us change is on the way Read More
2006-06-07 11:16
Big Data is the new buzzword - for marketing and brands it creates new challenges for consumer insight Read More
Subscribe to Modern Marketing - Blog By Collaborate Pr & Market
Get updates delivered right to your inbox!