2015-06-03 06:19
Maggi and the Lead Crisis seems to be going out-of-hand for Nestle. I have written earlier about Maggi and is one of my favourite examples to wake-up students in the class, so felt obliged t… Read More
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Marketing In India Blog
rajeshaithal.blogspot.com
Observations and Insights into branding, product, distribution and promotion issues related to Indian Markets.
2015-05-19 16:10
In the last decade we have seen many new categories capture the imagination of the Indian consumers Green Tea, Olive Oil, Oats....The other day I saw an interesting product, stacked in a bag… Read More
2015-03-05 17:59
Saw the poster being hung in one of the bigger railway stations and the photo should itself explain how difficult it would be to go beyond the poster, though I have seen some transformed sta… Read More
2015-02-27 13:07
I have always believed that among the four Ps of marketing "Placement" is a unique challenge in India, and companies which have been able to crack it are the ones which have managed to succe… Read More
2015-02-24 04:57
There have been two phases of ecom revolution in India,The first phase was ecom 1.0 the first time internet and ecommerce was started in the late 90's and early 2000 (at least in India), and… Read More
2015-01-23 15:10
Saw this interesting board in the market yesterday Read More
2014-12-13 11:21
Recently had the chance to visit a village which was into production of products out of Bamboo. Each house was specializing in some product. One has to see the skill level to actually apprec… Read More
2014-12-09 12:10
I have been reading a lot of reactions on the banning of Uber in New Delhi after the unfortunate happening. I would agree that there would have been fault at Uber's end in verifying the Driv… Read More
2014-11-24 15:36
2014-11-06 12:11
2014-11-05 07:56
It must be true for the other markets also, but I find this a little surprising when I see very good brands languishing in neglect in a market where there is a dearth of good brands. I saw o… Read More
2014-11-02 10:02
Sachets are perhaps the most important innovation to happen in the Indian market in the recent times. They say that litmus test for a real good innovation is that after it is executed it see… Read More
2014-11-01 06:04
Yesterday was the last day for the Nokia factory in Chennai and when I saw the article in et and the models shown in it ...The significance of the factory in terms of the output is not known… Read More
2014-10-27 15:58
Whenever I have think of tooth brushes, the first image which come to my mind is that of the toothbrush salesman moving from one shop to the other walking with bundles of toothbrushes.....An… Read More
2014-10-23 12:33
If one wants to experience the festivities during Diwali one needs to move away from the Malls and shopping centers into the traditional markets. Went to two of the older markets in lucknow… Read More
2014-10-18 17:39
Saw an interesting print as so sharing Read More
2014-10-16 03:31
A full page by mobile store talking about off line advantages Read More
2014-10-09 16:37
After seeing the aftermath of the "The Big Billion Day" Sale an interesting thought is coming to my mind, will online retail overtake Modern Trade or Organized Retail in India? One of the re… Read More
2014-10-08 03:16
More full page advertisements, this time it is Big Bazaar, on flipkart sale Read More
2014-10-06 05:45
Typically every festival season marketers burn the mid-night oil to come up with block buster offers. For many years this responsibility was shouldered by LGs Samsung’s in the Durables… Read More
2014-10-06 04:45
Today the full page ads were even more interesting, especially the response by snap deal on flipkart's special sale day.. And Snapdeal responding Read More
2014-10-06 04:38
For the last few days I have been seeing full page ads , these were the ones which were put up for the Swachh Bharat Campaign Read More
2014-10-03 06:12
Whenever we travel out most of us are struck by the cleanliness in cities likes Singapore, Seoul or a Hong Kong and come back home thinking - why are our cities dirty...We try to console our… Read More
2014-09-29 06:18
2014-09-29 06:18
2014-09-19 08:55
On many occasions I have used this blog to vent out my frustration on the poor quality of service which we get. It is a very sensitive issue and if I touch this issuer in a class it wo… Read More
2006-06-07 11:16
Just finished the book so thought will write a quick review…The author is the founder and CEO of rediff.com. I think most of us ( meaning my age group) would have had a rediff mail ac… Read More
2006-06-07 11:16
Wanted to share this ad many months back,when I first saw the ad...Another example of Innovation for Indian consumers. For most of the tier-II city residents in the country this feature "Lon… Read More
2006-06-07 11:16
Normally we assume that in grocery as a category one would not see many new categories emerge, but for the last couple of years or slightly more one can see at least 4-5 new categories emerg… Read More
2006-06-07 11:16
This post is triggered by the new ads of Flipkart, which end with "Ab sirf shopping nahi, Flipkart Karo" Wanting a brand to represent a category and becoming generic is at one level, most of… Read More
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