2024-04-15 12:27
As we leave the first quarter of 2024 behind us, I thought it high time to put out a trends article focusing on e-commerce. The online shopping sector is undergoing rapid technological chang… Read More
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Superb Digital Marketing And Bristol Seo Company Uk Blog
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UK SEO agency in Bristol delivering Higher Rankings. Relevant Visitors. More Customers. Exceptional Service. FREE SEO Report. Certified Google Partner.
2024-04-11 17:22
Conversion rate optimisation is the process of optimising your website – via elements like website layout, messaging, CTA’s, and so on – to improve your conversion rate. Mo… Read More
2024-04-08 13:12
Dynamic checkouts are a streamlined payment solution offered by e-commerce platforms that allow customers to purchase products directly from product pages, bypassing the traditional cart pag… Read More
2024-04-08 13:12
Website scripts are pieces of code that add functionality or interactive features to web pages. They’re essential for creating dynamic and engaging user experiences online. Scripts can… Read More
2024-04-08 13:12
Caching plugins are tools designed to enhance the performance of websites by saving a static version of your website’s pages and posts when they’re first loaded. Then, instead of… Read More
2024-04-08 13:11
AJAX stands for Asynchronous JavaScript and XML and is a cornerstone technology behind many of the dynamic and fast-loading websites we use daily.
AJAX uses a development technique… Read More
2024-04-08 13:09
Mega-menus are large, expanding menus that offer a broad range of options, making them ideal for e-commerce sites with extensive product categories. They extend from the site’s main na… Read More
2024-03-18 14:34
With heavy hitters such as Microsoft, IBM, Meta and Google collectively reshaping digital spaces, business owners are wondering how best to navigate this new search environment.
I’v… Read More
2023-12-06 15:33
‘How much does SEO cost?’ is a perfectly valid question, and one that I get asked a lot. After all, it’s only right that businesses should wonder how much of their budget t… Read More
2023-11-20 09:15
With powerful digital technology at businesses’ fingertips, software automation has fast become a key component for organisations of all sizes. Not only does it hold the potential to b… Read More
2023-11-06 09:15
If you’re reading this, then there’s a good chance you’ve got more than a passing interest in search engine optimisation and what it can do for your business. And if that&r&hell…Read More
2023-10-30 09:35
In less than 12 months, AI has taken the world by storm, marking what is arguably the most significant technological development since the birth of the internet.
ChatGPT has become the po… Read More
2023-10-19 08:41
The marketing sector would not exist as it does today were it not for third-party cookies. Over the past two decades, businesses have developed a heavy reliance on these bite-sized chunks of… Read More
2023-10-19 08:29
Despite signs of the UK returning to growth, it’s fair to say that we’re living through an economic downturn with investment in the UK down, slow growth and high inflation.
Bu… Read More
2023-09-06 09:16
A sudden dip in search engine positioning is bad news, no doubt, but there’s no reason to freak out. Understanding why your website’s ranking may have dropped is integral to rect… Read More
2023-09-04 13:45
The transition from Universal Analytics to Google Analytics 4 is complete, marking the end of an era for businesses, marketers and data analysts worldwide. Following this change, it’s… Read More
2023-07-24 13:09
As of July this year, the baton was passed from Universal Analytics to Google Analytics 4, marking the end of an era for marketers and SEO professionals worldwide. Although this change was n… Read More
2023-06-21 09:07
We’ve been talking a lot about Google Analytics 4 (GA4) lately as we’re about to see Google’s familiar Universal Analytics sunsetted. To quickly recap though, GA4 is the la… Read More
2023-06-13 09:30
If you’ve been in the SEO game for some time, you should already know how algorithm changes to Google Search can have significant, widespread impact on a websites’ rankings. A si… Read More
2023-05-26 10:59
It’s all well and good having a great product or offering an unbeatable service, but marketing to the right audience is crucial. If a single marketing channel is no longer cutting thro… Read More
2023-02-10 08:43
Table of Contents
1Your GA4 ConfigurationThe Purchase Data LayerAdding the data layer code to the checkout pageCreate a Custom ‘purchase’ event trigger in GTMCreate a data layer… Read More
2023-02-09 12:29
Bad links can cause a website to lose search ranking and even be removed from search results. The penalties from Google are usually algorithmic but it is still possible to get a manual actio… Read More
2023-02-03 15:00
As marketers, we have the challenge of knowing our target audiences. We somehow need to find ways to map out what these people are thinking. Then we must find the means to convert them into… Read More
2023-01-11 15:55
Google Analytics 4 (GA4) is the latest version of Google’s website activity tracking tool Google Analytics. It’s focused on presenting a more comprehensive look into the customer… Read More
2022-12-27 12:16
So you’ve been tasked with turning the company’s fortunes around.
