Every Canadian beauty fan is a card carrying Optimum club member (okay, I know they've recently changed the whole system, but you get the gist.) Shoppers Drug Mart is the first place we honed our cosmetic purchasing skills and thanks to the fact that they can be found in even the smallest of towns, a place most of us still visit on the regular. And with good reason, since they carry everything form the big brands to your average drugstore fare, including a few in house options (that can be surprisingly great.) I just happen to have a haul-full of new bits, so read on for the 411.


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