2013-02-16 05:53
Many of us love reading and writing list posts or articles. They break down otherwise chunky paragraphs into straightforward, bite-sized nuggets of information that are easy to absorb and di… Read More
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Concoctions of a Candid Copywriter
2013-01-20 19:20
The overwhelming importance of headlines needs no re-introduction, and as writers or copywriters, you'd no doubt have already mastered a rolodex of techniques on headline-crafting that drive… Read More
2012-11-16 17:16
A lovely infographic I came across on social media. Dedicated to all the blocked minds out there. Adopt where applicable.Credits: Islam Abudaoud Read More
2012-10-21 08:44
Word repetition is something that many of us have learnt in English writing classes to avoid. For good reason too.Consider this copy accompanying a gift card from a store:How does this card… Read More
2012-09-30 16:15
This actually wasn't an entry that I'd planned to write. But after reading yet another argument over "just desserts" and "just deserts", I guess the editor in me cannot resist chipping in.We… Read More
2012-09-27 17:25
Recently an ex-colleague who had gone on to set up his own freelance writing business texted me, asking whether I would be interested in contributing paid articles for an online magazin… Read More
2012-09-07 19:33
My writing juices were flowing, and I was churning out sentences like one smooth operator for my short story. But it all came undone in a matter of a few paragraphs down the page:Al was begi… Read More
2012-09-07 19:23
My writing juices were flowing, and I was churning out sentences like one smooth operator for my short story. But it all came undone in a matter of a few paragraphs down the page:Al was begi… Read More
2012-08-16 07:44
As editors we have come across our fair share of less-than-stellar writing that, in better of moods may leave us mildly amused, and on other days can be downright infuriating.The tell-tale s… Read More
2011-11-23 17:54
What is considered an ideal environment for writers to perform at their optimum? Peace and quiet at home? Solitude in the countryside? Or at the very least, a neat, uncluttered working area?… Read More
2011-11-09 02:56
Late last year, I was commissioned by my ex-company to contribute a number of real-life short stories based on interviews with reformed ex-convicts. The stories were to be compiled and publi… Read More
2011-10-28 10:08
If you are reading up to this point, I reckon this headline has successfully retained your attention, or better still, brought you into this site from elsewhere because of it!We all know the… Read More
2011-10-10 10:59
Another word muddle I'd come across in the course of my editing work that got me scrambling for the dictionary, or dictionaries, was the confusion over "nerve-wracking" and "nerve-wrecking"… Read More
2011-10-06 17:12
While surfing around a couple of days ago I happened to come across this little puzzle:I've got to admit, it took me quite a while. And I probably wouldn't have noticed anything wrong h… Read More
2011-10-05 09:41
Have you ever encountered a word or phrase that your mind, for time immemorial, perceived to be spelt and written in a certain manner, only to suddenly realise one day (sometimes under rathe… Read More
2011-10-04 09:53
The book Improve Your Copywriting by Jonathan Gabay consists of a section that talks about some classic formulae for writing an effective copy, among them the "A-B-C-D".F… Read More
2011-09-13 17:55
This actually wasn't an entry that I'd planned to write. But after reading yet another argument over "just desserts" and "just deserts", I guess the editor in me cannot resist chipping in.We… Read More
2011-09-12 10:53
As a Copywriter, there is a natural inclination for me to take a special interest in others' copies, much like how a home gardener would constantly peer over the fence to check out a neighbo… Read More
2011-09-05 07:18
Have you ever encountered a word or phrase that your mind, for time immemorial, perceived to be spelt and written in a certain manner, only to suddenly realise one day (sometimes under rathe… Read More
2011-09-02 14:46
I'm quite a bit of a sports person, and thus some of my favourite assignments as a Copywriter are those with subject matters close to my heart. That's really half the battle won, becaus… Read More
2011-08-30 08:00
Having established the purpose of this site here, I thought it would be nice to kick things off with a brief introduction of myself, lest you wonder who in the world this faceless… Read More
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