The Crypto industry's "winter" phase in the US has led many projects and investors to turn to Asia for growth opportunities. The region's growing crypto adoption and favorable policy development, such as the legalization of retail crypto trading in Hong Kong and stablecoin regulation in Singapore, have attracted US-based projects to open offices and hire local talent in Asia. The cultural and demographic diversity of the Asian market offers distinct opportunities for companies, and having local investors or partners is crucial for successful expansion in the region.

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