Can there ever be enough Foundation options on the market? Obviously not as Marc Jacobs is launching a new line of Shameless Foundation very soon.
Marc Jacobs Shameless Foundation pic courtesy of Trendmood1
This is a medium coverage foundation that has a 24-hour long-wear formula. It has an SPF 25, but it is flashback safe, so great for photos. And best of all, there are 29 shades, yes 29 - take that tarte!
The formula is self-setting which they say will give a fresh, natural finish that will last all day and it's oil-free and suitable for all skin types.
Just the packaging alone makes me want to buy it!
It will be available from February 9th, so not long The price will be $49 USD, so probably about the same as the Re(marc)able foundation that retails for $64 CND.