You know you need to outsource elements of your marketing strategy, specifically the bits concerned wit… Read More
2022-12-06 13:42
When we talk to clients and prospective clients about search engine optimisation, it’s not long before we see them become laser focused on the search rankings in general; often to the… Read More
2022-11-30 14:09
We were recently working with a software company, who had developed a high-ticket SaaS product and service offering, that understandably had a long sales cycle. The cost was high and the tar… Read More
2022-11-10 14:40
So, as I’m sure you’ll be aware, there are only two ways to get to the top of those search engine results. Pay Google or do it organically.
But what method is right for your b… Read More
2022-10-04 16:16
A lot of people ask me, if SEO can be applied to any business or industry, why do you guys limit yourself to just working with manufacturers?
Well first of all we don’t strict… Read More
2022-07-14 08:42
With so many voices claiming to deliver the results you need, deciding on the right SEO agency for you and your business can quickly become a daunting task. The decision you make could mean… Read More
2022-07-14 08:42
With so many voices claiming to deliver the results you need, deciding on the right SEO agency for you and your business can quickly become a daunting task. The decision you make could mean… Read More
2022-07-11 16:25
As of 2022, 46% of all Google searches have local intent. With over 3.5 billion daily searches, that’s a total of 1.6 billion focusing on the searcher’s local area.
With 78% o… Read More
2022-06-07 10:24
Websites need to be updated over time, whether that’s because you’re rebranding or your design needs to keep up with current trends and standards.
But not all updates ar… Read More
2022-05-26 11:15
Image optimisation is the process of reducing a photo’s file size whilst making sure the quality remains high. There are three elements needed for this: the image’s file size, he… Read More
2022-05-17 15:57
A website brief is the foundation stone of any web build or redesign. In fact, no agency worth their salt would start a project without one. Not only does it give direction with planning, bu… Read More
2022-03-10 15:44
At I/O 2021, Google debuted the MUM algorithm or the Multitask Unified Model, which simplifies complex searches by potentially showing all the answers on a single SERP. Some features have al… Read More
2022-02-23 16:10
Google Shopping displays products to users on the Google Display Network (e.g. Gmail, YouTube, etc) and Google Search through the carousel, ads at the top of SERPs, the Shopping tab, or the… Read More
2022-02-23 15:11
Domain Name System (DNS) is a decentralised naming system that turns domain names into IP addresses. It has often been compared to the internet’s phonebook. However, instead of a phone… Read More
2022-02-23 11:08
The process of running a PPC campaign has been streamlined over the years thanks to improvements with automated bidding. You can turn it on, let machine learning calculate the right bid that… Read More
2020-11-19 11:05
What is Indexing?
Indexing is the process a search engine takes to add webpages to its database (also known as an index). An index is what a search engine uses to quickly provide results to… Read More
2020-11-18 12:29
What Is Duplicate Content?
Content on one webpage that is identical or very similar to content on another webpage is considered duplicate content. The similar content could be on the same… Read More
2020-11-17 12:30
What Are Crawl Errors?
Crawling is the process wherein a search engine sends a bot or a “web crawler” to a website so that it can add the website and its crawlable pages to the… Read More
2020-09-25 09:07
What are 301 and 302 Redirects?
A redirect is a code that tells web browsers and search engines to go to a URL that is different from what was originally requested.
You have more than… Read More
2020-09-25 08:21
What is a 404 Error?
404 is the “page not found” error code a website shows when a visitor tries going to a webpage that the site can’t find on its server.
