Fall/Winter 17 takes inspiration from the ideas, aesthetics and values of pop-culture and postmodern films. In the narrative filmed and directed by Yelena Yemchuk, the campaign follows a postmodernist ideology that unfolds like the chapters of a story-within-a-story in a theatre setting, delving into the themes of onscreen clichés, superficial perfection and false realism.
Fall/Winter 17 takes inspiration from the ideas, aesthetics and values of pop-culture and postmodern films. In the narrative filmed and directed by Yelena Yemchuk, the campaign follows a postmodernist ideology that unfolds like the chapters of a story-within-a-story in a theatre setting, delving into the themes of onscreen clichés, superficial perfection and false realism.
