Lights, camera, action! Mary Kay Russia was the official makeup sponsor of the 32nd Mercedes-Benz Fashion Week Russia taking place at Moscow’s Manezh Central Exhibition Hall from March 11-16. More than 50 notable designers from Russia, Georgia, Ukraine and other countries presented their Fall/Winter 2016-2017 collections to more than 50,000 attendees. Mercedes-Benz Fashion Week Russia is the biggest and most widely covered fashion event in Eastern Europe. This is the seventh time Mary Kay Russia has sponsored this event, promoting high-quality Mary Kay products all across the country.
Mary Kay Russia showcased different looks on the runway for all designers. Well-known makeup artist Eric Indikov and 100 Mary Kay Independent Beauty Consultants worked to provide the looks for the models walking in the fashion shows. At the Mary Kay Beauty Corner, 40 Independent Beauty Consultants provided makeovers for 2,500 guests, including Russian celebrities, beauty bloggers and editors. The Mary Kay Beauty Corner's eight beauty zones highlighted the latest trends in makeup, skin care and fragrances. Celebrities including Alexandr Rogov, Ekaterina Odintsova, Anastasiya Stotskaya and Elena Kuletskaya received a special gift with best-selling Mary Kay products in an exclusive Mary Kay Beauty Box.
We look forward to partnering with the 33rd Mercedes-Benz Fashion Week Russia this coming October! Watch the videos and browse the photos on the official website of the Mercedes Benz Fashion Week in Russia.
Yulia Bolshakova is the Senior Manager for External Communications & Digital Marketing in Mary Kay Russia. Yulia is responsible for public relations, advertising projects, corporate social responsibility and digital marketing. She has been working at Mary Kay Russia for almost 9 years and is passionate about being part of a team that makes Mary Kay a great brand in Russia!