Niger fashion designer, Alia Bare, showcased her collection at the Joburg Fashion Week to spread a positive image of her troubled home country. Niger has faced instability and economic sanctions following a military coup in July. Bare's collection, called DNA, draws inspiration from her experiences living in different countries and aims to represent her culture and background. She believes that fashion, through culture, can help change the negative perception of Niger and send a positive message to the world. The collection includes influences from Niger and was designed by a South African graphic designer.

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