This happens fo… Read More
2020-09-07 13:02
You may have come across the terms ‘white hat SEO’ and ‘black hat SEO’ before but understanding what they encompass in terms of approach and techniques isn’t s… Read More
2020-09-01 10:03
Content marketing allows businesses to accomplish several goals. These digital assets don’t just drive traffic, improve SEO, and engage audiences. They also establish a brand’s r… Read More
2020-08-28 11:48
In your research to understand more about how SEO can boost your site’s traffic, you might have come across the terms “Schema markup” and “rich snippets.” In t… Read More
2020-08-25 09:17
The success of a PPC campaign relies on being able to use the requisite platform properly. Errors that are easy to make can end up being very costly and effect the long term performance of… Read More
2020-07-03 21:09
Bristol is a fantastic place to start a business. But what is it about this city that makes it such a great choice for entrepreneurs? Named the best place for starting a business in the Sta… Read More
2020-06-29 18:25
The world is slowly opening itself back up. Across the globe, employees are trickling back to their offices. Public transportation is restarting. Similarly, lockdown measures have been easi… Read More
2020-05-28 11:50
Welcome to our May digital marketing roundup. As Coronoavirus carries affecting thousands of businesses across the UK, there does seem to be some light at the end of the tunnel as certain b… Read More
2020-04-14 12:14
The coronavirus pandemic has changed the world in the space of just a few short weeks. From a Western perspective, those first news stories back in January of the virus taking hold in Wuhan… Read More
2020-04-03 10:08
Welcome to this our first digital marketing roundup. In this monthly series, we’ll be rounding up all the month’s interesting digital marketing industry news, as well as any use… Read More
2020-03-24 17:53
At Superb Digital, we’ve heard just about every SEO old wives tale out there. It’s strange how some even emerged in the first place, let along why they’re still arou… Read More
2020-03-12 16:39
From managing how digital display advertising shows up on pages to figuring out what types of content gets engagement, there’s a lot to keep track of when it comes to running a modern… Read More
2020-02-28 10:21
Measuring the performance of your SEO strategies should not be confined to how well you rank on the search engine results pages (SERPs). Ranking on page one might bring you traffic, but it… Read More
2020-02-10 14:26
Digital marketing and search engine optimisation has the potential to send a steady stream of relevant traffic to your website and ultimately generate leads and sales.
It really works, if i… Read More
2019-12-30 13:30
2019 has come to an end, and we thought we’d take a look at the top search trends in Bristol during the year. The search results provide a unique insight into the trends and events tha… Read More
2019-12-23 00:37
A content audit is the process of taking stock and analysing your site’s existing content to identify that which needs improvement, could be deleted, or can be redirected.
While there… Read More
2019-12-05 16:57
In this guest post for Superb Digital, marketing expert Michael Deane looks at seven ways artificial intelligence is changing the face of ecommerce. Fascinating insights, many of which will… Read More
2019-11-07 10:35
In this guest post for Superb Digital, digital marketing writer, Marc Sullivan takes a look at four marketing trends to take your ecommerce business to the next level.
If you want your ecom… Read More
2019-04-26 13:17
With the rise of ecommerce, even small startups can quickly grow their customer base well beyond their local area and reach out into global markets. Building any website from scratch is a ma… Read More
2019-04-09 08:50
Every website will have at the very least a semblance of structure, but it’s telling just how few people put any thought into website structure either before or after they’ve bui… Read More
2019-03-27 18:20
Ecommerce is big business. From established high street brands trying to play catch up with the digital revolution to homegrown cottage industries and startups hoping to make it big online… Read More
2019-03-15 09:10
Thanks to Duncan Kingori from SERPBook for sharing his insights in this guest blog post.
SEO ranks as one of the most dynamic activities in internet marketing today. This is precisely why tr… Read More
2019-01-20 20:50
There has been debate around the benefit vs risk payoff of various link building tactics over the years, but one thing that has remained pretty uncontested during this time is that links mat… Read More
2018-06-12 11:15
Online reviews provide consumers with the confirmation and reassurance that they are making wise and informed decisions when it comes to buying a product or engaging the services of a compan… Read More
2018-05-16 19:16
With increasing numbers of consumers turning to online reviews to help in their purchase decision-making processes, utilising Google Reviews to enhance your online presence is a crucial elem… Read More
2018-04-20 10:07
In this guest post for Superb Digital, LeadFuze founder Justin McGill takes a look at four simple tactics to re-optimise your old blog content and why this is such a powerful SEO strategy.
I… Read More
2017-12-19 17:12
The first decades of the 21st century witnessed a fast-growing population of internet users, thanks largely to technological innovations that allowed easier online access.
To date, more than… Read More
2017-12-05 13:33
A handheld device that performs tasks upon voice command used to be a figment of science fiction.
