By knowing your why you can make great changes in your life

To know your why is the entrance o any success in life. It’s more; by Knowing your why the rest will fall into place almost by itself.

Most things in life start with a passion and motivation to achieve something. It could be everything from creating a product to starting a relationship with somebody.

Your brain has two parts influencing when taking a decision. You have the emotional component and fortunately also the rational part. As emotions always drive passion and motivation, it’s quite common that the emotional part of the brain also dominate when you make decisions.

The very first moment when you fall in love with somebody it’s 100% emotional. Not until the first abundant emotion leverages with the rational part, a long-term relationship actually can start.

The same goes for product inventions. There are thousands of designs that never were launched, or that failed tremendously because there was no need or demand for the product. One of the weirdest ones I know of in modern times is the Motorola cellphone with a built-in electric razor.

Whatever “crazy” idea that pops up, if you know your why you will automatically oblige the rational part of your brain to take over the work.

The “ why ” will announce the value of the product or the company.

How to Convince People by Knowing Your Why

In my early career, starting up as a salesman of vacuum cleaners sold door to door, we never sold vacuum cleaners but clean and healthy homes. That’s the reason a live demonstration in the customer’s home always was the winning strategy.

When a sufficient number of dust piles were loaded on the carpet of the client, it was no longer a product discussion, but a health issue and most of the customers prioritized their family’s health much higher than a simple vacuum cleaner.

The famous consultant and author Simon Sinek explains the power of knowing your why elegantly.

Simon Sinek is talking about the “Golden Circle,” starting with “What” in the outer circle, continuing with “How” in the next layer and finishing with “ Why ” in the middle.

Transforming this formula to a company, the “What” represents the strategy, what the company is doing. The “How” describes the tactics, how the company is doing what they are doing.

And finally, the “Why” has not even a name, because everyone so often forgets it. Well, making a profit may somebody say, but that is the result and not a substantial Purpose.

Your why is the purpose of what you are doing!

It can be everything from a strong culture in the company to the purpose of the product that is sold. The values an organization can deliver, produce almost a magic trust among the potential consumers. When Apple launched its very first iPhone, its success was already guaranteed before the launch.

The leading players, Nokia, Motorola, Sony-Ericsson, and some others were fighting hard in the market to gain market shares based on many years in the market, and suddenly Apple as a newcomer in the segment literally sweeps the market. Why? Trust in the brand.

To have a purpose beyond profits and personal benefits is the key to any success in life. If you have a precise definition of your “ why,” the rest will be much easier, the “how” and the “what” will fall into the game almost on autopilot.

“He who has a why to live can bear almost any how.” – Friedrich Nietzsche

Doing Business online is an excellent example of the importance to define the “why” clearly before even get started. All the scams and false “get-rich-quick” schemes out in the market do not inspire any trust. It is the opposite, and they will make you skeptical and defensive.

When quitting my corporate life and to start up as an independent entrepreneur at the age of 62, had a very particular purpose for me. Freedom and a lifestyle allowing me to be more with my family, traveling and dedicate more time to my passion as a marathon runner.

Knowing Your Why has no Price

Of course, the money will be needed to do all this, but it will come as a result of a well-executed work with my business. The purpose of the general public listening to me is my real “ why.” Providing experience and knowledge to allow other people who might identify themselves with my story, and to help them to achieve their goals, is driving me every single day to actively work with my online business.

When somebody is signing up to the system and platform I have been working with for the last 5+ years, the happiness and satisfaction are on the highest level. It’s not for sale, from a money perspective, but rather for the opportunity to be able to help somebody who probably was in the same situation as I was some years ago.

The whole process must be built on trust.

If you can see yourself in a situation similar to mine, click on the banner below, and learn precisely how you can become your own business online in a short period.

If you have a corporate job right now, do not quit, but try this new opportunity on your spare-time. That’s the way I did it. You can explore and develop your new online business without feeling any pressure.

It took me less than 6 months before leaving the corporate world forever and starting a new journey where every day is a day of joy and happiness.

When knowing your why you may also be ready to start the same journey I am on right now.

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Jan O. Nilsson – How to Improve Anything by Knowing Your Why

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