SMYTHE's First Fashion Boutique Opens in Toronto, Canada
For its first brick-and-mortar location, the women’s fashion brand SMYTHE has taken over a heritage storefront in north Toronto’s trendy Summerhill district and infused it with a palette rich in raw textures and natural finishes. Its elegant reserve provides an ideal backdrop for highlighting the label’s preference for bold patterns, saturated colours and meticulous tailoring. (Kate Middleton’s love for SMYTHE’s original ultra-feminine double-breasted jacket, now called the duchess blazer, remains a bestseller).
The 1,250-square-foot space is reimagined by designers Ashley Botten and Tommy Smythe with a lens on creating a sensory atmosphere that changes the pace of customers the moment they leave the busy shopping street and step inside. Interior distractions are kept to a minimum, allowing the clothes hanging from four blackened steel racks to remain the primary focus. In place of mannequins, two wall-mounted feature boxes near the foyer provide solitary hooks for a garment to be displayed as though a piece of art and for sales staff to style outfits throughout the day.
Photo credit: Patrick Biller
For more information
- www.ashleybottendesign.com