Today, however, voice-search enabled digital assistants have entered the consumer market one… Read More
2017-09-10 20:16
Having a career in digital marketing is unique. Not only can someone become successful in the industry without an expensive college degree or passing exams, but there’s also a universe… Read More
2017-07-11 14:14
Google’s mobile first index means that the search engine giant will soon be organising its search results based on the mobile version of websites, only calling on desktop versions when… Read More
2017-06-20 11:01
Google Analytics is the most accurate and sophisticated ways you can measure the success of your digital strategy and the various SEO methods you are using to drive traffic to your website… Read More
2017-06-08 10:46
Mention the word ‘audit’ to most business people and you’re likely to be met with grimace and words like ‘inconvenience’, ‘time-consuming’ or even … Read More
2017-01-13 15:11
Optimise Returns and Avoid Pitfalls to Get the Most From Your PPC
Pay-per-click is an effective way to drive additional traffic to your website. Follow some simple rules and avoid the mistak… Read More
2016-11-28 17:38
We all know that content is king in the online marketing world, as great content helps to boost sales and improve brand awareness. Content marketing is all about being valuable, unique and a… Read More
2016-07-14 14:15
In this ultimate guide to attracting more customers, we’re going to look at getting more customers of the kind you want and not the type that you don’t.
Regularly Superb Digital… Read More
2016-05-18 20:48
Content marketing and SEO have fast become major elements of promoting any online business or service. Your site’s position in Google’s rankings plays a huge part in how much tra… Read More
2016-05-18 11:24
Content marketing and SEO have fast become major elements of promoting any online business or service. Your site’s position in Google’s rankings plays a huge part in how much tra… Read More
2016-03-08 13:04
A business owners guide to content marketing
As a business owner, I’m sure you’re bamboozled with the marketing babble that get’s thrown around. You remember the good ol&rs&hell…Read More
2016-01-24 19:55
As well as being essential ranking signals for local Bristol SEO, online reviews from clients and customers can be seen as one of the most powerful ways of promoting trust and confidence in… Read More
2016-01-24 19:55
Last Updated: 30th October 2017
Click the link to jump to the Google My Business review email template download.
As well as being essential ranking signals for local SEO, online Go… Read More
2015-09-30 16:34
So here you are in the year 2016. You’ve been in business twenty-something odd years and have a respectable customer base. Recently, you decided it’s time to expand on that base… Read More
2015-09-30 16:34
So here you are in the year 2016. You’ve been in business twenty-something odd years and have a respectable customer base. Recently, you decided it’s time to expand on that base… Read More
2015-09-14 10:58
So, negative SEO….one would assume that this was something that happens to big corporations or companies who work in highly competitive industries, but no, it seems as though it can h… Read More
2015-08-25 11:16
At Superb Digital, we’re always focused on how online marketing can be done better. Today, smartphone traffic accounts for more than half of the visits to internet companies’ web… Read More
2015-08-05 21:46
In an earlier post I compared optimised content to a billboard. The billboard catches the eyes of many commuters and travellers, conveying the same message day in and day out. Optimised cont… Read More
2015-07-29 11:10
Have you ever considered the possibility that word vomit (with a little direction) might bring your business the clients with the most exquisite taste?
In the world of small business, quant… Read More
2015-07-22 19:55
Links are the connections between websites. Inbound links come to you from other sites and outbound links are what you create to link your site to others.
Without links search engines would… Read More
2015-07-13 19:53
Some of the core ‘wisdom’ being disseminated through the content marketing community is misleading, or downright wrong. The central idea that blogs are a great way of encouraging… Read More
2015-06-15 09:45
A few months back, the worlds of SEO and website design were taken aback as Google announced, and then released, its new mobile friendly algorithm upgrade, or ‘Mobilegeddon’, as… Read More
2015-06-05 09:28
Bing recently announced that they’re all set to implement new search features that will allow users to find content within apps. For a while now we’ve also heard rumblings about… Read More
2015-06-01 09:56
SEO has become a critical marketing tool for businesses of all sizes, and if implemented correctly you will see strong, positive results in the long term. However, there are a number of tech… Read More
2015-05-26 18:46
Achieving great results from a search engine optimisation campaign won’t happen overnight, but the time you spend on creating and optimising your web content should give you a fantasti… Read More
2015-05-22 16:31
If used correctly, Facebook can be a fantastic marketing tool for your business. It gives you access to a huge audience and the ability to target customers based in your local area. The key… Read More
2015-05-15 15:43
If you are the owner of a small business, you probably already know how hard it is to increase your visibility in search engine results. Marketing your business online is tough as the fight… Read More
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