A collaborative post by Joseph Peake.

They say a problem shared is a problem halved. So Writing and talking about your problems is a brilliant way to both reduce stress and improve your writing skills.

Funnily enough, this can be accommodated by starting a business blog. Blogging allows you to express your thoughts in a creative and cathartic way. And can can even lead to a source of income once you become more established.

Reasons to blog

People blog for many different reasons. One of these could be to support a cause or initiative, whether environmental, political or social.  Blogging can also highlight a certain issue that could benefit from more momentum and wider support.

Or you could blog to teach. Blogs provide an excellent output to educate others on issues you have experienced. This enables others to profit from the information you are sharing, which makes a difference to their world.

Another reason could be to raise awareness of products or services. Starting a Business blog allows the company to form a relationship with their potential customers. Blogging not only educates, but enables the trust, like factor before customers decide to make a purchase.

Planning your blog

The best way to develop your writing skills is to imagine telling a story to your readers. It’s like having a conversation with a specific person. You adapt which words you use so that the other person can easily understand what you want to say.

Writing in a style similar to talking makes your posts more personable. This allows people who are experiencing the same issues to relate to you. Just be yourself to show your uniqueness, and your perspective of what you want to say will come across more clearly and easily.

If you need help with any technical stuff, there are plenty of good guides online to help your blogging. For example, Settapp advises how to increase your productivity, something that can be crucial as you continue to grow your blog.

Generating income

As you continue to develop your blog and gather the reader support, you may consider monetising it. This could be from providing educational products or writing to promoting other online services.

Starting a business blog alongside a personal blog could attract two sets of readerships. It is hard work, but if you’re clever, each could help the other. It depends upon the subject or niche you choose, and whether they relate to both your readers and your business endeavours.

This can have financial benefits too. Growing two blogs at the same time means you have twice the opportunity to advertise, which can return you a tidy sum. Remember to  promote each blog like a business by linking, sharing and engaging on social media in order to build the necessary relationship with your readers.

So starting a business blog sounds like a good idea?

So does blogging sounds like something that could help you? Whether you use it from a personal or financial perspective, it is definitely a pursuit to explore, and the process of writing can become very enjoyable. Not to mention getting feedback from a satisfied readership.

In today’s world, adapting your digital life to gather support and potentially help others is definitely worth doing.

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