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The world has almost ceased to be offline and with every passing year the online space is adding more and more user base. This has been well understood by advertisers as well and a robust momentum in the scope and diversity of online advertising is at place. With increasing digital penetration, one of the newest ways of reaching consumers is through ‘Native Advertorial’.

Now what exactly is Native Advertorial?
In simple words, it is a paid form of online material that resembles editorial content but is intended to promote and advertise a product by the advertiser. Native advertising is heavily relied upon now days for maximum and effective reach to the audience.

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Why go native?
Going native allows brands to reach their consumers more effectively by surpassing barriers like ad-blocks. Viewing ads as a part of content doesn’t cause any disruption to the audience and thus is a more acceptable kind of advertisement.
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We as users aren’t aloof to native advertisements, but we fail to recognise them as they are blended with content. A native ad is basically categorised into three broad categories, namely:

• In-feed ads: Social media platforms like, Facebook, Twitter, Snapchat, Instagram, Yahoo, these ads appear on your feed as you scroll through. The digital space dwellers are not aloof to the feeds preceded by ‘sponsored’. These are the in-feed ads that direct you to some other page or link or product.
• Recommendation Widgets: A common experience for an internet user is that of coming across widgets of contextually similar content that you are browsing through at the moment but from a different source or author. These are recommendation widgets as you must be familiar with, “You may also like” and “Recommended for you”.
• Promoted listings: Remember how a product you once thought of buying online but decided otherwise, but the product kept popping up every now and then on your browser? This is called promoted listings. A little different from editorial content, this type of native advertisement is used by e-commerce websites.