Reading Time: 6 minutesOverview Artificial intelligence (AI) and learning are shaping the future of digital marketing, allowing for personalized customer experiences and efficient data anal… Read More

Reading Time: 7 minutesTop 6 Mobile Measurement Partners in India What is MMP?  Mobile measurement partner (MMP) is a third-party attribution platform that measures, collects and organ… Read More

Reading Time: 4 minutesPersonalization overall helps in loyalty and engagement. As per Salesforce reports, 84% individuals want to be treated as a person, compared to phone number or email… Read More

Reading Time: 4 minutesIn order to create great digital experiences, you need to first have a great team in place. If you’re reading this, you’ve probably already come to the co… Read More

Reading Time: 9 minutesQuick Links Rise of Business Messaging/Chatbots | Marketing Automation- Ally to Brands | AI-Tailored Creative Personalisation | The Metaverse and Marketing | CEOs to… Read More

Reading Time: 4 minutesWe’ve been hearing about the benefits of 5G for a long time! The advent of 5G is supposed to have revolutionised the telecommunications industry but have you wo… Read More

Reading Time: 3 minutesWith the advent of the digital era, businesses have shifted to the virtual space and content marketing is now at the crux of all brand-building endeavours. Be it prod… Read More

Reading Time: 2 minutesD2Scale is excited to have a new guiding figure in Arjun Vaidya who is going to mentor and groom them into becoming leaders in the D2C niche! He will be working with… Read More

Reading Time: 4 minutesWhile acquiring new customers is important, retaining earlier customers is also equally vital for any business. In fact, it’s a more cost-efficient way to scale… Read More

Reading Time: 5 minutesBrands who advertise on Google will now have a campaign type that allows them to access the entire Google Ads inventory for a single campaign.  Google announced… Read More

Reading Time: 8 minutes India Steps ahead into Digital advertising with Programmatic: As we all know, this pandemic situation has pushed most brands to do online marketing in order… Read More

Reading Time: 4 minutesA good email marketing strategy can help retain customers and engage with them in a productive way. However, a prerequisite to building an email marketing strategy is… Read More

Reading Time: 4 minutes When it comes to digital marketing, we have all heard the term consumer insights used everywhere, but what are consumer insights, and how do they help a brand build… Read More

Reading Time: 10 minutesIf there is one thing Covid 19 has taught us, is that brands now have a stong and viable channel to connect directly with consumers – and that channel is digit… Read More

Reading Time: 4 minutesThe best marketers are the ones who constantly try to improve their craft, no matter how good they are at it already. If you are looking to read some offbeat, lesser… Read More

Reading Time: 3 minutesIdentifying the right digital marketplaces is fruitful for e-commerce brands. Essentially these online marketplaces are Apps & websites for 3rd party vendors for… Read More

Reading Time: 4 minutesInterstitial Ads: Meaning, Types and Best Practices. The pop-up ad was one of the most primitive digital ad formats used in the early days of the Internet. Users woul… Read More

Reading Time: 6 minutes Businesses in India Growing Rapidly with Third-party DMPs: In India, businesses rely on insights from data management platforms to make informed decisions based on… Read More