The famous Love Island villa returned to our screens on June 6th. Love it or hate it, this TV show truly has a hold on people! Not only does the show help some people find love, but it also takes ‘normal’ people and turns them into influencers almost overnight, with many ex-contestants earning upwards of £1 million thanks to the business opportunities they gained from the show. 

We wanted to look at just how quickly these contestants can grow within one episode, so our Digital PR team analysed the social media following of each Love Islander before and after the season premiere… 

The data revealed there was a total growth of 1,050.6% across all contestants’ Instagram followers. Brighton based fish monger Luca Bish saw the biggest increase in followers – he had 11.5k before the premiere and 29.7k the morning after the premiere. 

Gemma Owen had the most followers before entering the show with 78.1k (perhaps due to her famous father!). Although Gemma hasn’t seen the biggest growth, she still has the highest number of followers, which now stands at 138k. 

Tasha Ghouri saw the least growth, with an increase of 48.4%.

As well as looking at the contestants’ Instagram follower growth, we wanted to see who was the initial favourite and least favourite based on positive and negative sentiments on social media. 

Based on this data, Amber Beckford was the favourite islander on the first show, with 90.2% of social media posts having positive sentiment, with 0% negative! Dami Hope appeared to be the second favourite, also receiving no negative comments. 

Unfortunately, Nottingham-based Ikenna Ekwonna appeared to be the least favourite contestant after the season premiere, receiving the highest percentage of negative sentiments on social media (11.2%). Perhaps it was the crocs?

It’s surprising just how popular these young people can become after just one episode of Love Island 2022! We’re looking forward to seeing how this data changes as the show continues.

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