For anyone who has considered using pay-per-click (PPC) advertising, logging into Google AdWords for the first time can be a daunting prospect.
Although Google tries to make the initial set-up process as simple as possible for new users, many people can become overwhelmed once they are faced with the regular interface, which displays a wealth of Technical Terms and options for your campaigns.
In this blog post, we will be examining three big reasons why you should use a Digital Agency to manage your PPC advertising.
There is a lot of PPC Jargon
As we touched upon in the introduction, there are many technical terms that need to be understood to efficiently manage a PPC campaign.
Whilst beginners may know what PPC stands for, abbreviations such as CPM, CPC, and CPA are immediately thrown at you whilst campaigns are being created, and intimate knowledge of what these are and what they mean is essential to being successful.
The understanding of these, and a lot more technical terms, is extremely important in the day-to-day management of your PPC campaigns. We are already well-versed with the language, ensuring that your campaigns will be running as smoothly, and as profitably, as possible.
PPC Experience in your Industry
Digital agencies, such as bSoftware, often work with a wide range of different clients from a diverse spectrum of industries.
Whilst paid search specialists should not take on competitors as clients at the same time, there is the distinct possibility that we have already worked with similar companies in your industry.
This means that we might very well possess competitive insider knowledge for PPC advertising in your industry, which would help increase your return-on-investment. This invaluable information would be missed out on if you decide to manage your own campaigns.
Keeping Up With Algorithm Changes
The rules of AdWords are always evolving, as is the way in which results are displayed on a search engine results page.
Keeping up with the latest algorithm changes from Google can be a time-consuming and awkward process, and altering your campaigns to comply with them can be even more difficult.
Digital agencies, like ourselves, always keep abreast of the latest trends through relevant online news and journals, as well as correspondence from Google themselves. Being ahead of the curve in this ever-changing industry is key to running a successful PPC campaign.
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