When commencing an online store or e-commerce company, online display is one of your top preferences. You desire to have great rankings, massive traffic, and actual conversion.
It may appear that a site’s domain name and the hosting service you use do not play a vital role, but they can significantly affect your SEO – so more time needs to be devoted to picking the best available choices. Let’s explore these options.
In this article, I’ll explain how Domain name and web hosting affects your search engine traffic and give you some easy but useful advice to pick the right domain name and web hosting to improve your search engine traffic.
#1. Uniformity among a company’s official offline store name and website URL
If you need to build trust between you and your consumers, it would be smart for both your offline and online store to have the same name.
Unfortunately, getting the domain name you want can be tough, and people usually compromise in this area. Still, if you are starting a new company – primarily if it’s an online-based store – you have an edge; you can find a domain name you like first and then name your business after it.
#2. Keyword Detection
An essential aspect of finding an adequate domain name is keyword search. If you want excellent visibility, your domain name should contain a keyword that is related to either your products or services.
For example, if you sell only electronic items, your domain name should include that word for adding the needed meaning of your name and your business’s type.
This approach, when people google the product they desire to buy, if the product is in the name, the website will be more visible.
When you are choosing a name for your site, it should be easy to memorize and easy to spell. The name should consist of either one or two words, and one of those words should be the name of the product or service.
#3. Server Uptime
It is important that your website is available for customers 24/7. If your website is regularly unavailable, then one of its primary purposes is defeated.
The more people you drive away, the less traffic, you will make. It is the main deal-breaker if a hosting service can’t promise that your site will be up and running 99.99% of the time.
For a website that just presents content, this may not be too harmful, but for an e-commerce website server, uptime is a top priority.
An excellent web hosting service can provide good uptime, good page speed, and various other perks like a free domain. You need to be aware what defines a good hosting provider if you want to run a successful website with decent traffic.
In the long run, websites that are unavailable too often fall in SERPs (Search Engine Result Pages) and this means that all your SEO efforts are wasted.
#4. Loading Speed
Kissmetrics has an excellent infographic that explains how page loading speed can affect your traffic. A response that is delayed for one second can result in 7% of lost conversion, whereas a two-second delay can spike that loss up to 40%.
Of course, this responsiveness is also affected by the server’s location. To be more precise it is influenced by the distance of geolocation between the server and the user.
A good web hosting service should provide you with distributive power, i.e. it should have a content delivery network that can ensure that your site is stored on more than one server.
#5. Accessibility in the form of payment systems
A mutually satisfactory transaction is something that can bring your customers back for another shopping tour. One way to ensure this positive experience is to have various payment gateways integrated into your website or online store.
Furthermore, to make sure you build a solid bond of trust with your customers, you need to analyze the payment gateway server security of your online store which, once again, a good web host should be able to provide.
If you want to improve your search engine ranking, you must work on domain name and web hosting service provider. Remember to pay close attention to your name as well, because it will ensure that your site is more quickly discovered.
Above mentioned steps will help you to find ideal domain name and web hosting service provider for your business. Changing domain name is difficult to an established business.
However, if you are still at the initial planning stage of your business, you should keep above-mentioned points in mind while choosing the domain name.
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