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How to Become a Personal Shopper and a Fashion Store Assistant

If you’re wondering how to become a Personal Shopper and a Fashion Store Assistant, then you can start out by learning about the job, your future responsibilities and the education requirements. As a Personal Shopper, you work in sales, helping people to find flattering outfits and styles that work with their body type and style. While you can work in malls and fashion or department stores, you can also work for yourself, as a freelancer or start your own business.

Fashion Store Assistants and Personal Shoppers can earn as much as $51,000 in a year, with median salaries at $33,000 per year. Celebrity and TV Personal Shoppers can also earn as much as $300,000 or more per year. With online opportunities as well, you can earn a great deal without a degree.

Personal shopper: Job Description & Responsibilities

As a Personal Shopper and Store Assistant, your job is to help customers or clients find the perfect products and clothing for their needs. This means understanding body types, hair styles, color palettes, and working with them to create a perfect look for the client. In most cases, you will be working in a department store, where you will help clients find entire outfits, clothing for a specific occasion, or analyze their style to find a single article of clothing for them. You may also be involved with helping clients do a closet makeover, and help them completely change out their closet to update their personal style.

Your job will involve understanding your clients, offering advice for smart style pieces, like basics that work with everything, information on accessories and styling, and helping clients create their own style. You’ll also need sales experience, because you will likely be working on a shop floor, directly running cash registers, and helping find items in the store for clients to try on.

Education Requirements

Becoming a Personal Shopper or Fashion Store Assistant usually means having the right skills, and applying to the right job at the right time.

Because many people are interested in an exciting and interesting job that pays well without a degree, there will be competition, so it is important that you set yourself above the rest of the applicants.

This means setting yourself up with a background in sales, ensuring that you know enough about makeup, clothing, and style to sell the brand, and that you know a lot about the brand you’re applying for.


Your job will probably involve a lot of makeup, and you will likely end up recommending makeup products and brands, demonstrating them, and even offering personal makeovers to clients.


Knowing which styles and types of clothing look good on different body types, understanding color palettes and how they work with skin tones, and knowing how to create looks that flatter people based on their appearance is a crucial part of your job.


Taking a basic outfit and making it stylish with accessories is a big part of your job, especially for wardrobe makeovers. Clients want smart style that they won’t have to spend a small fortune on, so they can purchase 30 to 50 core pieces, and then build their wardrobe after that. Offering stylish accessories, and demonstrating how to use them, is important.


Your job is in sales, so you have to know how to work with customers, how to make sales, and the basics of running a cash register.

Wardrobe Planning

Analyzing a wardrobe, deciding on color palettes, picking styles, and choosing clothing that the client likes is all part of your job.

Fashion & Trends

Understanding fashion and trends is crucial to being a great Personal Shopper.

Customer Service

You have to be great at customer service, which means learning to treat the customer with courtesy, offering polite advice and tips, accepting that the client won’t always be happy, learning to deal with problems and take returns, and making the client feel great about themselves. This is even more important if you’re planning to run your own business, because you will be responsible for your brand’s reputation and management.

Getting Started as a Fashion Store Assistant and Personal Shopper

While you don’t need any formal education to become a Fashion Assistant and Personal Shopper, you can earn a certification to improve your skills, help yourself stand out during applications, and ensure that you’re skilled in everything you need to know.

Getting started as a Personal Shopper means either offering your services as a business, or applying to a position in malls, department stores, or boutiques, and showing off your Personal Shopper skills in the interview.

If you want to boost your chances and your expertise, consider taking our course to earn your certification as a Personal Shopper and Fashion Store Assistant. You’ll learn how to become a Personal Shopper and everything about clothing, fashion, trends, customer service, marketing your own business, and much more, so that you’re ready to succeed in your exciting new career.

Like and share this page to bookmark it on your social media, or ask your friends what they think about you becoming a Personal Shopper!

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How to Become a Personal Shopper and a Fashion Store Assistant


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