We all know that feeling when just a whiff of French fries triggers us in having a high-calorie meal. However, now Researchers have found out that just the Food scent could directly satisfy this craving.

Researchers found an inverse correlation between the length of exposure time and whether someone will eat that food item. Those given a choice between cookies and strawberries, chose cookies if they could smell it for less than 30 seconds but if they were exposed to the same smell for two minutes, they ended up choosing the healthier strawberries.

This study could help us effectively influence people’s food choices rather than the currently used restrictive policies.

Read the full story: ScienceDaily
Scientific publication: Journal of Marketing Research