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Frontline Be Sci Blog


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All about the activation and application of behavioural science in the real world
Conversations With Code
2024-04-24 10:32
There is growing interest in ‘synthetic respondents’, where LLMs (such as Chat GPT and or Microsoft Bard) use artificially created profiles to simulate the characteristics and re… Read More
The Currency Of Kindness
2024-04-06 14:11
A recent report found some men were issuing mobile payment requests from unsuccessful dates, asking the woman (in the reported cases) they were dating to pay for half of the drinks they had… Read More
Our Beliefs About Belief
2024-03-15 15:58
Beliefs sit at the heart of our lives shaping so much of how we live, work, play, fight and find peace. And yet there is a surprising lack of analysis of what we actually mean by beliefs: ty… Read More
Bubbles As A Catalyst Of Change
2024-02-23 10:59
The finding of the Intergovernmental Panel on Climate Change that we need to cut global greenhouse gas emissions by 43% by 2030 means we are in a situation where collective behaviour needs t… Read More
2024-01-20 20:08
‘What does it mean to be human?’ is a question that we do not often ask even though in some ways it is often on our minds. This is the question that I have explored in my book, O… Read More
Behavioural Themes For '24
2023-12-20 16:54
2024 is set to be a year in which we will see big behavioural movements – much of which we think will be based around the crystalising of mental models. What do we mean by this? … Read More
Reading Minds
2023-11-08 08:42
That humans have endless capabilities for understanding each other in nuanced ways is well understood. We are all aware of the subtle eye roll or glance away that can communicate so much. Th… Read More
Harnessing Our Inner Ghost Buster?
2023-10-28 14:49
With Halloween upon us, now might be a good time to share the interesting finding that about half the world’s population believes in ‘supernatural spirits’ – a term t… Read More
Are We Being Seduced By Stories?
2023-09-22 13:49
Failed oil company Enron successfully marketed itself as not just an energy company, but an innovative leader at the forefront of transforming the industry. Its narrative revolved around the… Read More
Fake It Until You Make It?
2023-09-05 18:08
We live, it can seem, in a world where we can no longer trust our senses, with ‘deep fakes’ renegotiating our relationship with reality.  Take the above example of the AI-ge… Read More
From Belief To Faith
2023-07-23 20:20
For a word that is frequently used but often unexamined, ‘belief’ shapes an awful lot of today’s debates and discourse: we live in a world there often seems to be astonishm… Read More
It Seems We Really Do Believe In Magic
2023-07-01 08:51
A widely shared meme earlier this year was that of the ‘Pope in a Puffer’, showing Pope Francis looking stylish in a silver puffer jacket. Just why did this create so much intere… Read More
Fandom’s Lessons In Social Change
2023-05-12 17:08
Fandom is the act of joining with others who have a deep interest in a particular object of anything from a book series, film franchise, TV show, music artist, sports team, video game, or ev… Read More
2023-05-06 06:48
Wellness is a term that is used to describe a huge range of areas as diverse as health, finance, dietary supplements, yoga, ‘chemical-free’ beauty products and clean eating, to n… Read More
2023-04-25 12:29
Being well is something that concerns us all – indeed there are surely few more pressing issues for humans than our health and wellness. There is a huge investment to underpin this: th… Read More
2023-03-31 12:01
Consciously or not, trust underpins much of how we operate.  For example, when we do our weekly grocery shop, we are trusting that others have produced our food in adherence to health a… Read More
Yes, We Do In Fact Care About Privacy
2023-03-31 10:08
To what extent do we really care about privacy anymore? It has been over a decade now since it was claimed that privacy is no longer a social norm and yet this debate is still swirling aroun… Read More
Are Humans Hard-wired For Being Duped?
2023-02-26 09:54
We are never far from a news headline which suggests humans are a deluded and suggestible bunch, vulnerable to fakery, swept up in a swirl of misinformation and conspiracy theories. Humans… Read More

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